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Second of two presentations for Xavier University. Emphasis on connecting and cultivating alumni relationships, with many screen shots from higher education. Social media, mobile, online publications and more.
Second of two presentations for Xavier University. Emphasis on connecting and cultivating alumni relationships, with many screen shots from higher education. Social media, mobile, online publications and more.
2.
8 key points about anything online… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul>Bob Johnson Consulting, LLC
3.
Major reason people go to a website… <ul><li>Complete a task </li></ul>
4.
The Golden Rule… <ul><li>5 seconds to connect </li></ul>
5.
What people dislike about college and university websites… <ul><li>Confusing links and menus </li></ul><ul><li>“Search” that does not work </li></ul><ul><ul><li>From 15 college and university Customer Centric Index surveys of people using the website in 2009 and 2010 </li></ul></ul><ul><li>“Looks unattractive / unappealing” is seldom selected </li></ul>
7.
Why people visit non-profit websites… <ul><li>Top 2 reasons </li></ul><ul><ul><li>40% for news and events info </li></ul></ul><ul><ul><li>40% to stay informed about “the cause” </li></ul></ul><ul><li>Will they give online? </li></ul><ul><ul><li>18% of visits are to donate </li></ul></ul><ul><ul><ul><li>ForeSee Results survey, 2009 </li></ul></ul></ul>
8.
Online experience has impact… <ul><li>If people like your website experience… </li></ul><ul><ul><li>49% more likely to donate </li></ul></ul><ul><ul><ul><li>58% of donors made an online gift in 2008 </li></ul></ul></ul><ul><ul><li>38% more likely to volunteer </li></ul></ul><ul><ul><li>57% more likely to think well of you </li></ul></ul><ul><ul><li>65% more likely to recommend your site </li></ul></ul><ul><ul><li>55% more likely to return to the site </li></ul></ul><ul><ul><ul><li>ForeSee Results survey, April 2009 </li></ul></ul></ul><ul><ul><ul><li>http://bit.ly/aGUNP9 </li></ul></ul></ul>
29.
Mobile giving… SMS or “text” giving http://twitter.com/HumaneSociety <ul><li>Easy to do… </li></ul><ul><li>High awareness </li></ul><ul><li>$10 donation cap </li></ul><ul><li>Boosts participation rate </li></ul><ul><li>Campaign specific? </li></ul><ul><li>Best for early acquisition? </li></ul><ul><li>Be personal </li></ul>
30.
Mobile giving… online http://www.iloopmobile.com/ <ul><li>Growth of iPhones and more </li></ul><ul><li>Replacing PC access to websites </li></ul><ul><li>Adapt online giving forms for mobile access </li></ul><ul><li>No limit to donation size… $95 average </li></ul>
31.
Mobile Giving Insider… http://mobilegivinginsider.com/
32.
Mobile Giving Foundation… http://www.mobilegiving.org/
37.
Facebook is changing the game… http://www.alumnifutures.com/2010/05/alumni-relations-facebook.html
38.
Building participation… http://www.facebook.com/tamu?v=wall&ref=ts
39.
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html