Recruiting International Students: 10 Top Website Features

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Updated for 2011, this review of best features of international student recruitment websites now includes social media, especially Facebook. A Customer Carewords partnership presentation, the focus is on easy completion of top tasks.

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Recruiting International Students: 10 Top Website Features

  1. 1. Recruiting International Students: 10+ Top Website Features Customer Carewords Partnership June 14, 2011 Bob Johnson Consulting, LLC
  2. 2. The value of a first impression at your official website is… Priceless Bob Johnson Consulting, LLC
  3. 3. Recruitment can soar or crash with… The experience people have on your website Bob Johnson Consulting, LLC
  4. 4. Reason people go to a website… <ul><li>Complete a task </li></ul>Bob Johnson Consulting, LLC
  5. 5. 6 online tips to never forget… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul>Bob Johnson Consulting, LLC
  6. 6. The Golden Rule… <ul><li>5 seconds to connect </li></ul>Bob Johnson Consulting, LLC
  7. 7. Experience… more important than a marketing claim <ul><li>Attention to content and task completion… </li></ul><ul><ul><ul><li>Can people easily find what they want? </li></ul></ul></ul><ul><ul><ul><li>Can they easily complete a task after they find it? </li></ul></ul></ul><ul><ul><ul><li>How fast will you respond to a question? </li></ul></ul></ul><ul><li>Student experience stories = good content </li></ul>Bob Johnson Consulting, LLC
  8. 8. 5 frustration points that kill task completion… <ul><li>Search engines that don’t work </li></ul><ul><li>Broken links </li></ul><ul><li>Links that don’t take people to content they expect to find </li></ul><ul><li>Out-of-date information </li></ul><ul><li>Content people can’t scan in 5-seconds </li></ul>Bob Johnson Consulting, LLC
  9. 9. Strong marketing examples… Traditional web site tasks… Bob Johnson Consulting, LLC
  10. 10. What academic programs are offered? http://www.mmu.ac.uk/international/ Bob Johnson Consulting, LLC
  11. 11. Entry information for individual countries… http://www.mmu.ac.uk/international/ Bob Johnson Consulting, LLC
  12. 12. What’s available for my part of the world? http://futurestudents.unimelb.edu.au/info/international Bob Johnson Consulting, LLC
  13. 13. Is there information in my language? http://www.usyd.edu.au/internationaloffice/?inst=11 Bob Johnson Consulting, LLC
  14. 14. What do students from my country think? http://www.fanshawec.ca/EN/international/international/76212/testimonials.html Bob Johnson Consulting, LLC
  15. 15. How do I make an inquiry? http://www.uts.edu.au/international/?inst=92 Bob Johnson Consulting, LLC
  16. 16. Can I inquire in my own language? http://www.utscn.prospectivestudent.info/ Bob Johnson Consulting, LLC
  17. 17. When are you visiting my country? http://www.international.unsw.edu.au/events-country/?country=&city= Bob Johnson Consulting, LLC
  18. 18. How do I work with education agents? http://www.monash.edu/study/international/agents/using.html Bob Johnson Consulting, LLC
  19. 19. Housing and living expenses? http://www.uio.no/english/student-life/ Bob Johnson Consulting, LLC
  20. 20. Final details for my first registration? http://oregonstate.edu/international/atosu/students/new/orientation Bob Johnson Consulting, LLC
  21. 21. Strong marketing examples… Social media sites… Bob Johnson Consulting, LLC
  22. 22. Facebook’s international presence… http://www.checkfacebook.com/ <ul><li>Largest use on June 1… </li></ul><ul><li>United States </li></ul><ul><li>Indonesia </li></ul><ul><li>United Kingdom </li></ul><ul><li>Turkey </li></ul><ul><li>India </li></ul><ul><li>Mexico </li></ul><ul><li>Philippines </li></ul><ul><li>France </li></ul><ul><li>Italy </li></ul><ul><li>Brazil </li></ul><ul><li>Fast growth at end of May… </li></ul><ul><li>Mexico </li></ul><ul><li>Ecuador </li></ul><ul><li>New Zealand </li></ul><ul><li>Chile </li></ul><ul><li>Uruguay </li></ul><ul><li>Indonesia </li></ul><ul><li>Venezuela </li></ul><ul><li>Finland </li></ul><ul><li>El Salvador </li></ul><ul><li>South Korea </li></ul>Bob Johnson Consulting, LLC
  23. 23. Facebook for international students… http://www.facebook.com/universityofalberta Bob Johnson Consulting, LLC
  24. 24. 6 student stories to Facebook… http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_7146470109 Bob Johnson Consulting, LLC
  25. 25. Students read, react, celebrate… http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_2309869772 Bob Johnson Consulting, LLC
  26. 26. Twitter… http://twitter.com/#!/MalmoUniversity Bob Johnson Consulting, LLC
  27. 27. Blogs with video… http://www.kth.se/blogs/flmdf/ Bob Johnson Consulting, LLC
  28. 28. Summing up key points… <ul><li>Find and eliminate things that don’t work on your website </li></ul><ul><li>Make tasks easy to do… </li></ul><ul><ul><li>Reading your web pages </li></ul></ul><ul><ul><li>Finding academic programs and courses </li></ul></ul><ul><ul><li>Contacting people on your campus </li></ul></ul><ul><ul><li>Final arrival and registration steps </li></ul></ul><ul><li>Increase student experience stories… </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Social networks </li></ul></ul>Bob Johnson Consulting, LLC
  29. 29. Thank You! Customer Carewords in Higher Education Bob Johnson, Ph.D. Bob Johnson Consulting, LLC www.bobjohnsonconsulting.com [email_address] Bob Johnson Consulting, LLC
  30. 30. Thank You! Customer Carewords in Sweden Fredrik Wackå Webbrådgivaren Sverige AB www.wpr.se [email_address] Bob Johnson Consulting, LLC

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