Websites and Brand Strength: Achieving a 90% Positive Rating
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The experience people have at your website shapes what they think of your brand. This presentation reviews how Susquehanna University achieved a 90% positive rating from future students and their parents in a Customer Centric Index (CCI) survey of 13 key website characteristics.
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Websites and Brand Strength: Achieving a 90% Positive Rating
- 1. Websites & Brand Strength: Achieving a 90% Positive Rating © Robert E. Johnson 2011 J.Boye Philadelphia11 - #jboye11 Philadelphia, PA May 3-5, 2011 Bob Johnson Consulting, LLC
- 2. Major reason people go to a website… Complete a task Bob Johnson Consulting, LLC
- 4. The Golden Rule… 5 seconds to connect Bob Johnson Consulting, LLC
- 5. Susquehanna University CCI Survey Responses… Future students… 182 responses Parents… 114 responses Bob Johnson Consulting, LLC
- 6. Few negative votes in any category…
- 7. 15 higher education results…
- 11. “ If there is one improvement you could make to our site, what is it and why would you make it?” Bob Johnson Consulting, LLC
- 12. From 109 future students… Bob Johnson Consulting, LLC
- 14. From 53 parents… Bob Johnson Consulting, LLC
- 16. Exploring the website… Bob Johnson Consulting, LLC
- 18. First impression at Admissions… http://www.susqu.edu/admissions/default.asp Bob Johnson Consulting, LLC
- 19. Lower on the admissions page… Bob Johnson Consulting, LLC
- 20. A mix of student stories… Bob Johnson Consulting, LLC
- 21. The “Susquepedia” feature… http://www.susqu.edu/Susquepedia.htm Bob Johnson Consulting, LLC
- 22. Clean, if long, inquiry form… http://www.susqu.edu/admissions/21880.asp Bob Johnson Consulting, LLC
- 23. My favorite inquiry form… http://email.blueoxmailbox.com/content/28818/RequestMoreInfo.html Bob Johnson Consulting, LLC
- 24. Easy-to-scan list of majors, restrained use of top-page photo… Bob Johnson Consulting, LLC
- 25. Individual academic major pages with consistent navigation… Bob Johnson Consulting, LLC
- 26. Scholarships, financial aid… http://www.susqu.edu/admissions/FinancialAid.asp Bob Johnson Consulting, LLC
- 28. Special thanks to… Paul M. Novack, Jr. Director of Web Communications Susquehanna University [email_address] Bob Johnson Consulting, LLC
- 30. Bob Johnson Consulting, LLC Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com