The document provides tips and guidelines for designing effective posters and print materials. It discusses font style and personality, graphics resolution and file size, effective use of color, layout and design principles, and logo usage. It also provides links to resources at MUSC for templates, standards, and design assistance and highlights do's and don'ts for poster design like using a limited number of font styles, avoiding complex color schemes or overuse of effects, and proofreading content before printing.