VSPC September TDC Marketing Meeting Update
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The document summarizes the September TDC meeting and digital marketing efforts. It discusses research showing traveler hesitation due to unclear health protocols and a media event targeting local media before Labor Day weekend. Digital marketing campaigns are promoting beaches, outdoors, visiting responsibly, and the St. Pete Pier across platforms like Conversant, Sojern, YouTube and Google. Upcoming programs include TripAdvisor, Travel + Leisure and AFAR articles, a Visit Florida co-op campaign, and an Expedia destination relief program to reignite travel demand. The focus going forward is more evergreen creative with a positive tone about visiting the area after the election.
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More from VisitStPeteClearwater
FY 2022 Tourist Development Council Budget Workshop
Here is the FY2022 Visit St. Pete/Clearwater budget. Flip through the complete budget book or download a PDF version with hyperlinked content.
Budget Summary
Here is the FY2022 Visit St. Pete/Clearwater budget. Flip through the complete budget book or download a PDF version with hyperlinked content.
VSPC COVID-19 Insights as of 2-2-21
This document describes the methodology and results of a weekly tracking survey of American travelers regarding travel sentiment during the COVID-19 pandemic. The survey collects over 1,200 responses each week from a representative sample across four US regions. The data presented is from Week 47, collected January 29-31, 2021. Key findings include: 56.4% of respondents are ready to travel with no or some hesitation; over 50% feel activities like cruises and group tours are unsafe; and 70.9% report their normal travel patterns have changed due to the pandemic with 62% missing travel very much.
VSPC COVID-19 Insights as of 1-5-2021
St. Pete/Clearwater is providing COVID-19 insights as of January 5th, 2021. The area is experiencing a surge in cases due to holiday gatherings and increased travel. Visitors are reminded to wear masks in public places and maintain social distancing to help slow community spread of the virus.
VSPC COVID-19 Insights as of 12-15-2020
St. Pete/Clearwater is providing COVID-19 insights as of December 15, 2020. The area is seeing a rise in cases and positivity rates. Visitors are reminded to follow all CDC guidelines by wearing masks and social distancing to help slow the spread of the virus.
2021 VSPC Digital Marketing & Co-Op Industry Update
The document outlines a winter recovery media plan to increase awareness, engagement, and visits to VSPC (Visit St. Pete/Clearwater) following the pandemic. Key elements include:
1. Using connected TV, programmatic display, Hulu, and rich media formats to reach target audiences of $100K+ households aged 25-65 interested in travel and beaches, focusing on drive and fly markets.
2. Leveraging interactive ad units from Undertone, 360-video banners, and Jun Group's opted-in network to creatively engage audiences.
3. Measuring the real-world impact of digital advertising on in-market spending via a partnership with VISA to provide attribution reporting
2021 VSPC Traditional Marketing & Co-Op Industry Update
This document outlines St. Pete/Clearwater's fall/winter traditional media plan. It discusses focusing their new brand platform on the theme of "Vibrancy" and highlighting the sensory experiences available in the destination. This includes developing advertising highlighting how visitors' senses are heightened through interactions with the vivid colors, sounds, tastes and other small details. The plan details specific advertising campaigns, partnerships and cooperative opportunities to promote travel to the area.
Meetings & Conventions Presentation for November TDC
106,519 definite room nights were booked year-to-date, though 36,965 room nights were cancelled due to COVID, resulting in $6.8 million in lost room revenue and a $15.5 million total economic impact loss. Virtual fam tours have been conducted with media partner Northstar Meetings Group to distribute to their large database, and a strategic partnership with HelmsBriscoe continues for the fifth year with promotional efforts like destination articles and an upcoming veterans retreat.
Leisure Travel Presentation for November TDC
This document lists the names and titles of two people: Marion Wolf who is the Director of Central Europe, and Rosemarie Payne who is the Director of Leisure Travel. However, the document does not provide any other details about the people listed or their roles and responsibilities within the organization. In addition, the document contains only their names and titles with no other substantive information.
VSPC Digital & Communications Presentation for November TDC
The document provides an agenda and summaries for a Digital & Communications meeting. The agenda includes discussing latest traveler sentiment data, winter recovery objectives and strategies, media plans, and updates from Travelzoo, KeyData, and a virtual tour of St. Pete Pier. The media plan section proposes a full-funnel digital strategy with CTV, programmatic display, Hulu, rich media, and retargeting, with a total budget of $546,500 focused on driving winter visits to the St. Pete/Clearwater area.
VSPC Advertising Presentation for November TDC
This document summarizes a TDC meeting that discussed advertising, creative, and brand positioning for St. Pete/Clearwater. The discussion focused on creating visceral experiences for visitors by highlighting the vibrant environment including beaches, nature, art, food, and nightlife. Radio scripts were presented that described sensory experiences of the beaches, water activities, and road trips. A media plan and co-op advertising program were also discussed to promote the destination to in-state and out-of-state markets. The goal is to bring the brand message to life and get people to immerse themselves in the vibrant experiences available in St. Pete/Clearwater.
Rise to Shine Partner Materials
This document provides product ordering details for various promotional items including personalized posters with a business name, restroom mirror decals, restaurant table decals, employee buttons, and employee face masks. Quantities can be requested with limits of one per item for buttons and masks. Posters are 11x17 inches with a choice of two scene selections to include the business name. Decals are 7x7 inch circles made of removable adhesive and laminate.
VSPC Rise to shine Partner Collateral Overview
This document provides ordering details for various promotional items including a personalized poster, restroom mirror decals, employee buttons, and employee face masks. The poster is available in two scene options and includes a business name. Restroom decals are circular adhesive stickers. Employee buttons and face masks have quantity limits of one per employee.
October 2020 TDC Marketing Presentation
The document provides an agenda and summaries for an October TDC meeting. Recent sentiment research found 43% of travelers hesitant to travel due to unclear health protocols, and 97% said destinations following strict safety guidelines is important. A PR update and details on the Rise to Shine campaign to promote the destination are included. The meeting will also cover digital marketing performance, upcoming efforts including Arrivalist data and Rays watch parties. Reporting is transitioning to Google Data Studio for advanced data visualization.
VSPC COVID-19 Insights as of 10-13-2020
St. Pete/Clearwater is providing COVID-19 insights as of October 13, 2020. The area is seeing a decrease in new cases and the positivity rate is declining, but the community still needs to practice safety precautions. Visitors and residents should follow guidelines from health officials to help slow the spread of the virus.
VSPC COVID-19 Insights as of 10-6-2020
St. Pete/Clearwater is providing COVID-19 insights as of October 6, 2020. The area continues to see moderate community spread of the virus and urges visitors and residents alike to follow safety guidelines like wearing masks and social distancing.
VSPC COVID-19 Insights as of 9-28-2020
- The document summarizes the findings of a weekly tracking survey of American travelers regarding their sentiment toward travel during the COVID-19 pandemic.
- Key findings from the most recent wave (Week 29) include that over half of respondents feel ready to travel with no hesitations, though concerns about personal health, friends/family's health, and the economy remain high. Perceptions of safety vary significantly across different travel activities.
- Looking ahead to fall travel, over 70% of respondents plan to take at least one leisure trip, most commonly to visit friends and relatives within their home region.
VSPC COVID-19 Insights as of 9-24-2020
St. Pete/Clearwater is providing COVID-19 insights as of September 24, 2020. The area is seeing a decline in new cases and hospitalizations from the summer surge. However, local officials are urging continued precautions like social distancing and masks as the virus still poses a risk and its long term impacts are still unknown.
VSPC COVID-19 Insights as of 9-22-2020
St. Pete/Clearwater is providing COVID-19 insights as of September 22, 2020. The area is seeing a decline in new cases and hospitalizations from the summer surge. However, local officials are urging continued precautions like social distancing and masks as the virus still poses a risk and its long term impacts are still unknown.
VSPC Rise to shine Partner Collateral Overview
This document provides product options and ordering details for personalized marketing items including posters, restroom decals, table decals, employee buttons, and face masks. The poster comes in two scene options and can include a business name. Decals and buttons are removable and adhesive. Face masks are limited to one per employee.
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FY 2022 Tourist Development Council Budget Workshop
FY 2022 Tourist Development Council Budget Workshop
2021 VSPC Digital Marketing & Co-Op Industry Update
2021 VSPC Digital Marketing & Co-Op Industry Update
2021 VSPC Traditional Marketing & Co-Op Industry Update
2021 VSPC Traditional Marketing & Co-Op Industry Update
Meetings & Conventions Presentation for November TDC
Meetings & Conventions Presentation for November TDC
VSPC Digital & Communications Presentation for November TDC
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Key Takeaways:
- You don't need a large team to start a content marketing program
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
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On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch Webinar
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In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
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How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
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• Google now uses AI to generate answers.
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How to use AI to optimize your content
How to find topics that algorithms love
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Key Takeaways:
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
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VSPC September TDC Marketing Meeting Update
- 2. RISE TO SHINE UPDATE
- 3. RESEARCH 43% of travelers express hesitation to travel due to unclear health and safety protocols (mask wearing, social distancing etc.) At destination. Other reasons: • Not feeling safe traveling anywhere outside their home communities (40%) • Not being sure if visitors are welcome at destination (25%) 97% say it is very or somewhat important that a destination follows strict safety guidelines, such as limiting indoor capacity, requiring masks and allowing outdoor dining only. On-site safety protocols are by far the most important concern (56%)
- 4. MEDIA EVENT • Timing event strategically leading into Labor Day weekend • Targeted local media – broadcast, digital, print • Collaborative effort across multiple departments and municipalities • Coordinated attendance from four TDC mayors, Commissioner Gerard, County Administrator Barry Burton and chambers • Worked with PSTA to have wrapped bus on-site
- 5. MEDIA EVENT • Secured all 5 local broadcast stations • Broadcast exposure • Impressions: more than 2 million • Advertising value: nearly $300K • Digital exposure • Tampa Bay Times • Tampa Bay Business Journal • St. Pete Catalyst • Patch • Tampa Bay Newspapers • Business Observer
- 7. DIGITAL MARKETING EFFORTS CAMPAIGNS • Beaches • Outdoors • Travel Responsibly • St. Pete Pier EXPANDED & CONTINUING PROGRAMS • Conversant Display • Conversant Pre-Roll Video • Sojern Display • Sojern Native • Sojern Pre-Roll Video • YouTube Trueview Video • Google SEM NEW PROGRAMS • AFAR • TripAdvisor • Travel + Leisure • Expedia • VISIT FLORIDA Co-op • Conversant Native • Co-Op Display & Email • Travelzoo
- 8. BEACHES Campaign is powered through Display Ads, Pre-Roll, YouTube, SEM Media Supporting Campaign: • Conversant (display/pre-roll) • Sojern (display/pre-roll) • YouTube/SEM
- 9. BEACHES VISITING RESPONSIBLY Campaign is powered through Native Media Supporting Campaign: • Conversant (native) • Sojern (native) • YouTube/SEM
- 10. OUTDOORS Campaign is powered through Native and Display Ads, YouTube, SEM Media Supporting Campaign: • Conversant (display/native/pre- roll) • Sojern (display/native/pre-roll) • YouTube/SEM
- 11. ST. PETE PIER Campaign is powered through Native and Display Ads, SEM Media Supporting Campaign: • Conversant (display/native) • Sojern (display/native) • SEM
- 12. UPCOMING CUSTOM PROGRAMS TripAdvisor • Launch date: Sept. 18 • Placement: 3 curated trips on TripAdvisor to promote beaches, outdoors, and hidden gems through St. Pete/Clearwater • Target: Accessible nationally; promotion to key geos • Details: Promotion of trips through native and social efforts Travel + Leisure • Launch Date: Sept. 21 • Placement: 2 custom evergreen articles promoting Beaches and Culture • Target: Accessible nationally; promotion to key geos • Details: Promotion of articles through native and social posts
- 13. AFAR • Placement: Custom evergreen article focused on Beaches & Outdoors • Target: Accessible nationally; promotion to key geos • Details: Promotion to Travel Guide through email and social efforts Launch date: Sept. 21
- 14. VISIT FLORIDA • Placement: Co-op Retargeting campaign with Visit Florida • Target: Low-funnel, in-state audiences Launch Date: Sept. 28 – Nov. 22
- 15. EXPEDIA DESTINATION RELIEF PROGRAM • Placement: Reignite travel demand through market awareness, helping VSPC recover • Target: Drive & Fly markets previously or currently searching for Tampa, St. Pete, Orlando, Ft. Myers, or Sarasota • Details ○ Paid Media on Expedia & VRBO (native, display, videos) ○ Social Media ○ Destination of the Week Email feature ○ Coupon promotion to travelers Launch date: Oct. 2020 – Feb. 2021
- 16. WHERE WE’RE HEADED… • More evergreen creative; messaging for Winter and beyond • Positive, inspirational and forward-thinking tone focusing on how visitors will feel when visiting St. Pete/Clearwater • Traditional and digital media across variety of in-state and out- of-state markets • Timing: launched post Election in November
- 17. THANK YOU
Editor's Notes
- Central Ave & Living Waters have component-based design; as does the Partner site. Currently: Hero Photo Narrative Quote Block Video Full Screen Slideshow