Guide by Cell: Mobile is the Perfect Solution for Museum Exhibits

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Learn ways mobile can help better inform guests and increase involvement.

Mobile

Meet our speakers
Glenn Tomlinson
William Randolph Hearst
Curator of Education
Norton Museum of Art
Lazaro Rodriguez
IT Director
Norton Museum of Art
Jillian Taylor
Education Department Assistant
Norton Museum of Art

Meet our speakers
David Asheim
Founder & CEO
Engage by Cell

About Guide by Cell
● Division of Engage by Cell
● Founded 2004
● Work with 4,000 organizations in 10 countries:
Parks, museums, zoos, aquariums, charities, tourist venues, etc.
● We help venues better engage and educate their audience

Our Mobile Solutions
Audio Guides
Smartphone
Tours
Mobile
Fundraising
Text Messaging

Smartphone Tours
Try it!
Text GALLERY
to 56512

Visitor Feedback and Polls
By making commenting and feedback easier to gather, visitors will be more inclined to give their
thoughts and opinions to share with others

Jillian Taylor
Education Department Assistant
Norton Museum of Art
Glenn Tomlinson
William Randolph Hearst
Curator of Education
Norton Museum of Art
Lazaro Rodriguez
IT Director
Norton Museum of Art
The Norton
Museum of Art Team

Tell us about the demographics
of your museum.

What are you
trying to accomplish?
What you can accomplish with mobile:
● Educate
● Improve visitor experience
● Increase membership & engagement
● Raise money

Why mobile?
● Multiple access points
● Multiple languages
● Great way to reach younger audience
● Allows communication with visitors
before and after their visit.
● Easy way to increase engagement
● No downloads

Since its founding in 1941, The Norton Museum of Art has grown and
evolved to become one of Florida's major cultural institutions. The Museum
is internationally known for its distinguished permanent collection featuring
American Art, Chinese Art, Contemporary Art, European Art and
Photography.
TEXT MESSAGING
To connect and re-engage
with donors.
MOBILE WEBSITE
Give visitors access to
supplemental images, videos
and surveys to enrich their
overall experience.
SERVICES USED
AUDIO GUIDES
Let visitors immerse
themselves in a self guided
audio tour of your exhibits

Smartphone Tours
● Visitors can access various stops by navigating
in the smartphone tour menu, scanning a QR code
or sending a text message to get a link
● Share additional content about your exhibitions,
such as videos, photos and more
● See which exhibits are most popular
● See which part your visitors are taking

Text Messaging
● Visitors text in a keyword and are
automatically sent a link
● Link sends visitors to your content
(audio, video, images)
● Include surveys, polls and content
● Detailed Reporting

Audio Guides
● Visitors can use their own phones
● Dial and enter prompts to hear audio clips
● Visitors can learn and engage at their own pace
● No downloads required
● Record audio prompts or upload existing audio files

What do visitors think?
● Did it increase the time spent at the house?
● How was the feedback?

Jillian Taylor
Education Department Assistant
Norton Museum of Art
Erica Ando
Associate Curator of Education
For Public Program
Norton Museum of Art
Glenn Tomlinson
William Randolph Hearst
Curator of Education
Norton Museum of Art
Lazaro Rodriguez
IT Director
Norton Museum of Art
Special thanks to our speakers!

Contact information
Guide by Cell
dave@guidebycell.com
(415) 297-6677
David Asheim

Text Message Alerts
● Stay connected with your visitors and staff
● Communicate event information
● Solicit donations
● Send surveys/polls after the visit

Text Chat
● Encourage visitors to ask questions while visiting your exhibit
● Questions go into a live chat room where your staff can send replies in
real time
● helpful when visitors are lost in a large venue, an emergency is
happening or visitors have a question about an exhibit

Games
● Make learning more engaging and fun
● Text message scavenger hunts, quizzes, selfie contents

Mobile Fundraising
● Every visitor can donate using their phone, regardless of how much
cash they have with them
● Either for everyday use or for specific events

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Guide by Cell: Mobile is the Perfect Solution for Museum Exhibits

1. Mobile is the Perfect Solution for Museum Exhibits.

2. Meet our speakers Glenn Tomlinson William Randolph Hearst Curator of Education Norton Museum of Art Lazaro Rodriguez IT Director Norton Museum of Art Jillian Taylor Education Department Assistant Norton Museum of Art

3. Meet our speakers David Asheim Founder & CEO Engage by Cell

4. About Guide by Cell ● Division of Engage by Cell ● Founded 2004 ● Work with 4,000 organizations in 10 countries: Parks, museums, zoos, aquariums, charities, tourist venues, etc. ● We help venues better engage and educate their audience

5. Our Mobile Solutions Audio Guides Smartphone Tours Mobile Fundraising Text Messaging

6. Who have we worked with?

7. Who have we worked with?

8. Who have we worked with?

9. Who have we worked with?

10. Who have we worked with?

11. Who have we worked with?

12. Smartphone Tours

13. Smartphone Tours Try it! Text GALLERY to 56512

14. Audio Guides

15. Text Messaging

16. Text Chat

17. Games

18. Mobile Fundraising

19. Visitor Feedback and Polls By making commenting and feedback easier to gather, visitors will be more inclined to give their thoughts and opinions to share with others

20. Jillian Taylor Education Department Assistant Norton Museum of Art Glenn Tomlinson William Randolph Hearst Curator of Education Norton Museum of Art Lazaro Rodriguez IT Director Norton Museum of Art The Norton Museum of Art Team

21. Norton Museum Video

22.

23. Tell us about the demographics of your museum.

24. What are you trying to accomplish? What you can accomplish with mobile: ● Educate ● Improve visitor experience ● Increase membership & engagement ● Raise money

25. Why mobile? ● Multiple access points ● Multiple languages ● Great way to reach younger audience ● Allows communication with visitors before and after their visit. ● Easy way to increase engagement ● No downloads

26. Since its founding in 1941, The Norton Museum of Art has grown and evolved to become one of Florida's major cultural institutions. The Museum is internationally known for its distinguished permanent collection featuring American Art, Chinese Art, Contemporary Art, European Art and Photography. TEXT MESSAGING To connect and re-engage with donors. MOBILE WEBSITE Give visitors access to supplemental images, videos and surveys to enrich their overall experience. SERVICES USED AUDIO GUIDES Let visitors immerse themselves in a self guided audio tour of your exhibits

27. Smartphone Tours ● Visitors can access various stops by navigating in the smartphone tour menu, scanning a QR code or sending a text message to get a link ● Share additional content about your exhibitions, such as videos, photos and more ● See which exhibits are most popular ● See which part your visitors are taking

28. Text Messaging ● Visitors text in a keyword and are automatically sent a link ● Link sends visitors to your content (audio, video, images) ● Include surveys, polls and content ● Detailed Reporting

29. Audio Guides ● Visitors can use their own phones ● Dial and enter prompts to hear audio clips ● Visitors can learn and engage at their own pace ● No downloads required ● Record audio prompts or upload existing audio files

30. What do visitors think? ● Did it increase the time spent at the house? ● How was the feedback?

31. Reporting

32. Detailed Page View Report

33. What’s New in 2018?

34. Augmented Reality

35. Augmented Reality • • •

36. Augmented Reality • •

37. Augmented Reality • • • • • •

38. Jillian Taylor Education Department Assistant Norton Museum of Art Erica Ando Associate Curator of Education For Public Program Norton Museum of Art Glenn Tomlinson William Randolph Hearst Curator of Education Norton Museum of Art Lazaro Rodriguez IT Director Norton Museum of Art Special thanks to our speakers!

39. Contact information Guide by Cell dave@guidebycell.com (415) 297-6677 David Asheim

40. Text Message Alerts ● Stay connected with your visitors and staff ● Communicate event information ● Solicit donations ● Send surveys/polls after the visit

41. Audio Guide Control Panel

42. Text Chat ● Encourage visitors to ask questions while visiting your exhibit ● Questions go into a live chat room where your staff can send replies in real time ● helpful when visitors are lost in a large venue, an emergency is happening or visitors have a question about an exhibit

43. Games ● Make learning more engaging and fun ● Text message scavenger hunts, quizzes, selfie contents

44. Mobile Fundraising ● Every visitor can donate using their phone, regardless of how much cash they have with them ● Either for everyday use or for specific events

Guide by Cell: Mobile is the Perfect Solution for Museum Exhibits

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