How Mobile Technology Bridged Mary Kay’s Global Communication Gap
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This document discusses how Mary Kay used mobile technology solutions from Engage by Cell to bridge communication gaps caused by the COVID-19 pandemic. It introduces Patty Ruland from Engage by Cell and TwylaBeth Lambert from Mary Kay, describes Engage by Cell's cloud-based mobile solutions and experience working with various organizations, and highlights some specific tools like a COVID-19 info hub, MKTalks, and a toolkit for leaders that helped Mary Kay employees stay connected during remote work.
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If your venue is like most outdoor spaces pre-pandemic, you’ve had daily tours led by guides to show your visitors all the beauty your property has to offer.
Today, that’s no longer the case. As the CDC lifts its standards for social distancing and mask guidelines, some visitors are still hesitant to be among crowds. And like many parks and gardens, you may not have the budget for staffing as you did before the pandemic.
What are you to do? Take a page from Naples Botanical Garden in Naples, Florida. They rely on a medley of Guide by Cell’s mobile technology to support their visitor engagement initiatives. During our webinar with Mary Helen Reuter, Naples' Curator of Education & Visitor Experience, she shared:
How mobile signage and text messaging work seamlessly to increase engagement
How super quizzes help their guests retain knowledge of the space
How their mobile website empowers visitors to get to know the Garden without relying on a docent or guide
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Engage by Cell team had an inspiring discussion on motivating your team through stages of change, post Covid.
We were thrilled to share the webinar stage with Alice Ferris, CFRE, ACFRE and Founding Partner of GoalBusters Consulting, a nationally recognized speaker with 30 years of experience in strategic and development planning, board and organizational training, executive leadership coaching, individual giving and grant proposal evaluations, and more.
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In this evolving economy, one thing is certain: hybrid fundraising technologies and events aren’t slowing down, and this includes agile mobile fundraising platforms like Give by Cell.
Sure, your nonprofit is aware of market trends and high-level practices. But how exactly does mobile giving work, really? It’s never been easier to collect donations via a cell phone, from charging a phone bill to auto-filled credit card forms.
During our webinar with the American Pharmacists Association (APhA), a group of more than 62,000 practitioners, they shared details and tips on their experience with mobile giving.
Learning Objectives:
What is the best mobile fundraising tactic for my organization?
How long does implementation take, and does it require IT support?
How do I build a business case for using mobile?
What does the role of mobile technology play in today’s hybrid events environment?
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So, what are leading professionals doing to combat these challenges?
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Is your venue like hundreds of others -- sick of signage that is expensive, goes unnoticed, and is a pain to update again and again? Plus, paper maps are environmentally unfriendly and, with Covid, go untouched and unused.
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Next week, Melissa Burdick, Executive Director of Brenton Arboretum, a 141-acre public garden in Iowa with more than 2,500 trees in their collection, shares her experience using Engage by Cell’s mobile technology.
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Replace paper maps and signage, saving you time and money
Create an immersive visitor experience through our GPS Mapper solution
Highlight your venue’s offerings via a mobile portal (ie. collections, history, maps, points of interest)
Support visitor engagement strategies if doors are closed
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Open or closed, cultural venues have been forced to significantly change the way they welcome visitors in 2021.
Given visitor count restrictions, reduced hours, masks, and social distancing, many museums, botanical gardens, galleries, and others have turned to more equitable, digital experiences to engage a larger sector of the public — even limited- or non-English-speaking visitors.
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What cultural venues have offered as alternative at-home experiences
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What engagement strategies work (and what don’t!) when reopening with limited docents and no group tours
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What motivated Southern Glazer’s decide to “go mobile”?
How was the custom engineering experience with Engage by Cell?
What does the Trainee Evaluation tool look like and how is it used?
What exactly is an “Onboarding Champion?”
How has mobile impacted their onboarding and training during the pandemic?
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Creating a healthy work environment is paramount. What better way to return operations to full function than by safely bringing back staff, visitors, vendors, and the general public?
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Notify employees of your vaccination policies
Send vaccination information and instructions
Request proof of vaccination documentation
Provide a portal to upload document photos
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Join Engage by Cell and Barbara Mitchell and Cornelia Gamlem, HR experts and best-selling authors of The Big Book of HR and The Manager’s Answer Book as they shared:
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When the pandemic first hit, Mary Kay, global leader in the direct selling industry, had to figure out how their massive employee workforce, from offices to manufacturing and distributing, could function when the world went remote.
And like many companies making this transition, Mary Kay needed a quick, effective, and sustainable way to bridge potential communication gaps:
How could they distill information to thousands of employees across the globe?
What about all the workers without laptops?
And most importantly, how could Mary Kay’s leaders get in front of their workers so they felt safe, secure and well-led?
Luckily, Mary Kay adopted Engage by Cell’s mobile technology, an instrumental tool in helping their global workers stay informed and connected.
Our webinar we spoke with Senior Editor of Mary Kay, TwylaBeth Lambert as she shared the many ways mobile technology supports their global employee communication pre-, during, and post-pandemic.
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Although 2020 is in the rearview mirror (phew!), that doesn’t mean the new year won’t have its own unique challenges that workforce development agencies must face.
How can you best prepare yourself, your agency, and your job seekers for a successful 2021?
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So, regardless of whether you communicate with ten people — or 10,000 — the fact is 80% of your emails aren’t getting read. Hear from Jill and Engage by Cell’s CEO Dave on how to solve that by adopting our simple, two-way text messaging platform.
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Jill Schiefelbein of Dynamic Virtual Events, a master of engagement and an experienced nonprofit advocate, is back by popular demand. This time around, we talked last minute #GivingTuesday tips and virtual event how-to's to make your end-of-year fundraising really POP!
Whether you have a strategy already in place or it’s still in the works, hear from Jill and Give by Cell’s CEO Dave on how to hit your funding goals out of the ballpark by adopting our simple yet agile mobile fundraising technology.
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With limited in-person events impacting funding goals, nonprofits must pivot to a virtual landscape and drastically increase their online presence in order to survive.
But with #GivingTuesday around the corner, time is running out to fine-tune these marketing and social media strategies.
During our webinar, we heard from Dana Bakich, Founder and CEO of Positive Equation whose focus is helping nonprofit marketers cultivate passionate online audiences through social media.
You’ll walk away with a four-week social media strategy plan designed for you:
Align business goals with social media KPIs
Create key messaging and content
Run Facebook & Instagram ads
Dive into analytics and adjust
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It’s that time of year when nonprofits must capitalize on year-end fundraising opportunities.
We know every nonprofit is shopping for mobile fundraising tools right now. But which platform really brings in the most dollars?
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You’ll learn how mobile technology can help with training and getting job seekers back on track to full time employment.
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There are countless ways mobile technology can help your HR department run more efficiently -- our next webinar will show you what you may be missing out on!
Engage by Cell’s CEO David Asheim and Senior Mobile Solutions Consultant Patty Ruland will share the best use cases of how our 2,000 clients use how mobile technology to optimize processes for:
Onboarding
Training
Safely Returning to the Workplace
Employee Communication
Benefits
Open Enrollment
Recruiting
And more!
Bring Your Members Closer Together with These Non-Traditional Technologies
Join members of the Engage by Cell Team for an informative discussion where they will share different types of mobile solutions that can support engagement and community with a chamber, especially during COVID-19. Tools that will be discussed include Text Messaging, the Personal Space Guardian, Digital Membership Cards, Messageboards, Leaderboards, Collecting Donations/Dues, Fundraising and Mobile App for Virtual Events.
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Text Chat, Super Quizzes, and Mobile: How Naples Botanical Garden Engages Its...
If your venue is like most outdoor spaces pre-pandemic, you’ve had daily tours led by guides to show your visitors all the beauty your property has to offer.
Today, that’s no longer the case. As the CDC lifts its standards for social distancing and mask guidelines, some visitors are still hesitant to be among crowds. And like many parks and gardens, you may not have the budget for staffing as you did before the pandemic.
What are you to do? Take a page from Naples Botanical Garden in Naples, Florida. They rely on a medley of Guide by Cell’s mobile technology to support their visitor engagement initiatives. During our webinar with Mary Helen Reuter, Naples' Curator of Education & Visitor Experience, she shared:
How mobile signage and text messaging work seamlessly to increase engagement
How super quizzes help their guests retain knowledge of the space
How their mobile website empowers visitors to get to know the Garden without relying on a docent or guide
The innovative and multi-faceted ways Naples’ audio tour works for their guests
How Do You Motivate Your Team Through Stages of Change?
Engage by Cell team had an inspiring discussion on motivating your team through stages of change, post Covid.
We were thrilled to share the webinar stage with Alice Ferris, CFRE, ACFRE and Founding Partner of GoalBusters Consulting, a nationally recognized speaker with 30 years of experience in strategic and development planning, board and organizational training, executive leadership coaching, individual giving and grant proposal evaluations, and more.
Using real world examples, Alice discussed:
Change as the “new normal”
Stages of change
Personality archetypes you will encounter
Strategies to motivate your team
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In this evolving economy, one thing is certain: hybrid fundraising technologies and events aren’t slowing down, and this includes agile mobile fundraising platforms like Give by Cell.
Sure, your nonprofit is aware of market trends and high-level practices. But how exactly does mobile giving work, really? It’s never been easier to collect donations via a cell phone, from charging a phone bill to auto-filled credit card forms.
During our webinar with the American Pharmacists Association (APhA), a group of more than 62,000 practitioners, they shared details and tips on their experience with mobile giving.
Learning Objectives:
What is the best mobile fundraising tactic for my organization?
How long does implementation take, and does it require IT support?
How do I build a business case for using mobile?
What does the role of mobile technology play in today’s hybrid events environment?
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Engage by Cell spoke with some of the biggest players in the workforce development industry: Premier Virtual, a leader in the virtual job fair space, and the leadership team from East Tennessee Local Workforce Development Board (ELWDA).
The discussion highlighted how ELWDA has used the Engage by Cell and Premier Virtual platforms over the past year to outperform all other workforce areas in their state — meeting federal performance standards and maintaining funding through a pandemic.
But after over an hour of dynamic conversation, what did our attendees want to know more about?
How does the one-two punch of texting and custom mobile apps really support workforce programs ?
What’s the difference in a mobile app and my website?
How do the reporting and analytics functionality support ROI?
Future of Workforce Technology in a Post-COVID World: How Virtual Hiring Even...
With more than four million Americans unemployed and limited or no in-person events due to the pandemic, workforce development groups have their work cut out for them.
Without the ability to meet in person or at a job fair, the connection gap between job counselor and participant is widening and fast. Engagement is dropping, and with it, the necessary resources job seekers need to improve skills and connect with employers.
So, what are leading professionals doing to combat these challenges?
They’re enlisting top solutions like Engage by Cell’s mobile technology and Premier Virtual’s online job and career fair platform to increase communication, share resources, maximize engagement, and ultimately, secure employment.
Don’t miss this industry-focused webinar!
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Is your venue like hundreds of others -- sick of signage that is expensive, goes unnoticed, and is a pain to update again and again? Plus, paper maps are environmentally unfriendly and, with Covid, go untouched and unused.
So if signage and paper maps are out, how can venues still share their beauty and history while empowering their visitors to explore everything the property has to offer?
Next week, Melissa Burdick, Executive Director of Brenton Arboretum, a 141-acre public garden in Iowa with more than 2,500 trees in their collection, shares her experience using Engage by Cell’s mobile technology.
Join our webinar and learn how mobile technology can:
Replace paper maps and signage, saving you time and money
Create an immersive visitor experience through our GPS Mapper solution
Highlight your venue’s offerings via a mobile portal (ie. collections, history, maps, points of interest)
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How about increasing your volunteer training participation rate by 17%?
These are just a few of the statistics linked to the successful training program that CASA Child Advocates of Montgomery County presented at the 2021 Nonprofit Technology Conference.
A few years ago, with limited staff, limited budget, and limited physical space, CASA of Montgomery County turned to Train by Cell’s mobile technology to train their staff, board members, and 350 volunteers.
Take a look through the presentation slides below to see examples of this CASA’s mobile training portal, text message “drip” learning campaigns, and mobile training pages.
With today’s remote work settings and varying work schedules, mobile training puts the information into people’s hands for anytime, anywhere, at-your-own-pace learning experiences.
How Are Cultural Venues Adapting Programs in 2021?
Open or closed, cultural venues have been forced to significantly change the way they welcome visitors in 2021.
Given visitor count restrictions, reduced hours, masks, and social distancing, many museums, botanical gardens, galleries, and others have turned to more equitable, digital experiences to engage a larger sector of the public — even limited- or non-English-speaking visitors.
On Thursday, March 11, 2021, join Guide by Cell CEO Dave Asheim and Will Lach, Director of Sales at Eriksen Translations, as they spotlight innovative venues around the country that have adapted visitor engagement to capture the attention of 2021 audiences, virtually and in-person.
In this webinar, you will learn:
What cultural venues have offered as alternative at-home experiences
How closed venues are maximizing their reach with non-English-speaking visitors in the community or from afar
What engagement strategies work (and what don’t!) when reopening with limited docents and no group tours
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When you’re starting an onboarding program from scratch, where do you even begin?
For Kristen Albrecht, Education Project Specialist at Southern Glazer’s Wine & Spirits, the country’s largest wine and spirits distributor, it was a daunting task.
Recognizing people’s dependence on (or enthusiasm with) their cell phones, Kristen chose mobile technology to keep new employees — and their managers — accountable and connected.
After a few months of brainstorming with the Train by Cell engineering team, their innovative Trainee Evaluation system was born.
Watch our webinar with Kristen Albrecht of Southern Glazer’s Wine & Spirits as she answers:
What motivated Southern Glazer’s decide to “go mobile”?
How was the custom engineering experience with Engage by Cell?
What does the Trainee Evaluation tool look like and how is it used?
What exactly is an “Onboarding Champion?”
How has mobile impacted their onboarding and training during the pandemic?
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Creating a healthy work environment is paramount. What better way to return operations to full function than by safely bringing back staff, visitors, vendors, and the general public?
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Notify employees of your vaccination policies
Send vaccination information and instructions
Request proof of vaccination documentation
Provide a portal to upload document photos
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What can managers do to streamline processes and communicate better with a potentially stressed-out, burned-out team?
Join Engage by Cell and Barbara Mitchell and Cornelia Gamlem, HR experts and best-selling authors of The Big Book of HR and The Manager’s Answer Book as they shared:
Important skills that managers need, especially during times of uncertainty
Advice on managing stress and employee morale
Virtual onboarding and recruiting options
Mobile technology best practices to support any HR department or team
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A writing partnership was born in 2012 when Barbara Mitchell and Cornelia Gamlem cowrote The Big Book of HR. Since then, they’ve gone on to write four more books, the most recent, They Did What? Unbelievable Tales from the Workplace. They are influencers to the business and HR communities and have been interviewed in major radio markets around the country, quoted in major publications including The New York Times, The Wall Street Journal, Forbes, and Fast Company. Their works have received awards most notably from Next Generation Indie Book Award, which recognizes authors world-wide.
How Mobile Technology Bridged Mary Kay’s Communication Gap
When the pandemic first hit, Mary Kay, global leader in the direct selling industry, had to figure out how their massive employee workforce, from offices to manufacturing and distributing, could function when the world went remote.
And like many companies making this transition, Mary Kay needed a quick, effective, and sustainable way to bridge potential communication gaps:
How could they distill information to thousands of employees across the globe?
What about all the workers without laptops?
And most importantly, how could Mary Kay’s leaders get in front of their workers so they felt safe, secure and well-led?
Luckily, Mary Kay adopted Engage by Cell’s mobile technology, an instrumental tool in helping their global workers stay informed and connected.
Our webinar we spoke with Senior Editor of Mary Kay, TwylaBeth Lambert as she shared the many ways mobile technology supports their global employee communication pre-, during, and post-pandemic.
Workforce Development in 2021: Trends, Tips and What to Expect
Although 2020 is in the rearview mirror (phew!), that doesn’t mean the new year won’t have its own unique challenges that workforce development agencies must face.
How can you best prepare yourself, your agency, and your job seekers for a successful 2021?
Bill Walker, Executive Director, and Victor Oakley, Performance & Information Systems Manager of East Tennessee Human Resource Agency (ETHRA) joined us for a dynamic webinar as they shared a few ways Q1 technology will make a difference in their organization — and yours!
Our Most Popular Guest is Back, and Ready to Talk Text Messaging!
Jill Schiefelbein of Dynamic Virtual Events, a master of engagement and custom communication strategy, is back by popular demand. And this time around, we talked two-way text messaging, the incredible power of mobile technology, and why it is so important that you get onboard with mobile today.
So, regardless of whether you communicate with ten people — or 10,000 — the fact is 80% of your emails aren’t getting read. Hear from Jill and Engage by Cell’s CEO Dave on how to solve that by adopting our simple, two-way text messaging platform.
Last Minute #GivingTuesday Tips From An NPO Marketing Guru
Jill Schiefelbein of Dynamic Virtual Events, a master of engagement and an experienced nonprofit advocate, is back by popular demand. This time around, we talked last minute #GivingTuesday tips and virtual event how-to's to make your end-of-year fundraising really POP!
Whether you have a strategy already in place or it’s still in the works, hear from Jill and Give by Cell’s CEO Dave on how to hit your funding goals out of the ballpark by adopting our simple yet agile mobile fundraising technology.
Tweak Your #GivingTuesday Social Media: Expert Tells All
With limited in-person events impacting funding goals, nonprofits must pivot to a virtual landscape and drastically increase their online presence in order to survive.
But with #GivingTuesday around the corner, time is running out to fine-tune these marketing and social media strategies.
During our webinar, we heard from Dana Bakich, Founder and CEO of Positive Equation whose focus is helping nonprofit marketers cultivate passionate online audiences through social media.
You’ll walk away with a four-week social media strategy plan designed for you:
Align business goals with social media KPIs
Create key messaging and content
Run Facebook & Instagram ads
Dive into analytics and adjust
Five Mobile Fundraising Tools That’ll Bring in the Dollars This Season
It’s that time of year when nonprofits must capitalize on year-end fundraising opportunities.
We know every nonprofit is shopping for mobile fundraising tools right now. But which platform really brings in the most dollars?
Our webinar with hosts Dave Asheim and Patty Ruland revealed the top five mobile fundraising tools that will reach donors faster, boost donor engagement, and most importantly, RAISE MONEY.
This fast-paced, information-packed webinar, you will learn:
How to prepare for #GivingTuesday
The pros and cons of mobile fundraising technologies—what’s your best fit?
Tips on fundraising follow up for 100% pledge fulfillment
UNLOCK THE MOBILE SECRETS TO IMPROVE TRAINING AND JOB SEEKER SUCCESS
With a record high unemployment rate, how can workforce development professionals overcome COVID-19 hurdles to effectively support and secure employment for their workers?
In our webinar, Train by Cell’s Senior Mobile Solutions Consultants Patty Ruland and Christa Mallard share how some of the top workforce development organizations in America — who also happen to be clients— use mobile to alleviate common industry pains associated with COVID-19.
You’ll learn how mobile technology can help with training and getting job seekers back on track to full time employment.
Secrets Exposed: How Top Clients Use Mobile for Efficiency & Productivity
There are countless ways mobile technology can help your HR department run more efficiently -- our next webinar will show you what you may be missing out on!
Engage by Cell’s CEO David Asheim and Senior Mobile Solutions Consultant Patty Ruland will share the best use cases of how our 2,000 clients use how mobile technology to optimize processes for:
Onboarding
Training
Safely Returning to the Workplace
Employee Communication
Benefits
Open Enrollment
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Bring Your Members Closer Together with These Non-Traditional Technologies
Join members of the Engage by Cell Team for an informative discussion where they will share different types of mobile solutions that can support engagement and community with a chamber, especially during COVID-19. Tools that will be discussed include Text Messaging, the Personal Space Guardian, Digital Membership Cards, Messageboards, Leaderboards, Collecting Donations/Dues, Fundraising and Mobile App for Virtual Events.
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Text Chat, Super Quizzes, and Mobile: How Naples Botanical Garden Engages Its...
Text Chat, Super Quizzes, and Mobile: How Naples Botanical Garden Engages Its...
How Do You Motivate Your Team Through Stages of Change?
How Do You Motivate Your Team Through Stages of Change?
Pharmacists Use Text Message Giving to Raise Donations This Spring
Pharmacists Use Text Message Giving to Raise Donations This Spring
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Let’s Look Under the Hood: A Deep Dive into Mobile For Workforce
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Future of Workforce Technology in a Post-COVID World: How Virtual Hiring Even...
In 2021, What Does the Ultimate Visitor Experience Entail?
In 2021, What Does the Ultimate Visitor Experience Entail?
Using Text/SMS to Train, Educate & Build Community
Using Text/SMS to Train, Educate & Build Community
How Are Cultural Venues Adapting Programs in 2021?
How Are Cultural Venues Adapting Programs in 2021?
Southern Glazer’s Nails the New Employee Experience: Here’s How
Southern Glazer’s Nails the New Employee Experience: Here’s How
Solution to Reopening? It Starts with COVID Vaccine Tracker
Solution to Reopening? It Starts with COVID Vaccine Tracker
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Tips From the HR Experts: Best-Selling Authors on Management 101
How Mobile Technology Bridged Mary Kay’s Communication Gap
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How Mobile Technology Bridged Mary Kay’s Global Communication Gap
- 1. How Mobile Technology Bridged Mary Kay’s Communication Gap
- 2. Your Speakers Patty Ruland Senior Mobile Solutions Consultant Engage by Cell TwylaBeth Lambert Senior Editor Mary Kay
- 3. About Engage by Cell ● Cloud-based, no downloads ● 14 years in business ● Work extensively with HR, workforce development, nonprofits, museums, associations and more ● 4,000 clients in 10 countries
- 5. MKTalks
- 6. Toolkit For Market Leaders & HR
- 8. Selfie Show & Tell!
- 9. MK Spain Book Campaign Success
- 10. Thank You! Patty Ruland Senior Mobile Solutions Consultant Engage by Cell (707) 396-8584 patty@engagebycell.com TwylaBeth Lambert Senior Editor Mary Kay