Cultural venues are adapting their programs in 2021 by offering innovative, remote engagements such as self-guided audio tours, nature scavenger hunts, and creative activities for families during the pandemic. Key speakers include Dave Asheim from Guide by Cell and Will Lach from Eriksen Translations, highlighting their focus on technology and multilingual communication to exceed client expectations. The document also provides statistics on languages spoken at home in the U.S., emphasizing the diversity of the audience that cultural institutions are serving.

1. How Are Cultural
Venues Adapting
Programs in 2021?

2. About Guide by Cell
● Cloud-based
● 14 years in mobile
industry
● 4,000 clients in 10
countries

3. Our Speakers
Dave Asheim
Founder & CEO
Guide by Cell
Will Lach
Director of Sales
Eriksen Translations Inc.

4. About Eriksen Translations
● Founded in 1986
● Expanded into more than 100
languages
● Strives to exceed clients’
expectations with creativity,
exacting standards, and
willingness to learn

5. Languages spoken at home
in the US, in millions
English only – 229.7
Spanish – 40.5
Chinese* – 3.4
Tagalog** – 1.7
Vietnamese – 1.5
Arabic – 1.2
French – 1.2
Korean – 1.1
Japanese – 0.46
Persian*** – 0.44
Gujarati – 0.41
Telugu – 0.37
Bengali – 0.32
Tai–Kadai****– 0.31
Greek – 0.29
Punjabi – 0.29
*includes Mandarin and Cantonese
**includes Filipino
***includes Farsi and Dari
****includes Thai and Lao
*****includes Bosnian, Croatian, Montenegrin, and Serbian
******includes Swahili
Russian – 0.91
German – 0.91
Haitian Creole – 0.86
Hindi – 0.81
Portuguese – 0.77
Italian – 0.58
Polish – 0.54
Urdu – 0.47
Tamil – 0.27
Armenian – 0.24
Serbo-Croatian ***** – 0.24
Hebrew – 0.23
Hmong – 0.22
Bantu****** – 0.22
Khmer – 0.20
Navajo – 0.16

6. What are cultural
venues doing to adapt
during the pandemic?

7. Eriksen Translations
Use Cases

8. Institute of Contemporary Art, Boston—
Art Lab at Home

9. Crystal Bridges Museum of American Art
Create Together

10. Guggenheim Museum—
Creative Relief for Essential Families

11. LACMA—Make Art at Home

12. Guide by Cell
Use Cases

13. Fairmount Park—
Historic Homes Self-Guided Audio Tour

14. Missouri Botanical Garden—
Nature Scavenger Hunt

15. Storm King Art Center—
Mobile Guided Tours

16. Thank You!
Dave Asheim
dave@guidebycell.com
(415) 297-6677
Will Lach
will.lach@eriksen.com
(917) 370-2808