This document discusses workforce development trends in 2021 and provides an overview of a presentation on the topic. It introduces the speakers and their organizations, including Engage by Cell which provides mobile engagement solutions, and ETHRA which is a human resource agency in Tennessee. The presentation highlights benefits of using texting to engage with job seekers such as high open rates and the ability to pre-schedule and customize messages. It also demonstrates how texting can help verify employment and allow counselors to easily communicate with many job seekers at once.
2. Your Speakers
Christa Mallard
Senior Account Executive
Engage by Cell
Bill Walker
Executive Director
ETHRA
Victor Oakley
Performance & Information
Systems Manager
ETHRA
3. ● Umbrella company of Give by Cell,
Guide by Cell, Train by Cell
● Combines mobile technology
with engagement and
education strategies
● 12 years of experience
● 4,000 clients world-wide
About
4. Our clients
Middlesex County
Workforce Development
Borderplex
Solutions
National Indian
Council On Aging
AJC Workforce
New Haven, CT
Gloucester Co
Workforce Development
Goodwill
Northeastern Workforce
Development Board, NC
Burlington County
WDB, NJ
Workforce Solutions-
Southeast Texas
5. ● Established in 1973
● One of nine HRAs across Tennessee
● Prior to COVID, operated 11 centers
across 16 counties
● 482,136 meals served
● 297,077 people transported
● 1, 066,000 elderly and disabled served
About
6. Benefits
● Texting has ~98% open rate
(email at ~20%)
● Ability to pre-schedule
text messages
● Push out links to job resources
● Job seekers can opt-in to
receive text alerts
7. Benefits
● Store top job resources that can
easily be accessed through a
text
● Easily customize your microsite
with drag and drop app builder
● No apps to download, no IT
needed
8. ●
○ Instantly access job resources without
the need for a computer
●
○ Verify if job seekers have secured
employment
●
○ Counselors can push out job seekers
communication through dashboard;
eliminates need for individual phones
10. Thank You!
Christa Mallard
Senior Account Executive
Engage by Cell
christa@engagebycell.com
Bill Walker
Executive Director
ETHRA
bwalker@ethra.org
Victor Oakley
Performance & Information
Systems Manager
ETHRA
voakley@ethra.org