Companies can attract and retain customers and build strong relationships by implementing customer relationship management strategies that study customer touchpoints to maximize loyalty, using permission marketing which only targets consumers who opt-in, and by reducing customer churn through managing the existing customer base and win-back programs for former customers.

1. Creating Customer
Value And
Customer
Relationships

2. How can companies attract
and retain the right
customers and cultivate
strong customer
relationships?

3. CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
Studies about customers touch point to
maximize loyalty

4. PERMISSION MARKETING
Practice of marketing to consumers
only after gaining their expressed
permission

6. REDUCING

8. MANAGING
CUSTOMER
BASE

10. WIN -BACKS