This webinar introduces the CRM Seven customer relationship management software. It discusses that CRM software allows companies to centrally manage information on prospects and customers. The webinar then highlights some key benefits of using a CRM system like CRM Seven, such as efficiently managing leads, standardizing processes, and gaining insights from customer data. It provides an overview of CRM Seven's features for sales, marketing, support, and more. CRM Seven is described as a cloud-based solution that is accessible from any browser and handles maintenance, security and infrastructure for users.