3)trends with marketing intermediaries

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This presentation gives you a general idea about ttrends with marketing intermediaries. This is created by Nagarjun K S SIT Tumkur, DURING AN INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW

Marketing

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COMPETITIONWE SHOULD
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>> DISCLAIMER
www.IIMInternship.com
DURING AN INTERNSHIP BY
PROF. SAMEER MATHUR,
IIM LUCKNOW
CREATED BY :
NAGARJUN KS
SIT,TUMKUR

1. People complain that when they speak others ignore them 2. So what is it to speak powerfully 3. What are some habits which lead to ignorance? 4. Julian Treasure (Speech therapist) Created a list of few habits 5. Gossip 6. Complaining 7. Complaining Negativity 8. Judging 9. Judging Excuses 10. Dogmatism – Where opinions are confused with facts 11. But how can we get rid of it? 12. By using HAIL 13. By using HAIL But not these 14. This can be done by using a tool box 15. This can be done by using a tool box Yes, we all have it 16. Tools Like -Register Depth in it is associated with power and authority 17. Tools Like -Register -Timber People prefer voices which are rich and smooth 18. Tools Like -Register -Timber -Prosody There should be rise and fall of language 19. Tools Like -Register -Timber -Prosody It should be slowed while emphasising -Pace 20. Tools Like -Register -Timber -Prosody Helps in changing meaning of same line -Pace -Pitch 21. Tools Like -Register -Timber -Prosody It makes people pay attention -Pace -Pitch -Volume 22. Public Talks 23. Public Talks Social Gathering 24. Board meetings 25. Board meetings Job interviews 26. You just need to warm up your voices

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Internship Under Dr. Sameer Mathur Professor at IIM Lucknow What you learnt about creating presentations The following points Brief topics from this book About Needs ,Wants ,Demands , Value & Satisfaction 3 Different cases Were discussed. Understanding the Situation and problem being faced Analysis of a HBR article By: Julia kirby  Learned advertisement and their effect  Target advertisement  Impact on customers  Using memes and other technical advantages  Beating compititions

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A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS 2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value. 4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991) 5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations 6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors. 7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions 8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market. 9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline. 10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader 11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase

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