This presentation gives you a general idea about the private label brands. This is created by Nagarjun K S SIT Tumkur, DURING AN INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW
A presentation based on the Howard Case Study on 'What are Brands Good for?'
The role of disaggregated marketing has been highlighted through this presentation
This presentation gives you a general idea about the private label brands. This is created by Nagarjun K S SIT Tumkur, DURING AN INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW
A presentation based on the Howard Case Study on 'What are Brands Good for?'
The role of disaggregated marketing has been highlighted through this presentation
This presentation gives you a general idea about ttrends with marketing intermediaries. This is created by Nagarjun K S SIT Tumkur, DURING AN INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW
This presentation is about the impact of Private labels on the sales of National and International Brands. It also studies the increasing number of private labels in India.
1. People complain that when they speak others ignore them
2. So what is it to speak powerfully
3. What are some habits which lead to ignorance?
4. Julian Treasure (Speech therapist) Created a list of few habits
5. Gossip
6. Complaining
7. Complaining Negativity
8. Judging
9. Judging Excuses
10. Dogmatism – Where opinions are confused with facts
11. But how can we get rid of it?
12. By using HAIL
13. By using HAIL But not these
14. This can be done by using a tool box
15. This can be done by using a tool box Yes, we all have it
16. Tools Like -Register Depth in it is associated with power and authority
17. Tools Like -Register -Timber People prefer voices which are rich and smooth
18. Tools Like -Register -Timber -Prosody There should be rise and fall of language
19. Tools Like -Register -Timber -Prosody It should be slowed while emphasising -Pace
20. Tools Like -Register -Timber -Prosody Helps in changing meaning of same line -Pace -Pitch
21. Tools Like -Register -Timber -Prosody It makes people pay attention -Pace -Pitch -Volume
22. Public Talks
23. Public Talks Social Gathering
24. Board meetings
25. Board meetings Job interviews
26. You just need to warm up your voices
Internship Under Dr. Sameer Mathur Professor at IIM Lucknow
What you learnt about creating presentations
The following points
Brief topics from this book
About Needs ,Wants ,Demands , Value & Satisfaction
3 Different cases Were discussed.
Understanding the Situation and problem being faced
Analysis of a HBR article
By: Julia kirby
Learned advertisement and their effect Target advertisement Impact on customers Using memes and other technical advantages Beating compititions
This presentation gives you a general idea about ttrends with marketing intermediaries. This is created by Nagarjun K S SIT Tumkur, DURING AN INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW
This presentation is about the impact of Private labels on the sales of National and International Brands. It also studies the increasing number of private labels in India.
1. People complain that when they speak others ignore them
2. So what is it to speak powerfully
3. What are some habits which lead to ignorance?
4. Julian Treasure (Speech therapist) Created a list of few habits
5. Gossip
6. Complaining
7. Complaining Negativity
8. Judging
9. Judging Excuses
10. Dogmatism – Where opinions are confused with facts
11. But how can we get rid of it?
12. By using HAIL
13. By using HAIL But not these
14. This can be done by using a tool box
15. This can be done by using a tool box Yes, we all have it
16. Tools Like -Register Depth in it is associated with power and authority
17. Tools Like -Register -Timber People prefer voices which are rich and smooth
18. Tools Like -Register -Timber -Prosody There should be rise and fall of language
19. Tools Like -Register -Timber -Prosody It should be slowed while emphasising -Pace
20. Tools Like -Register -Timber -Prosody Helps in changing meaning of same line -Pace -Pitch
21. Tools Like -Register -Timber -Prosody It makes people pay attention -Pace -Pitch -Volume
22. Public Talks
23. Public Talks Social Gathering
24. Board meetings
25. Board meetings Job interviews
26. You just need to warm up your voices
Internship Under Dr. Sameer Mathur Professor at IIM Lucknow
What you learnt about creating presentations
The following points
Brief topics from this book
About Needs ,Wants ,Demands , Value & Satisfaction
3 Different cases Were discussed.
Understanding the Situation and problem being faced
Analysis of a HBR article
By: Julia kirby
Learned advertisement and their effect Target advertisement Impact on customers Using memes and other technical advantages Beating compititions
A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS
2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value.
4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations
6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors.
7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions
8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market.
9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline.
10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader
11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase
Southwest has mastered the low-price model and has the financial results to prove it. Why don’t the other airlines copy Southwest’s model?
-By Sravya Tanmayee