If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
Explore what all could be done when you have ability to match leads against account in the real time. From routing to segmentation, account intelligence to competitive positioning. Possibilites are countless.
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
Explore what all could be done when you have ability to match leads against account in the real time. From routing to segmentation, account intelligence to competitive positioning. Possibilites are countless.
3 Quick Ways Small Teams Can Marry Inbound & ABM to Supercharge GrowthAggregage
Inbound marketing or ABM — which side are you on? Luckily, the era where you have to pick sides is officially over. We’re calling it. In reality, small teams can blend both approaches to unlock major growth and stay ahead of the competition. Join Head of ABM Content, Caroline Van Dyke, as she breaks down the myth that ABM is just for big teams with tons of time and over-the-top budget.
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
It is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours.
https://runfrictionless.com/b2b-white-paper-service/
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
Rethinking the classic marketing to sales funnel for the digital age and the demands of ROI in your marketing.
There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet but the Internet of Everything and digital’s disruptive effect on marketing programs and plans. 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts.
You will learn:
–How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders
–How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals
–The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
–The importance of compelling content as digital jet fuel for a digital sales force
–The difference between branded anchor content and chatter content
Webinar - building a real-time lead management engineSalesfusion
In-depth review of how companies can build a real-time b2b lead management process that improves the inbound flow and conversion of b2b leads. Describes the various technologies and supporting processes required to implement real-time website monitoring, lead scoring and b2b lead management.
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
2018 Marketo's Marketing National Summit - "From Zero to ABM in 7 Dyas" presented by Justin Gray, CEO, LeadMD
Account-Based Marketing is all about refocusing efforts to build stronger, more strategic business relationships, but this shift can feel overwhelming! Justin Gray, CEO of LeadMD removes the mystery and intimidation from ABM by breaking this critical shift down into easy to digest, easy to implement pillars and walks you through the design of your own best-in-class ABM Pilot program… in less than a week.
3 Quick Ways Small Teams Can Marry Inbound & ABM to Supercharge GrowthAggregage
Inbound marketing or ABM — which side are you on? Luckily, the era where you have to pick sides is officially over. We’re calling it. In reality, small teams can blend both approaches to unlock major growth and stay ahead of the competition. Join Head of ABM Content, Caroline Van Dyke, as she breaks down the myth that ABM is just for big teams with tons of time and over-the-top budget.
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
It is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours.
https://runfrictionless.com/b2b-white-paper-service/
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
Rethinking the classic marketing to sales funnel for the digital age and the demands of ROI in your marketing.
There are two important reasons we all need to revisit the classic marketing to sales familiar funnel: 1) the disruption of this digital age, not just the Internet but the Internet of Everything and digital’s disruptive effect on marketing programs and plans. 2) the mounting leadership demand for ROI and other metrics to prove the worth of our marketing and to calculate the effectiveness of our sales efforts.
You will learn:
–How to rethink the purpose of marketing as a lead generation engine and explain your marketing program to leaders
–How a digital sales force can allow marketers to go direct to prospects and create interest and leads without as much hands on effort from your busy or otherwise BD-challenged professionals
–The fundamentals of getting clear, noticed, and chosen and how those things help you get results.
–The importance of compelling content as digital jet fuel for a digital sales force
–The difference between branded anchor content and chatter content
Webinar - building a real-time lead management engineSalesfusion
In-depth review of how companies can build a real-time b2b lead management process that improves the inbound flow and conversion of b2b leads. Describes the various technologies and supporting processes required to implement real-time website monitoring, lead scoring and b2b lead management.
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
2018 Marketo's Marketing National Summit - "From Zero to ABM in 7 Dyas" presented by Justin Gray, CEO, LeadMD
Account-Based Marketing is all about refocusing efforts to build stronger, more strategic business relationships, but this shift can feel overwhelming! Justin Gray, CEO of LeadMD removes the mystery and intimidation from ABM by breaking this critical shift down into easy to digest, easy to implement pillars and walks you through the design of your own best-in-class ABM Pilot program… in less than a week.
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
A Guide to Effective Lead Generation - The Journey from List to LeadReshma Nigam
This white paper delineates Markable Solutions’ high impact lead generation techniques to develop marketing qualified leads for an organization’s sales pipeline.
You will learn how to:
1. Define a lead and understand the buying process
2. Build a robust B2B lead generation strategy
3. Use various list-to-lead techniques by Markable Solutions
As per Gartner - Lead nurturing is an increasingly automated approach used to help potential leads progress through the sales funnel and their buying journey. Lead nurturing is essential to both engaging potential buyers and providing qualified prospects for sales.
A CRM software operationalizes the lead nurturing process. From customer segmentation to campaign launch & lead scoring to performance tracking. While defining CRM requirements, an organization should define features for lead nurturing and make it part of their product evaluation.
This book explains the concept of customer relationship marketing(CRM) and provides guidance on how to implement it effectively. It also gives good practical examples of customer relationship marketing and the importance of social media when targeting a customer. For more information please click on link:
https://shrinke.me/6RwSQs0W
Relationship build business... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product alone. This is very important to understand.
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
A CRM system can help you see all of your customers in one place. At present, SEO Expate Bangladesh Ltd. can provide you with every type of service. Everything is visible here. Here, the status of their orders, any outstanding customer service issues, and more. They can also better understand the sales or prospects coming in, which makes forecasting easier and more accurate. In addition, SEO Expate Bangladesh can give you 100% authentic data.CRM systems are usually used for sales and marketing. But customer service and support are growing parts of CRM. One of the most important aspects of client relationship management is communication. A customer today might bring up a problem on one channel, like Twitter. You can use email or the phone to solve it in private. A CRM platform lets CRM Web Solution you manage customer inquiries across different channels without losing track of them. It also gives sales, customer service, and marketing a single view of the customer. You’ll be able to see every opportunity or lead clearly. Here, it will show you how to go from inquiries to sales. It will maintain from finance to customer service to supply chain management.
If you don't have CRM, it can cost you a lot of money to run a business
When there is more work to do, there is less time for everything else. A busy sales team can bring in a lot of information. Reps are out on the road talking to customers and prospects and learning valuable information. However, all of this can get worse if a key salesperson leaves.
But without CRM, you can’t develop your business. Customers can get in touch with you by phone, email, or social media to ask questions and check on orders. It can be hard to get information out of people. Most importantly, a lack of oversight can also make the team less responsible.
A Deep Dive into Account Fit: How to build the perfect account list & targeti...RollWorks
You can view the full webinar here: https://www.rollworks.com/resources/webinar/a-deep-dive-into-account-fit/
In this webinar DataFox joins us to talk about account fit, how to determine your target account list, and get set up for ABM success.
We also cover types of account-based marketing ads such as company name ads, persona based ads, and ads for sales stages. You'll learn:
How to define your ideal customer from your data
How to create the perfect account list
How to use targeted ads to reach those customers at the right time
Account Based Marketing: Technology, Strategy, and TeamworkVersature
Marketing Automation Isn’t the Future. It’s Now.
Anastasia Valentine, CMO, Versature
Are you getting the most out of your CRM and your marketing stack? Are you delivering personalized and tailored experiences that match your customer buying signals and conversion points? Does your Account Based Marketing end when the deal is signed or does it continue on through to Customer Success? Join Anastasia Valentine, CMO at Versature to learn how you can leverage marketing automation and artificial intelligence to scale, customize the client experience, and mine the hidden value laying dormant in your CRM data today. She will walk through the entire customer journey from the marketing experience through to customer success and advocacy, including investments in technology and people, measuring marketing and sales metrics and staying focused on delighting the customer using a powerful end to end technology stack.
Similar to Got CRM - Why You Need Marketing Automation Too --Lamoreaux (20)
2. www.Act-On.com Got CRM? | 1
Marketing
automation is
the marketing
counterpart
to your CRM
sales system.
Great Expectations
CRM SUPPORTS SALES...
Your established customer
relationship management (CRM)
system has already proven its value.
Introduced in the 1990s, CRM
technology changed sales and
customer success forever, providing
the backbone of knowledge and
power for coordinated prospect and
customer engagement, sales, and
support. When Salesforce introduced
a SaaS model, the door to CRM
was opened for small-to-mid sized
businesses, who had all the same
responsibilities as their enterprise
cousins, but far fewer resources.
As a result, CRM has become a
standard for companies of all sizes.
...BUT FAILS THE MARKETER
For CRM’s many strengths, no
CRM system offers what today’s
marketer must have to support
sales and business goals.
End-to-end visibility and control
over the entire lead and customer
lifecycle are essential, from
attracting new leads to facilitating
the prospect’s exploration of your
website, to sales enablement
tactics such as supporting product
training offers & upgrades.
As Forrester notes, the lifecycle
of lead-to-revenue management
(L2RM) is not demand generation on
steroids. It’s an opportunity to create
a new customer engagement model.
CRM alone doesn’t deliver.
3. “Balance CRM and L2RM capabilities
in a two-pronged approach...
For most enterprises, engaging with
prospects prior to their purchase,
and engaging with customers post
purchase, requires a two-pronged
approach that leverages the
strengths of a CRM application with
the strengths of a L2RM solution.
The two systems each automate
‘half’ of one end-to-end process.
— CRM And Marketing Automation:
Better Together,
Forrester Research, Inc.,
May 15, 2015
www.Act-On.com Got CRM? | 2www.Act-On.com
4. www.Act-On.com Got CRM? | 3
Easing the buyer through the
journey with well-calibrated and
well-timed content marketing
and other engagement strategies
is a demanding and critical task
that falls to marketing, and it is
impossible to scale manually.
Marketing is also expected to
continue that timely relationship
past the initial conversion, to
maximize customer training,
retention and upsell opportunities.
Changes in Buying Behavior Drive
Changes in Marketing
So what’s changed in marketing
since the introduction of CRM?
Certainly management’s bottom-
line goal remains constant:
revenue generation, and more of
it. However, the B2B buyer has
changed; the buying process has
changed drastically; enormous
volumes of digital data have
become available; and management
now expects marketers to
correlate and justify marketing
spend with revenue and ROI.
The majority of potential B2B buyers
have moved online to explore
solutions, research your company
and your competitors, and read peer
reviews. And while – in a very small
company,the CEO may be the sole
decision-maker, in most cases three
to five people will participate in the
decision. The reality today is that the
B2B buying process begins when
prospects see a social post or ad,
read an ebook or attend a webinar.
Prospects now spend the majority
of their buyer’s journey in the care
of the marketing team, usually well
before sales is even aware of them.
The marketer has adapted by
employing new strategies. Lead
management has become a
multi-channel task of its own,
under the proactive purview of
the marketing department.
• Identification of and outreach
to prospects occurs at the right
moment to turn information-
seekers into leads.
• Lead analysis and list segmentation
enable lead nurturing, which
helps the buyer’s progress
through the sales funnel.
• Lead scoring, a tactic in which
historic buying signals are given
point values that aggregate,
allows marketers to evaluate a
lead’s sales-readiness, based
on agreements with sales.
Effective prospect and
customer relationship
management benefits
your sales team by:
• Nurturing prospects through
the buyer’s journey
• Identifying sales-ready leads
• Prioritizing hot prospects
• Shortening the sales cycle
• Increasing retention
5. www.Act-On.com Got CRM? | 4
When Marketing Automation and CRM
Connect, Marketing Can Scale
• Create, automate, and measure lead nurturing and marketing campaigns,
leading to conversion through timing and relevance. This is the old “right
person, right message, right time” and it still works.
• Track website visits and view digital footprints that provideready clues on
potential buyer interest, and in some cases show how sales-ready the buyer
might be.
• Understand and correlate website visits from multiple people at the same
company, so you can signal the sales team that the buying process may
involve more than one person.
• Score leads based on specific activities, profiles, and special events, resulting
in lead qualification based on proven factors – actual, genuine, sales-ready
leads. For example, if you’ve done the historical research to know that
preferred customers’ buying journey usually includes a visit to your pricing
page shortly before engaging with sales, then that page view should generate
a lead score (and perhaps a phone call).
• Automatically manage, recycle, and reassign sales leads based on specific
behaviors, resulting in less waste of valuable leads. This is especially
meaningful if you have a long sales cycle or early-stage leads to keep track of
that are not yet ready for your CRM database.
As Forrester Research notes, it’s the “age of the customer.” Marketing automation lets marketers pay personalized
attention to segmented leads, building closer relationships without straining resources. Lead management programs help
you make strategic use of assets, delivering them when and where customers expect to find them. Automated programs
make it possible to replicate your successful campaigns and run them at scale, with less effort – and more precision.
• Be an equal partner in defining lead
qualification and lead hand-off timing.
• See exactly why a lead has been
qualified and assigned to them.
• Fully understand, prioritize, and
interact with only the hot prospects.
• Have the intelligence about a prospect’s
interests and activities that supports
informed conversations targeted to
demonstrated wants and needs.
• Collaborate on the amount, type, and
timing of content to prospects, resulting
in a higher confidence level in leads.
MARKETING CAN SALES CAN
Nurturing leads often results
in bigger deal sizes. The
buyer is better educated,
and the relationships are
stronger and more personal.
6. www.Act-On.com Got CRM? | 5
Great Data Tells a Great Story
Trade show interactions, downloads,
web page visits, online display
and social advertising clicks, are all
digital footprints that leads generate,
signalling interest and opportunities.
Ignoring this engagement data means
that you’ll miss chances to build
deeper relationships, quite possibly
leaving revenue on the table.
Acting on this data identifies prospects
who can be nurtured into sales-ready
leads, and possibly reveals the particular
product or service they are interested in.
The question is: how can this volume and
variety of data be sorted out, put into a
marketing-oriented system, acted upon,
and managed – with your lean team?
And how can you track attribution and
engagement across multiple channels,
and correlate your initiatives to revenue?
How can you keep up with all of it?
When you create a
campaign in your
marketing automation
system, it should map
back to your CRM so that
you can tie closed deals
back to the campaigns
that created them.
This closed-loop
reporting capability
allows you to attribute
revenue to campaigns
and more accurately
measure your ROI, giving
you the information you
need to make data-driven
marketing decisions.
Use Data to
Define and Identify
Prospects
Develop
Relationships
Deliver Sales-Ready
Leads to Your CRM
Better Engage
Customers
7. Better Together
CRM + MARKETING AUTOMATION =
Align Marketing,
Sales and
Customer Success
From Lead to
Revenue
From Attraction to
Retention
From Anonymity
to Advocacy
CUSTOMER
Got CRM? | 6www.Act-On.com
8. www.Act-On.com Got CRM? | 7
CRM and Marketing Automation
Are Complementary
This chart notes the typical capabilities of most CRM and marketing automation systems. Certain CRM or marketing automation systems
may have different capabilities, so this chart will not be accurate for every comparison; it is intended to serve as a general guide.
CAPABILITY CRM Marketing Automation
Alerts from webpage visits No Yes, specific visitors and/or specific pages (e.g. pricing, forms, etc.)
Automated campaigns No Yes, drip, trigger, nurture, re-engagement, etc.
Call logging Yes Yes, if integrated
Contact lists prioritized by lead score No Yes, with many (not all) CRM integrations
Contracts Yes No
De-Duplication No Yes
Dynamic list segmentation No Yes, by multiple factors
Emails: to individuals Yes Yes
Emails: to groups Yes, with limits Yes, without limits
Event registration No Yes, integrated with event apps and also contact databases
Forecasting Yes No
Form creation Yes Yes
Form feeds into database Yes, to crm Yes, can be directed to CRM, Marketing Automation or other
Landing page creation No Yes, can be created from scratch or from an email
Lead-readiness identification No Yes, through behavioral profiles and lead scoring
Lead scoring - actions No Yes, can be changed on the fly, can be aged out
Lead scoring - attributes Limited Yes, not limited
Media library Limited Yes: documents, images, etc.
Native email marketing Limited Yes: marketing-created emails available in CRM
Opportunity creation Yes No, but helps identify and qualify opportunities through lead scoring
Social media integration and tracking No Yes, often with prospecting capabilities
Website visitor tracking No Yes, and tracking data feeds into contact activity histories
9. www.Act-On.com Got CRM? | 8
Marketing Automation
Functionality Summary
www.Act-On.com
• Automated multi-step programs
• Website visitor tracking
• Prospect activity histories
• Lead scoring/qualification/assignment
• Segmentation by profile (industry, title, etc.)
and engagement (website visits, etc.)
• Easy asset creation
(emails, landing pages, forms, etc.)
• Multi-channel campaign creation and coordination
• Integration with CRM and marketing tools
• Real-time activity alerts
• Revenue tracking by campaign
• Sales and marketing alignment
• Reports that enable calibration and
fine-tuning campaigns for maximum success
• Funnel reporting and analytics across
all channels
• A/B testing capability
• Account-based marketing (ABM) to an entire
accounts’ contacts
• Advanced social media capabilities (track acquisitions,
engagement, audience, content, and advocacy)
Got CRM? | 8
10. www.Act-On.com Got CRM? | 9
Choosing the
right platform
is much more
than filling out a
checklist
of functionalities.
But...
Your own business processes, resources, goals, and budget should inform your selection
of a marketing automation system that integrates with, and complements, your use of your
CRM while meeting the needs of your business.
KEY CONSIDERATIONS
• Your goals. Can the platform help you get from A to B? And then to C?
• Speed. How quickly can you get from start to value?
• Ease of use. Is the platform intuitive and easy to use?
• Hidden costs. What will it cost for strategic planning and implementation?
• How difficult will integration be? Is it native or an API? Will it take more than one day? One week?
• Does the data sync automatically between the two systems, or must you do it manually?
• Does the vendor’s onboarding program look sufficient? Is there a dedicated team to help you?
• How much support is included, and for how long? What happens when it ends?
• Does the platform have a native integration with your CRM?
• Does the platform support account-based marketing tactics such as account scoring?
• Does the solution support account profiles that roll up all contact-level engagement data?
• Your resources. Some platforms require a full-time dedicated resource to keep the gears turning.
• Your access to IT. Some platforms require ongoing attention from your IT department.
11. www.Act-On.com Got CRM? | 10
Lift Your Bottom Line
The nexus of connected marketing automation and CRM
is the central command center for managing and tracking
campaigns across multiple channels through the entire lead
lifecycle, from lead capture to revenue booked. The connection
yields intelligence that can be gathered no other way.
This intelligence enables marketing, service, and sales teams to work
together to make smarter decisions about where to invest precious
time, validate the activities that lift the company’s bottom line, and
shape company culture and activities to focus on the customer.
Interested in learning more about specific ways marketing
automation can help you expand your customer relationship
management capabilities? Connect with Act-On today
and let us help you put the wheels in motion.
As marketing
automation grows,
it will become the
dominant system of
engagement, while
integrated CRM acts as
the system of record
feeding the campaigns.
- PETER CHASE
Executive Vice President,
Business Development,
Scribe Software
12. Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best
work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from
brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business
outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can
actually use, without the need for a dedicated IT resource.
About Act-On Software
Connect with us to learn more
www.act-on.com | @ActOnSoftware | #ActOnSW
See all of Act-On’s
awards & accolades...
Acclaim for Act-On
2013, 2014, 2015