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entrepreneur [ahn-truh-pruh-nur, -noo r] noun
- a person who organizes and manages any enterprise, especially a business,
usually with considerable initiative and risk
intrepid [in-trep-id] adj.
- characterized by resolute fearlessness, fortitude, and endurance
entrepid Advisors
Project MIST - Startup Bootcamp
Elevator Pitch Workshop
Introduction to elevator pitch
entrepid Advisors
• A quick, condensed sales pitch
- Conversation in elevator to advance idea, product/service,
proposition
- Time span approx. 30 seconds to couple minutes
• Summary and highlights
- Key selling points
- Value proposition
• Customize to objectives and situation
- Have an end goal
- Know your target
- Progress to next phase
Making an impression
entrepid Advisors
• Elevator pitch similar to Speed
Dating!
- Courting interest
- Operating in limited time window
- Leave a positive impression
• Art & Science
- Understand objectives, key structure,
knowledge and preparation
- Communication delivery and soft skills
Anatomy of elevator pitch
entrepid Advisors
• Highlights business plan in
condensed conversational
manner
• Key parts of elevator pitch:
- Problem
- Solution
- Target market
- Competitive landscape
- Team
- Financial summary
- Conclusion
Opportunity identification
entrepid Advisors
Problem Solution Target market
• I graduated with major in economics and
went to work for my uncle at his tourism
company for 5 years…..(no need to tell
your life story)
• One day while giving a guide to
tourists I had an idea about using
technology to attract and find
clients…. (no need to give back
story if they didn’t ask for it)
• We want to win over all
tourists and be state of the
art tourism company with
modern technology…(don’t
be general, quantity TAM)
• Tourism industry in region is fragmented
and there are many mom and pop
operator that provide low quality service
and lack professional
marketing/branding…we aim to change
that
• We provide a professionally
marketed technology platform that
give tourists easy access to key
attractions via mobile app
• Target English speaking
foreign tourists which
account for 70% of the
market, with total visit of 20
million in 2016 and spend of
$100 mil/year


Know your market
entrepid Advisors
• Competitive landscape
- Deeper dive into target market
and TAM
- understand the existing players
- segmentation
- what is status quo and what is
your USP
Dream team
entrepid Advisors
• Why you and your team are qualified?
- Drop big-names
- Industry relevance
- Execution track record
- Management and leadership
Show me the numbers
entrepid Advisors
• Business model
- Revenue model – how you plan to
make money
- Path to growth/profitability
• Provide figures/data to highlight key
financials
- Sales projection
- User growth
- Spending
- Key assumptions
• Capital requirements
- Looking for investors raise $X
capital
Total tourism receiptsUSD bn
1.2
1.4
1.5
1.4
1.6
1.9
3.2
3.5
3.4
3.7
4.9
6.2
7.7
9.5
10.8
15.0
17.6
0
2
4
6
8
10
12
14
16
18
20
Conclusion
entrepid Advisors
• Summarize key points and tagline
• Call to action
- What is the ask?
- Identify action points and next steps
• Closing
- Next steps
- Alternative asks
- Feedback
- Referrals
Key characteristics of good elevator pitch
entrepid Advisors
9 C’s to good pitch
• Concise
• Clear
• Compelling
• Credible
• Conceptual
• Concrete
• Customized
• Consistent
• Conversational
entrepid Advisors
Tuyen Hoang
tuyenhoang@entrepidadvisors.com

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Creating an Effective Elevator Pitch presented by Tuyen Hoang

  • 1. entrepreneur [ahn-truh-pruh-nur, -noo r] noun - a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk intrepid [in-trep-id] adj. - characterized by resolute fearlessness, fortitude, and endurance entrepid Advisors Project MIST - Startup Bootcamp
  • 3. Introduction to elevator pitch entrepid Advisors • A quick, condensed sales pitch - Conversation in elevator to advance idea, product/service, proposition - Time span approx. 30 seconds to couple minutes • Summary and highlights - Key selling points - Value proposition • Customize to objectives and situation - Have an end goal - Know your target - Progress to next phase
  • 4. Making an impression entrepid Advisors • Elevator pitch similar to Speed Dating! - Courting interest - Operating in limited time window - Leave a positive impression • Art & Science - Understand objectives, key structure, knowledge and preparation - Communication delivery and soft skills
  • 5. Anatomy of elevator pitch entrepid Advisors • Highlights business plan in condensed conversational manner • Key parts of elevator pitch: - Problem - Solution - Target market - Competitive landscape - Team - Financial summary - Conclusion
  • 6. Opportunity identification entrepid Advisors Problem Solution Target market • I graduated with major in economics and went to work for my uncle at his tourism company for 5 years…..(no need to tell your life story) • One day while giving a guide to tourists I had an idea about using technology to attract and find clients…. (no need to give back story if they didn’t ask for it) • We want to win over all tourists and be state of the art tourism company with modern technology…(don’t be general, quantity TAM) • Tourism industry in region is fragmented and there are many mom and pop operator that provide low quality service and lack professional marketing/branding…we aim to change that • We provide a professionally marketed technology platform that give tourists easy access to key attractions via mobile app • Target English speaking foreign tourists which account for 70% of the market, with total visit of 20 million in 2016 and spend of $100 mil/year  
  • 7. Know your market entrepid Advisors • Competitive landscape - Deeper dive into target market and TAM - understand the existing players - segmentation - what is status quo and what is your USP
  • 8. Dream team entrepid Advisors • Why you and your team are qualified? - Drop big-names - Industry relevance - Execution track record - Management and leadership
  • 9. Show me the numbers entrepid Advisors • Business model - Revenue model – how you plan to make money - Path to growth/profitability • Provide figures/data to highlight key financials - Sales projection - User growth - Spending - Key assumptions • Capital requirements - Looking for investors raise $X capital Total tourism receiptsUSD bn 1.2 1.4 1.5 1.4 1.6 1.9 3.2 3.5 3.4 3.7 4.9 6.2 7.7 9.5 10.8 15.0 17.6 0 2 4 6 8 10 12 14 16 18 20
  • 10. Conclusion entrepid Advisors • Summarize key points and tagline • Call to action - What is the ask? - Identify action points and next steps • Closing - Next steps - Alternative asks - Feedback - Referrals
  • 11. Key characteristics of good elevator pitch entrepid Advisors 9 C’s to good pitch • Concise • Clear • Compelling • Credible • Conceptual • Concrete • Customized • Consistent • Conversational