The document provides guidance on creating an effective elevator pitch for a startup business. It discusses the key components of an elevator pitch, including identifying the problem and solution, defining the target market and competitive landscape, highlighting the qualifications of the founding team, presenting the business model and key financial projections, and concluding with a clear call to action. An elevator pitch should be concise yet cover these essential elements in order to make a strong, memorable impression within a limited time window.

1. entrepreneur [ahn-truh-pruh-nur, -noo r] noun
- a person who organizes and manages any enterprise, especially a business,
usually with considerable initiative and risk
intrepid [in-trep-id] adj.
- characterized by resolute fearlessness, fortitude, and endurance
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2. Elevator Pitch Workshop

3. Introduction to elevator pitch
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• A quick, condensed sales pitch
- Conversation in elevator to advance idea, product/service,
proposition
- Time span approx. 30 seconds to couple minutes
• Summary and highlights
- Key selling points
- Value proposition
• Customize to objectives and situation
- Have an end goal
- Know your target
- Progress to next phase

4. Making an impression
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• Elevator pitch similar to Speed
Dating!
- Courting interest
- Operating in limited time window
- Leave a positive impression
• Art & Science
- Understand objectives, key structure,
knowledge and preparation
- Communication delivery and soft skills

5. Anatomy of elevator pitch
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• Highlights business plan in
condensed conversational
manner
• Key parts of elevator pitch:
- Problem
- Solution
- Target market
- Competitive landscape
- Team
- Financial summary
- Conclusion

6. Opportunity identification
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Problem Solution Target market
• I graduated with major in economics and
went to work for my uncle at his tourism
company for 5 years…..(no need to tell
your life story)
• One day while giving a guide to
tourists I had an idea about using
technology to attract and find
clients…. (no need to give back
story if they didn’t ask for it)
• We want to win over all
tourists and be state of the
art tourism company with
modern technology…(don’t
be general, quantity TAM)
• Tourism industry in region is fragmented
and there are many mom and pop
operator that provide low quality service
and lack professional
marketing/branding…we aim to change
that
• We provide a professionally
marketed technology platform that
give tourists easy access to key
attractions via mobile app
• Target English speaking
foreign tourists which
account for 70% of the
market, with total visit of 20
million in 2016 and spend of
$100 mil/year



7. Know your market
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• Competitive landscape
- Deeper dive into target market
and TAM
- understand the existing players
- segmentation
- what is status quo and what is
your USP

8. Dream team
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• Why you and your team are qualified?
- Drop big-names
- Industry relevance
- Execution track record
- Management and leadership

9. Show me the numbers
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• Business model
- Revenue model – how you plan to
make money
- Path to growth/profitability
• Provide figures/data to highlight key
financials
- Sales projection
- User growth
- Spending
- Key assumptions
• Capital requirements
- Looking for investors raise $X
capital
Total tourism receiptsUSD bn
1.2
1.4
1.5
1.4
1.6
1.9
3.2
3.5
3.4
3.7
4.9
6.2
7.7
9.5
10.8
15.0
17.6
0
2
4
6
8
10
12
14
16
18
20

10. Conclusion
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• Summarize key points and tagline
• Call to action
- What is the ask?
- Identify action points and next steps
• Closing
- Next steps
- Alternative asks
- Feedback
- Referrals

11. Key characteristics of good elevator pitch
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9 C’s to good pitch
• Concise
• Clear
• Compelling
• Credible
• Conceptual
• Concrete
• Customized
• Consistent
• Conversational

12. entrepid Advisors
Tuyen Hoang
tuyenhoang@entrepidadvisors.com