SlideShare a Scribd company logo
Angel Investment –Objectives/Strategy
Gonzalo Trujillo
Heron Capital
gt@heroncapital.co.uk
Introduction to Heron Capital

Investment    • Significant growth aspirations across
   type         all sectors in the South West


   Size       • £200k-£2million enterprise value


Development   • Entrepreneur driven
   stage      • First round of external investment
Angel Investment
  Why?      Capital appreciation-Income-Capital preservation….
            ….definitely not cheap finance….
  How?      Active vs Passive

 When?      Work completed

How much?   Risk-Liquidity-Return Horizons-Own resources
Strategy
Investments that can demonstrate:
  •   Skill                                            Passion.

              •   Experience
              •   Qualifications
                                             Commerciality        Skill
              •   Relationships

  •   Passion
              •   Commitment
              •   Adaptive

  •   Commerciality
              •   Focus on revenue
              •   Conscious of costs
              •   Risk weighted investment
Investor                     Investment


          Passion.                     Passion.




Commerciality        Skill   Commerciality        Skill
What we look for in the management

•Ateam that can be complemented
•Unique set of skills relative to competitors

•Adaptive with ability to recognise skill gaps

•Ambition to delivery growth
     •   Understanding competitive environment
     •   Recognition of uncertainty and perceived risk
What we look for in a Business



                                       Our objective




                                                                             During the journey
At investment




                • Product or service                   • Increase Turnover                        • Focus on organic
                  with                                   4x                                         growth
                  differentiation                      • Profit growth to                         • Consider accretive
                • Ability to scale                       exceed turnover                            alliances
                • Significant or                         growth                                   • Reinforcement of
                  growing market                       • Over a 3-5 years                           business model
                                                                                                  • Investment in
                                                                                                    technology, sales,
                                                                                                    marketing and
                                                                                                    management
The journey

                • Aspirations
                • Time frames
                • Due diligence- Advisors/gaps
  The deal      • Agreements



                • Complementing each other- Contacts, skills, challenge
                • Building the team, maintaining competitiveness
                • Work to a plan but be flexible to adapt
Driving value


                • Develop options
                • Choosing advisors
                • Type of exit
    Exit
Summary

•Angel investment can be a very rewarding
experience (personal and financial)
•Having a clear strategy is key to successful long
term investment
•Selecting the right company is just the start of
the journey
•Get involved and contribute to value creation!!
Questions?


•Gonzalo Trujillo
•Heron Capital

•e: gt@heroncapital.co.uk

•m: 07801813100

More Related Content

What's hot

Tax & Accounting Essentials for Startups
Tax & Accounting Essentials for StartupsTax & Accounting Essentials for Startups
Tax & Accounting Essentials for Startups
Laura Faulconer
 
Accounting and tax essentials for startups
Accounting and tax essentials for startupsAccounting and tax essentials for startups
Accounting and tax essentials for startups
theGENERATOR
 
Managing A Hedge Fund: Marketing To Investors & Raising Capital
Managing A Hedge Fund: Marketing To Investors & Raising CapitalManaging A Hedge Fund: Marketing To Investors & Raising Capital
Managing A Hedge Fund: Marketing To Investors & Raising Capital
Tyra Jeffries
 
International Product Manager - Milford, Connecticut
International Product Manager - Milford, ConnecticutInternational Product Manager - Milford, Connecticut
International Product Manager - Milford, Connecticut
Jeanette Bodkin
 
TSCG Brochure Mar 2015
TSCG Brochure Mar 2015TSCG Brochure Mar 2015
TSCG Brochure Mar 2015
thetop10
 
Preparing your Business for Sale & What to Expect from the Sale Process
Preparing your Business for Sale & What to Expect from the Sale ProcessPreparing your Business for Sale & What to Expect from the Sale Process
Preparing your Business for Sale & What to Expect from the Sale Process
Michael J. Walker, CF
 
Building Private Business Value - Summary
Building Private Business Value - SummaryBuilding Private Business Value - Summary
Building Private Business Value - Summary
StephanWarley
 
Entreprenuer new sat_08_sept
Entreprenuer new sat_08_septEntreprenuer new sat_08_sept
Entreprenuer new sat_08_sept
kirtikapoor
 
Resume kushagra modi
Resume   kushagra modiResume   kushagra modi
Resume kushagra modi
Kushagra Modi
 
Creating New Ad Revenue
Creating New Ad RevenueCreating New Ad Revenue
Creating New Ad Revenue
Kathi Simonsen
 
International Expansion & Market Entry Germany: Initial Thoughts & Services
International Expansion & Market Entry Germany: Initial Thoughts & ServicesInternational Expansion & Market Entry Germany: Initial Thoughts & Services
International Expansion & Market Entry Germany: Initial Thoughts & Services
Markus Hill
 
Sardinha planejamento e treinamento profissional go to market english
Sardinha  planejamento e  treinamento profissional go to market englishSardinha  planejamento e  treinamento profissional go to market english
Sardinha planejamento e treinamento profissional go to market english
Luiz Fernando Sardinha de Azevedo
 
Cuarto Trimestre
Cuarto TrimestreCuarto Trimestre
Cuarto Trimestre
Conteni2
 
LBO Valuation and Strategy
LBO Valuation and StrategyLBO Valuation and Strategy
LBO Valuation and Strategy
Michal A. Kaszás
 
Vice President, Global Accounts, Connectivity
Vice President, Global Accounts, ConnectivityVice President, Global Accounts, Connectivity
Vice President, Global Accounts, Connectivity
Jeanette Bodkin
 
Staircases to Growth
Staircases to GrowthStaircases to Growth
Staircases to Growth
Thanakrit Lersmethasakul
 
Startup finance: valuation of tech companies
Startup finance: valuation of tech companiesStartup finance: valuation of tech companies
Startup finance: valuation of tech companies
Rianne Vogels
 
Using Capabilities to Deliver Organisational Agility
Using Capabilities to Deliver Organisational AgilityUsing Capabilities to Deliver Organisational Agility
Using Capabilities to Deliver Organisational Agility
IIBA UK Chapter
 
Vienna value investing meetup #2
Vienna value investing meetup #2Vienna value investing meetup #2
Vienna value investing meetup #2
Martin Bodocky
 
Forging through The Sting •Overcoming entrepreneurial adversity as only a VET...
Forging through The Sting •Overcoming entrepreneurial adversity as only a VET...Forging through The Sting •Overcoming entrepreneurial adversity as only a VET...
Forging through The Sting •Overcoming entrepreneurial adversity as only a VET...
PHX Startup Week
 

What's hot (20)

Tax & Accounting Essentials for Startups
Tax & Accounting Essentials for StartupsTax & Accounting Essentials for Startups
Tax & Accounting Essentials for Startups
 
Accounting and tax essentials for startups
Accounting and tax essentials for startupsAccounting and tax essentials for startups
Accounting and tax essentials for startups
 
Managing A Hedge Fund: Marketing To Investors & Raising Capital
Managing A Hedge Fund: Marketing To Investors & Raising CapitalManaging A Hedge Fund: Marketing To Investors & Raising Capital
Managing A Hedge Fund: Marketing To Investors & Raising Capital
 
International Product Manager - Milford, Connecticut
International Product Manager - Milford, ConnecticutInternational Product Manager - Milford, Connecticut
International Product Manager - Milford, Connecticut
 
TSCG Brochure Mar 2015
TSCG Brochure Mar 2015TSCG Brochure Mar 2015
TSCG Brochure Mar 2015
 
Preparing your Business for Sale & What to Expect from the Sale Process
Preparing your Business for Sale & What to Expect from the Sale ProcessPreparing your Business for Sale & What to Expect from the Sale Process
Preparing your Business for Sale & What to Expect from the Sale Process
 
Building Private Business Value - Summary
Building Private Business Value - SummaryBuilding Private Business Value - Summary
Building Private Business Value - Summary
 
Entreprenuer new sat_08_sept
Entreprenuer new sat_08_septEntreprenuer new sat_08_sept
Entreprenuer new sat_08_sept
 
Resume kushagra modi
Resume   kushagra modiResume   kushagra modi
Resume kushagra modi
 
Creating New Ad Revenue
Creating New Ad RevenueCreating New Ad Revenue
Creating New Ad Revenue
 
International Expansion & Market Entry Germany: Initial Thoughts & Services
International Expansion & Market Entry Germany: Initial Thoughts & ServicesInternational Expansion & Market Entry Germany: Initial Thoughts & Services
International Expansion & Market Entry Germany: Initial Thoughts & Services
 
Sardinha planejamento e treinamento profissional go to market english
Sardinha  planejamento e  treinamento profissional go to market englishSardinha  planejamento e  treinamento profissional go to market english
Sardinha planejamento e treinamento profissional go to market english
 
Cuarto Trimestre
Cuarto TrimestreCuarto Trimestre
Cuarto Trimestre
 
LBO Valuation and Strategy
LBO Valuation and StrategyLBO Valuation and Strategy
LBO Valuation and Strategy
 
Vice President, Global Accounts, Connectivity
Vice President, Global Accounts, ConnectivityVice President, Global Accounts, Connectivity
Vice President, Global Accounts, Connectivity
 
Staircases to Growth
Staircases to GrowthStaircases to Growth
Staircases to Growth
 
Startup finance: valuation of tech companies
Startup finance: valuation of tech companiesStartup finance: valuation of tech companies
Startup finance: valuation of tech companies
 
Using Capabilities to Deliver Organisational Agility
Using Capabilities to Deliver Organisational AgilityUsing Capabilities to Deliver Organisational Agility
Using Capabilities to Deliver Organisational Agility
 
Vienna value investing meetup #2
Vienna value investing meetup #2Vienna value investing meetup #2
Vienna value investing meetup #2
 
Forging through The Sting •Overcoming entrepreneurial adversity as only a VET...
Forging through The Sting •Overcoming entrepreneurial adversity as only a VET...Forging through The Sting •Overcoming entrepreneurial adversity as only a VET...
Forging through The Sting •Overcoming entrepreneurial adversity as only a VET...
 

Similar to BEN Investability Gonzalo Trujillo

Portfolio Analysis
Portfolio AnalysisPortfolio Analysis
Portfolio Analysis
productcampnyc
 
Business Consulting and Investment Promotion in India
Business Consulting and Investment Promotion in IndiaBusiness Consulting and Investment Promotion in India
Business Consulting and Investment Promotion in India
Hungarian National Trading House / Magyar Nemzeti Kereskedőház
 
WHC Creds
WHC CredsWHC Creds
WHC Creds
Ian Merricks
 
Ii a - cooney issues and policies in entrepreneurship skills development
Ii a - cooney issues and policies in entrepreneurship skills developmentIi a - cooney issues and policies in entrepreneurship skills development
Ii a - cooney issues and policies in entrepreneurship skills development
OECD CFE
 
A Founder's Guide to M&A
A Founder's Guide to M&AA Founder's Guide to M&A
A Founder's Guide to M&A
Chip Hazard
 
Stratigies for SME's Growth
Stratigies for SME's GrowthStratigies for SME's Growth
Stratigies for SME's Growth
Upkar Singh
 
The Art of the Hand-Off
The Art of the Hand-OffThe Art of the Hand-Off
The Art of the Hand-Off
Act-On Software
 
SME Consulting - Business Planning
SME Consulting - Business PlanningSME Consulting - Business Planning
SME Consulting - Business Planning
SME Consulting
 
How To select A Sales Force That Can Sell
How To select A Sales Force That Can SellHow To select A Sales Force That Can Sell
How To select A Sales Force That Can Sell
Peter Gilbert
 
Minuteman Advisory Partners
Minuteman Advisory PartnersMinuteman Advisory Partners
Minuteman Advisory Partners
bhafer01
 
Selling & Sales Management in the future
Selling & Sales Management in the futureSelling & Sales Management in the future
Selling & Sales Management in the future
Vlerick Business School
 
Sales and Marketing Alignment: Enterprise B2B Case Study
Sales and Marketing Alignment: Enterprise B2B Case StudySales and Marketing Alignment: Enterprise B2B Case Study
Sales and Marketing Alignment: Enterprise B2B Case Study
Alex Shevelenko
 
How to select a sales team that can sell
How to select a sales team that can sell How to select a sales team that can sell
How to select a sales team that can sell
Contact Centre Management Group
 
Motives for Takeovers and Mergers
Motives for Takeovers and MergersMotives for Takeovers and Mergers
Motives for Takeovers and Mergers
tutor2u
 
BPO Call Center Contact Center Market Intros
BPO Call Center Contact Center Market IntrosBPO Call Center Contact Center Market Intros
BPO Call Center Contact Center Market Intros
Charles Bedard
 
BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...
BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...
BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...
Charles Bedard
 
Houlihan Smith & Company Global Healthcare Markets Group
Houlihan Smith & Company Global Healthcare Markets GroupHoulihan Smith & Company Global Healthcare Markets Group
Houlihan Smith & Company Global Healthcare Markets Group
rmcgaugh
 
Maximising the value of your business slides
Maximising the value of your business   slidesMaximising the value of your business   slides
Maximising the value of your business slides
JerryHopkins
 
Journey from an idea to business
Journey from an idea to businessJourney from an idea to business
Journey from an idea to business
Satish Kataria
 
Slides from PreSeed Academy #21 - Jesper Valentin (Speaker 2 of 3)
Slides from PreSeed Academy #21 - Jesper Valentin (Speaker 2 of 3)Slides from PreSeed Academy #21 - Jesper Valentin (Speaker 2 of 3)
Slides from PreSeed Academy #21 - Jesper Valentin (Speaker 2 of 3)
PreSeed Ventures
 

Similar to BEN Investability Gonzalo Trujillo (20)

Portfolio Analysis
Portfolio AnalysisPortfolio Analysis
Portfolio Analysis
 
Business Consulting and Investment Promotion in India
Business Consulting and Investment Promotion in IndiaBusiness Consulting and Investment Promotion in India
Business Consulting and Investment Promotion in India
 
WHC Creds
WHC CredsWHC Creds
WHC Creds
 
Ii a - cooney issues and policies in entrepreneurship skills development
Ii a - cooney issues and policies in entrepreneurship skills developmentIi a - cooney issues and policies in entrepreneurship skills development
Ii a - cooney issues and policies in entrepreneurship skills development
 
A Founder's Guide to M&A
A Founder's Guide to M&AA Founder's Guide to M&A
A Founder's Guide to M&A
 
Stratigies for SME's Growth
Stratigies for SME's GrowthStratigies for SME's Growth
Stratigies for SME's Growth
 
The Art of the Hand-Off
The Art of the Hand-OffThe Art of the Hand-Off
The Art of the Hand-Off
 
SME Consulting - Business Planning
SME Consulting - Business PlanningSME Consulting - Business Planning
SME Consulting - Business Planning
 
How To select A Sales Force That Can Sell
How To select A Sales Force That Can SellHow To select A Sales Force That Can Sell
How To select A Sales Force That Can Sell
 
Minuteman Advisory Partners
Minuteman Advisory PartnersMinuteman Advisory Partners
Minuteman Advisory Partners
 
Selling & Sales Management in the future
Selling & Sales Management in the futureSelling & Sales Management in the future
Selling & Sales Management in the future
 
Sales and Marketing Alignment: Enterprise B2B Case Study
Sales and Marketing Alignment: Enterprise B2B Case StudySales and Marketing Alignment: Enterprise B2B Case Study
Sales and Marketing Alignment: Enterprise B2B Case Study
 
How to select a sales team that can sell
How to select a sales team that can sell How to select a sales team that can sell
How to select a sales team that can sell
 
Motives for Takeovers and Mergers
Motives for Takeovers and MergersMotives for Takeovers and Mergers
Motives for Takeovers and Mergers
 
BPO Call Center Contact Center Market Intros
BPO Call Center Contact Center Market IntrosBPO Call Center Contact Center Market Intros
BPO Call Center Contact Center Market Intros
 
BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...
BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...
BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...
 
Houlihan Smith & Company Global Healthcare Markets Group
Houlihan Smith & Company Global Healthcare Markets GroupHoulihan Smith & Company Global Healthcare Markets Group
Houlihan Smith & Company Global Healthcare Markets Group
 
Maximising the value of your business slides
Maximising the value of your business   slidesMaximising the value of your business   slides
Maximising the value of your business slides
 
Journey from an idea to business
Journey from an idea to businessJourney from an idea to business
Journey from an idea to business
 
Slides from PreSeed Academy #21 - Jesper Valentin (Speaker 2 of 3)
Slides from PreSeed Academy #21 - Jesper Valentin (Speaker 2 of 3)Slides from PreSeed Academy #21 - Jesper Valentin (Speaker 2 of 3)
Slides from PreSeed Academy #21 - Jesper Valentin (Speaker 2 of 3)
 

More from Science City Bristol

VFB 2013 - Strategic Research and Horizon Scanning - Rolls Royce
VFB 2013 - Strategic Research and Horizon Scanning - Rolls RoyceVFB 2013 - Strategic Research and Horizon Scanning - Rolls Royce
VFB 2013 - Strategic Research and Horizon Scanning - Rolls Royce
Science City Bristol
 
VFB 2013 - Grants and Vouchers - An SMEs experience of Innovation Vouchers
VFB 2013 - Grants and Vouchers - An SMEs experience of Innovation VouchersVFB 2013 - Grants and Vouchers - An SMEs experience of Innovation Vouchers
VFB 2013 - Grants and Vouchers - An SMEs experience of Innovation Vouchers
Science City Bristol
 
VFB 2013 - Your route to an AIM listing - Introduction
VFB 2013 - Your route to an AIM listing - IntroductionVFB 2013 - Your route to an AIM listing - Introduction
VFB 2013 - Your route to an AIM listing - Introduction
Science City Bristol
 
VFB 2013 - HP Labs - Horizon Scanning - Technology Trends
VFB 2013 - HP Labs - Horizon Scanning - Technology TrendsVFB 2013 - HP Labs - Horizon Scanning - Technology Trends
VFB 2013 - HP Labs - Horizon Scanning - Technology Trends
Science City Bristol
 
VFB 2013 - Keynote - Renishaw - Is there a secret to continuous innovation?
VFB 2013 - Keynote - Renishaw - Is there a secret to continuous innovation?VFB 2013 - Keynote - Renishaw - Is there a secret to continuous innovation?
VFB 2013 - Keynote - Renishaw - Is there a secret to continuous innovation?
Science City Bristol
 
VFB 2013 - Growth Funding - Raising money for a technology startup
VFB 2013 - Growth Funding - Raising money for a technology startupVFB 2013 - Growth Funding - Raising money for a technology startup
VFB 2013 - Growth Funding - Raising money for a technology startup
Science City Bristol
 
VFB 2013 - Growth funding - How to attract private equity funding
VFB 2013 - Growth funding - How to attract private equity fundingVFB 2013 - Growth funding - How to attract private equity funding
VFB 2013 - Growth funding - How to attract private equity funding
Science City Bristol
 
VFB 2013 - Grants and vouchers - South West Innovation Vouchers
VFB 2013 - Grants and vouchers - South West Innovation VouchersVFB 2013 - Grants and vouchers - South West Innovation Vouchers
VFB 2013 - Grants and vouchers - South West Innovation Vouchers
Science City Bristol
 
VFB 2013 - Grants and Vouchers - Technology Strategy Board
VFB 2013 - Grants and Vouchers - Technology Strategy BoardVFB 2013 - Grants and Vouchers - Technology Strategy Board
VFB 2013 - Grants and Vouchers - Technology Strategy Board
Science City Bristol
 
VFB 2013 - Seed and startup funding - Lessons learner from the HAB housing cr...
VFB 2013 - Seed and startup funding - Lessons learner from the HAB housing cr...VFB 2013 - Seed and startup funding - Lessons learner from the HAB housing cr...
VFB 2013 - Seed and startup funding - Lessons learner from the HAB housing cr...
Science City Bristol
 
VFB 2013 - Partnering for Innovation - Stirling Dynamics
VFB 2013 - Partnering for Innovation - Stirling DynamicsVFB 2013 - Partnering for Innovation - Stirling Dynamics
VFB 2013 - Partnering for Innovation - Stirling Dynamics
Science City Bristol
 
VFB 2013 - Seed and startup funding - Business West and Virgin Startup
VFB 2013 - Seed and startup funding - Business West and Virgin StartupVFB 2013 - Seed and startup funding - Business West and Virgin Startup
VFB 2013 - Seed and startup funding - Business West and Virgin Startup
Science City Bristol
 
VFB 2013 - AIM Experience - Versarien
VFB 2013 - AIM Experience - VersarienVFB 2013 - AIM Experience - Versarien
VFB 2013 - AIM Experience - Versarien
Science City Bristol
 
VFB 2013 - Your route to an AIM listing - London Stock Exchange
VFB 2013 - Your route to an AIM listing - London Stock ExchangeVFB 2013 - Your route to an AIM listing - London Stock Exchange
VFB 2013 - Your route to an AIM listing - London Stock Exchange
Science City Bristol
 
SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy lit...
SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy lit...SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy lit...
SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy lit...
Science City Bristol
 
SCB Networking at the Watershed June 2013 - Exploiting Social Media - mubaloo
SCB Networking at the Watershed June 2013 - Exploiting Social Media - mubalooSCB Networking at the Watershed June 2013 - Exploiting Social Media - mubaloo
SCB Networking at the Watershed June 2013 - Exploiting Social Media - mubaloo
Science City Bristol
 
SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
SCB Networking at the Watershed March 2013 - Sizing the Market with Matt HatchSCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
Science City Bristol
 
SCB Networking at the Watershed March 2013 - Sizing the Market Greville Commins
SCB Networking at the Watershed March 2013 - Sizing the Market Greville ComminsSCB Networking at the Watershed March 2013 - Sizing the Market Greville Commins
SCB Networking at the Watershed March 2013 - Sizing the Market Greville Commins
Science City Bristol
 
BEN Autumn Workshop December 2012 - Hitting the Headlines
BEN Autumn Workshop December 2012 - Hitting the HeadlinesBEN Autumn Workshop December 2012 - Hitting the Headlines
BEN Autumn Workshop December 2012 - Hitting the Headlines
Science City Bristol
 
Vfb2012 funding your startup crowd cube darren westlake
Vfb2012 funding your startup crowd cube darren westlakeVfb2012 funding your startup crowd cube darren westlake
Vfb2012 funding your startup crowd cube darren westlake
Science City Bristol
 

More from Science City Bristol (20)

VFB 2013 - Strategic Research and Horizon Scanning - Rolls Royce
VFB 2013 - Strategic Research and Horizon Scanning - Rolls RoyceVFB 2013 - Strategic Research and Horizon Scanning - Rolls Royce
VFB 2013 - Strategic Research and Horizon Scanning - Rolls Royce
 
VFB 2013 - Grants and Vouchers - An SMEs experience of Innovation Vouchers
VFB 2013 - Grants and Vouchers - An SMEs experience of Innovation VouchersVFB 2013 - Grants and Vouchers - An SMEs experience of Innovation Vouchers
VFB 2013 - Grants and Vouchers - An SMEs experience of Innovation Vouchers
 
VFB 2013 - Your route to an AIM listing - Introduction
VFB 2013 - Your route to an AIM listing - IntroductionVFB 2013 - Your route to an AIM listing - Introduction
VFB 2013 - Your route to an AIM listing - Introduction
 
VFB 2013 - HP Labs - Horizon Scanning - Technology Trends
VFB 2013 - HP Labs - Horizon Scanning - Technology TrendsVFB 2013 - HP Labs - Horizon Scanning - Technology Trends
VFB 2013 - HP Labs - Horizon Scanning - Technology Trends
 
VFB 2013 - Keynote - Renishaw - Is there a secret to continuous innovation?
VFB 2013 - Keynote - Renishaw - Is there a secret to continuous innovation?VFB 2013 - Keynote - Renishaw - Is there a secret to continuous innovation?
VFB 2013 - Keynote - Renishaw - Is there a secret to continuous innovation?
 
VFB 2013 - Growth Funding - Raising money for a technology startup
VFB 2013 - Growth Funding - Raising money for a technology startupVFB 2013 - Growth Funding - Raising money for a technology startup
VFB 2013 - Growth Funding - Raising money for a technology startup
 
VFB 2013 - Growth funding - How to attract private equity funding
VFB 2013 - Growth funding - How to attract private equity fundingVFB 2013 - Growth funding - How to attract private equity funding
VFB 2013 - Growth funding - How to attract private equity funding
 
VFB 2013 - Grants and vouchers - South West Innovation Vouchers
VFB 2013 - Grants and vouchers - South West Innovation VouchersVFB 2013 - Grants and vouchers - South West Innovation Vouchers
VFB 2013 - Grants and vouchers - South West Innovation Vouchers
 
VFB 2013 - Grants and Vouchers - Technology Strategy Board
VFB 2013 - Grants and Vouchers - Technology Strategy BoardVFB 2013 - Grants and Vouchers - Technology Strategy Board
VFB 2013 - Grants and Vouchers - Technology Strategy Board
 
VFB 2013 - Seed and startup funding - Lessons learner from the HAB housing cr...
VFB 2013 - Seed and startup funding - Lessons learner from the HAB housing cr...VFB 2013 - Seed and startup funding - Lessons learner from the HAB housing cr...
VFB 2013 - Seed and startup funding - Lessons learner from the HAB housing cr...
 
VFB 2013 - Partnering for Innovation - Stirling Dynamics
VFB 2013 - Partnering for Innovation - Stirling DynamicsVFB 2013 - Partnering for Innovation - Stirling Dynamics
VFB 2013 - Partnering for Innovation - Stirling Dynamics
 
VFB 2013 - Seed and startup funding - Business West and Virgin Startup
VFB 2013 - Seed and startup funding - Business West and Virgin StartupVFB 2013 - Seed and startup funding - Business West and Virgin Startup
VFB 2013 - Seed and startup funding - Business West and Virgin Startup
 
VFB 2013 - AIM Experience - Versarien
VFB 2013 - AIM Experience - VersarienVFB 2013 - AIM Experience - Versarien
VFB 2013 - AIM Experience - Versarien
 
VFB 2013 - Your route to an AIM listing - London Stock Exchange
VFB 2013 - Your route to an AIM listing - London Stock ExchangeVFB 2013 - Your route to an AIM listing - London Stock Exchange
VFB 2013 - Your route to an AIM listing - London Stock Exchange
 
SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy lit...
SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy lit...SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy lit...
SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy lit...
 
SCB Networking at the Watershed June 2013 - Exploiting Social Media - mubaloo
SCB Networking at the Watershed June 2013 - Exploiting Social Media - mubalooSCB Networking at the Watershed June 2013 - Exploiting Social Media - mubaloo
SCB Networking at the Watershed June 2013 - Exploiting Social Media - mubaloo
 
SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
SCB Networking at the Watershed March 2013 - Sizing the Market with Matt HatchSCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
 
SCB Networking at the Watershed March 2013 - Sizing the Market Greville Commins
SCB Networking at the Watershed March 2013 - Sizing the Market Greville ComminsSCB Networking at the Watershed March 2013 - Sizing the Market Greville Commins
SCB Networking at the Watershed March 2013 - Sizing the Market Greville Commins
 
BEN Autumn Workshop December 2012 - Hitting the Headlines
BEN Autumn Workshop December 2012 - Hitting the HeadlinesBEN Autumn Workshop December 2012 - Hitting the Headlines
BEN Autumn Workshop December 2012 - Hitting the Headlines
 
Vfb2012 funding your startup crowd cube darren westlake
Vfb2012 funding your startup crowd cube darren westlakeVfb2012 funding your startup crowd cube darren westlake
Vfb2012 funding your startup crowd cube darren westlake
 

Recently uploaded

falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
Falcon Invoice Discounting
 
Discover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive GuidanceDiscover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive Guidance
36 Crypto
 
Fabular Frames and the Four Ratio Problem
Fabular Frames and the Four Ratio ProblemFabular Frames and the Four Ratio Problem
Fabular Frames and the Four Ratio Problem
Majid Iqbal
 
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...
Donc Test
 
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investmentsfalcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
Falcon Invoice Discounting
 
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
5spllj1l
 
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
Suomen Pankki
 
Who Is Abhay Bhutada, MD of Poonawalla Fincorp
Who Is Abhay Bhutada, MD of Poonawalla FincorpWho Is Abhay Bhutada, MD of Poonawalla Fincorp
Who Is Abhay Bhutada, MD of Poonawalla Fincorp
beulahfernandes8
 
Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsUsing Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trends
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
Ending stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across ScotlandEnding stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across Scotland
ResolutionFoundation
 
International Sustainability Standards Board
International Sustainability Standards BoardInternational Sustainability Standards Board
International Sustainability Standards Board
Kumar Ramaiah
 
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
AntoniaOwensDetwiler
 
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdfSeeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Ashis Kumar Dey
 
Economic Risk Factor Update: June 2024 [SlideShare]
Economic Risk Factor Update: June 2024 [SlideShare]Economic Risk Factor Update: June 2024 [SlideShare]
Economic Risk Factor Update: June 2024 [SlideShare]
Commonwealth
 
5 Tips for Creating Standard Financial Reports
5 Tips for Creating Standard Financial Reports5 Tips for Creating Standard Financial Reports
5 Tips for Creating Standard Financial Reports
EasyReports
 
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
5spllj1l
 
What's a worker’s market? Job quality and labour market tightness
What's a worker’s market? Job quality and labour market tightnessWhat's a worker’s market? Job quality and labour market tightness
What's a worker’s market? Job quality and labour market tightness
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFiTdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
nimaruinazawa258
 
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptxOAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
hiddenlevers
 
South Dakota State University degree offer diploma Transcript
South Dakota State University degree offer diploma TranscriptSouth Dakota State University degree offer diploma Transcript
South Dakota State University degree offer diploma Transcript
ynfqplhm
 

Recently uploaded (20)

falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
 
Discover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive GuidanceDiscover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive Guidance
 
Fabular Frames and the Four Ratio Problem
Fabular Frames and the Four Ratio ProblemFabular Frames and the Four Ratio Problem
Fabular Frames and the Four Ratio Problem
 
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...
 
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investmentsfalcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
 
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样
 
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
Governor Olli Rehn: Inflation down and recovery supported by interest rate cu...
 
Who Is Abhay Bhutada, MD of Poonawalla Fincorp
Who Is Abhay Bhutada, MD of Poonawalla FincorpWho Is Abhay Bhutada, MD of Poonawalla Fincorp
Who Is Abhay Bhutada, MD of Poonawalla Fincorp
 
Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsUsing Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trends
 
Ending stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across ScotlandEnding stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across Scotland
 
International Sustainability Standards Board
International Sustainability Standards BoardInternational Sustainability Standards Board
International Sustainability Standards Board
 
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
 
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdfSeeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
 
Economic Risk Factor Update: June 2024 [SlideShare]
Economic Risk Factor Update: June 2024 [SlideShare]Economic Risk Factor Update: June 2024 [SlideShare]
Economic Risk Factor Update: June 2024 [SlideShare]
 
5 Tips for Creating Standard Financial Reports
5 Tips for Creating Standard Financial Reports5 Tips for Creating Standard Financial Reports
5 Tips for Creating Standard Financial Reports
 
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
在线办理(TAMU毕业证书)美国德州农工大学毕业证PDF成绩单一模一样
 
What's a worker’s market? Job quality and labour market tightness
What's a worker’s market? Job quality and labour market tightnessWhat's a worker’s market? Job quality and labour market tightness
What's a worker’s market? Job quality and labour market tightness
 
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFiTdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
 
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptxOAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
OAT_RI_Ep20 WeighingTheRisks_May24_Trade Wars.pptx
 
South Dakota State University degree offer diploma Transcript
South Dakota State University degree offer diploma TranscriptSouth Dakota State University degree offer diploma Transcript
South Dakota State University degree offer diploma Transcript
 

BEN Investability Gonzalo Trujillo

  • 1. Angel Investment –Objectives/Strategy Gonzalo Trujillo Heron Capital gt@heroncapital.co.uk
  • 2. Introduction to Heron Capital Investment • Significant growth aspirations across type all sectors in the South West Size • £200k-£2million enterprise value Development • Entrepreneur driven stage • First round of external investment
  • 3. Angel Investment Why? Capital appreciation-Income-Capital preservation…. ….definitely not cheap finance…. How? Active vs Passive When? Work completed How much? Risk-Liquidity-Return Horizons-Own resources
  • 4. Strategy Investments that can demonstrate: • Skill Passion. • Experience • Qualifications Commerciality Skill • Relationships • Passion • Commitment • Adaptive • Commerciality • Focus on revenue • Conscious of costs • Risk weighted investment
  • 5. Investor Investment Passion. Passion. Commerciality Skill Commerciality Skill
  • 6. What we look for in the management •Ateam that can be complemented •Unique set of skills relative to competitors •Adaptive with ability to recognise skill gaps •Ambition to delivery growth • Understanding competitive environment • Recognition of uncertainty and perceived risk
  • 7. What we look for in a Business Our objective During the journey At investment • Product or service • Increase Turnover • Focus on organic with 4x growth differentiation • Profit growth to • Consider accretive • Ability to scale exceed turnover alliances • Significant or growth • Reinforcement of growing market • Over a 3-5 years business model • Investment in technology, sales, marketing and management
  • 8. The journey • Aspirations • Time frames • Due diligence- Advisors/gaps The deal • Agreements • Complementing each other- Contacts, skills, challenge • Building the team, maintaining competitiveness • Work to a plan but be flexible to adapt Driving value • Develop options • Choosing advisors • Type of exit Exit
  • 9. Summary •Angel investment can be a very rewarding experience (personal and financial) •Having a clear strategy is key to successful long term investment •Selecting the right company is just the start of the journey •Get involved and contribute to value creation!!
  • 10. Questions? •Gonzalo Trujillo •Heron Capital •e: gt@heroncapital.co.uk •m: 07801813100