This document outlines Heron Capital's angel investment objectives and strategy. It seeks investments of £200k-£2million in entrepreneur-driven, early stage companies across all sectors in the South West of significant growth potential. Heron looks for companies with differentiated products/services and scalability, led by management teams with complementary skills and commercial focus on revenue, costs, and risk-weighted returns. Heron aims to actively work with portfolio companies over 3-5 years to increase turnover 4x, profit growth exceeding turnover, and organic growth plus strategic alliances, preparing companies for a successful exit.