This document provides an overview of financial and marketing planning for entrepreneurs. It discusses gathering financial data by examining expenses, including start-up vs operating expenses. It also covers market analysis, identifying the target market and competitors. The marketing plan objectives are outlined as building on industry analysis to define a niche, identify customers and problems solved, and describe how customers will be reached through advertising. Finally, it notes that how creatively an entrepreneur advertises can determine business success. The summary focuses on key aspects of financial planning, market analysis, and outlining a marketing plan covered in the document.

1. Financial & Marketing
Planning for Entrepreneurs
Presented by :-
Shruti Vatrana

4. Entrepreneur

6. Entrepreneur’s
personal Financial
resources institutions
Financing
Options
Public Unusual Angel
offering resources investors

7. Financial Plan
• First, you need to gather some of
the financial data you'll need to
prepare these financial statements
for your business plan by
examining your expenses.
• Think of your business expenses as
broken into two categories:
Your start up expenses
Your operating expenses

8. • All the costs of getting your business up
and running go into the start up
expenses category.
• These expenses may include:
• Business registration fees
• Business licensing and permits
• Starting inventory
• Down payments on property
• Down payments on equipment

9. • Operating expenses are the costs of
keeping your business running.
• Think of these as the things you're
going to have to pay each month. Your
list of operating expenses may include:
• Salaries
• Rent
• Telecommunications utilities

10. • Raw materials storage
• Distribution
• Promotion
• Loan payments
• Office supplies
• Maintenance.

12. Market Analysis
• This is an examination of the primary target market
for your product or service, including geographic
location, demographics, your target market's needs
and how these needs are being met currently.
• The competitive analysis section can be the most
difficult section to compile when writing a business
plan. Before you can analyze your competitors, you
have to investigate them.

13. Entrepreneur

14. Marketing Plan Objectives
• Most important piece of your plan
• Build on industry and marketplace analysis – define your
niche
• Identify your customers
• Demonstrate how you will solve problems for customers
• Describe how you will reach customers – advertising .
• Convince reader that there is an eager market for your
product or service

15. Marketing Plan Outline
• Introduction
• Target Market
• Product/Service Strategy
• Pricing Strategy
• Distribution Strategy
• Advertising and Promotion
• Sales and Marketing Forecasts

16. How Creatively you Advertise …

19. FEW Successful
Entrepreneurs ……..