Ufi Presentation
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1. The document discusses the importance of getting exhibitors at trade shows and exhibitions to migrate upwards in their participation, from underachievers to followers to top exhibitors. 2. It outlines different types of training that can be provided to exhibitors to encourage this upward migration, such as technical briefings, dedicated training events, and mixed industry events. 3. The document recommends that training content should be adapted based on the exhibitor's needs and the specific event, and should focus on practical issues for first-time exhibitors and people-related issues for more experienced exhibitors.
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Future CMO Commercial offering & pricing H2 2017 & H1 2018
Digital strategy and engagement for business events
Digital strategy and engagement for business events
Export deals: 7 steps to international promotion for West Wales Export Assoc
Export deals: 7 steps to international promotion for West Wales Export Assoc
Striplin Presentation Successful International Trade Shows
Striplin Presentation Successful International Trade Shows
Going global: 7 steps to better international B2B marketing campaigns
Going global: 7 steps to better international B2B marketing campaigns
Ufi Presentation
- 3. Current situation: trade shows and general audience shows TOP EXHIBITORS FOLLOWERS - MASS UNDERACHIEVERS The importance of upward migration
- 17. What do exhibitors need to know? © 2007 Expo-id
- 18. What do exhibitors need to know? © 2007 Expo-id
- 19. What do exhibitors need to know? - Create easy to understand and easy to use formats for training content. - Visualize your message. - Use real life examples/ pictures. - Repeat your message through different channels before and after the show. - Measure the impact or create tools to do so.
- 20. The trouble with trainers - Emerging demand and emerging (adequate) offer. - Sales training vs. attitude training - Shows are changing, most trainers not. - New visitor-oriented approach - Training trainers: who & how
- 21. © 2007 Expo-id - All rights reserved