This document provides guidelines for students to develop a business presentation for a competition in Stockholm or Gdansk in 2014. It outlines the required format, including 12-15 PowerPoint slides, and content which must present a feasible business idea for a product or service. The presentation should convince the jury that the student group can develop, market, and profitably sell the concept with minimal outside help. It provides a detailed outline of the sections needed, including an executive summary, business profile, market analysis, marketing plan, finance plan with monthly projections, profit forecasts, and future outlook.

1. YEEF – Young European
Entrepreneurs of the Future
Barcelona, Oct. 2013

2. Format business presentation
for Stockholm / Gdansk 2014
• Powerpoint
• 12 – 15 slides
• With the necessary knowhow
• To present and explain the concept to
an expert jury

3. Content
• Present a business idea
– That is feasible with available means
– That can be sold to customers who are
reachable
– That can be produced/delivered at a reasonable
and arguable price
– That will produce a profit sufficient to support
continuous business

4. Details
• A product or a service
• Presented in such a way that the jury
can believe that
– This can be done by the respective student
group (with minimum outside help – and
that must be paid and calculated)
– This can be marketed and sold to a realistic
customer clientele in reach of these
students
– This will produce a sustainable profit

5. Part 1: Executive Summary
1. Company name (catchy name, logo,
corporate identity)
2. Concept: why has the world been waiting
for this product – unique selling
proposition USP

6. Business Profile
1. Legal form
2. Team and team roles
3. Location
4. Value chain

7. Market and competitors
1. Market analysis
2. Characteristics of market branch
3. Target customers
4. Competitor analysis

8. Marketing and Public Relations
1. Price calculation
2. Distribution
3. Advertising concept

9. Finance plan
• Expected Turnover in year 1, and
the next 5 years
• Expected break-even point
• Expected costs (fixed and variable)
• Financial needs in founding phase
• Loan

10. Finance plan
Month 1 Month 2 … Month 12
1. Startup Capital
2. Revenue
turnover
loans
private investment
other
TOTAL revenue
3. Expenditure
Investment
Materials
Running costs
Taxes and fees
Interest + repayment on loans
Other expenditures
TOTAL expenditures

11. Profit and loss statement
• Turnover
– Minus production cost
– Minus cost of capital
– Minus wages
– Minus marketing cost
• = EBIT
Over a period
of 3 – 5 years

12. Profit graphics
2,000,000
1,500,000
1,000,000
500,000
0
-500,000
-1,000,000
-1,500,000
best case
realistic case
worst case

13. Turnover : cost graphics
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2013 2014 2015 2016 2017 2018 2019 2020
Turnover
Costs

14. Future outlook
• Positive and negative developments
• Product development
• Diversification, expansion
• Strategies