The document outlines a 12-step iterative approach for writing a business plan. It discusses developing a business idea into a coherent process to achieve results and profit. The plan should include elements like an executive summary, company overview, industry and market analysis, marketing, operations, management, financials, and appendices with 5-year projections.

1. business intelligence
and market strategies
at your finger tips
Writing a Business Plan
an interactive approach in
12 steps

2. Hard, long work
Frustrating
• Puzzle pieces keep changing shape
• Synthesis vs. Analysis Creative
Ultimately, very rewarding
• Put your education together
• Excellent resume item
• Satisfying
Writing a Business Plan
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3. Ideas vs. Opportunities
Writing a Business Plan
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4. Ideas vs. Opportunities
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–
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–
Attractive
Durable
Timely
Adds value
Scale and scope
Market Size
What makes a good opportunity?
Opportunities
Time
Writing a Business Plan
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5. A great business idea! ($$)
?
Moving an a great idea into business,
and business into profits, requires a
coherent process to obtain results
Writing a Business Plan
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6. Consider…
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•
•
•
•
•
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Technical feasibility
Market acceptance
Competition
Resources required
Experience of management team
Market growth
etcetera
Writing a Business Plan
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7. Ideas by itself do not sale
opportunities
Your ideas…
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•
•
•
•
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•
Writing a Business Plan
Research
Investigate
Analysis
Benchmarking
Business intelligence
Planning
Project
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8. How to write a plan?
Linear Model
Mktg
Ops
Iterative Model
Develop
Append
Done?
Development
Business Plan
Operations
Marketing
Financials
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9. Elements of a Successful
Business Plan
Executive Summary
Company Overview
Industry and Marketplace Analysis
Marketing Plan
Operations Plan
Management
Financial Summary
Offering
Financial Overview
Appendices
5-yr P&L
5-yr Balance Sheet
5-yr Cash Flow1-yr monthly CF
Other support docs
Writing a Business Plan
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10. Iterative Approach
Twelve Steps
1.
2.
3.
4.
5.
6.
Assess Concept
Industry Analysis
Marketing Plan
Operations Plan
Development Plan
Build Strategy
7.
8.
9.
10.
11.
12.
Writing a Business Plan
Revenues & Expenses
Financials
Funding
Valuation and Offer
Publish your Plan
Present your Plan
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11. Writing a Business Plan
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