In this presentation will talk about how one of the world's leading Financial Institutions, leveraged WebSphere DataPower to provide a set of centralized consumer profile management services. This central service would be leveraged by internal and external applications, and would align with enterprise marketing capabilities. The solution included a complex security model which included the following products: Tivoli Directory Server, Tivoli Access Manager and Tivoli Federated Identity Manager. We will describe how to build complex orchestrations in WebSphere DataPower, and also go through some of the performance tuning options we implemented to achieve a high degree of efficiency.