The document discusses Broadcast Music Inc.'s transformation towards continuous delivery using Urbancode Deploy in response to the fast-paced digital music market. It outlines the challenges faced, key project elements, and the incremental changes made over four years to enhance innovation and release management. The results include improved deployment processes, reduced complexity, and increased efficiency in delivering new functions.

1. CONNECT WITH US:
Broadcast Music Inc.
Release Rockstars:
Program-Wide DevOps
Success with UrbanCode
Deploy
Greg Hodgkinson
Jim Harvey
Public | Copyright © 2014 Prolifics
Session 1770

2. CONNECT WITH US:
March 17, 2015
Public | Copyright © 2014 Prolifics 2
Happy Taylor Swift

3. CONNECT WITH US:
Agenda
 Introductions
 Challenge: Vibrant Music Market = High Pace of Change
 Success: Program-Wide Continuous Delivery with UCD
 Key Project Elements
 Lessons Learned
 What’s Next
March 17, 2015
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4. CONNECT WITH US:
Broadcast Music Inc. at a Glance
• Broadcast Music, Inc. - 1939
• Performing Rights Organization
(PRO)
• Pay public performance royalties
• Operate on a non-profit-making basis
• 7 locations: Nashville, New York, Los
Angeles,
• Atlanta, Miami, Puerto Rico, London
• 600 employees
• 7.5 million works
• Over 500,000 songwriters and
composers
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5. CONNECT WITH US:
The Performers
March 17, 2015
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Israel Kamakawiwoʻole
Louis Armstrong
Judy Garland

6. CONNECT WITH US:
The Writers
March 17, 2015
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“What a wonderful world”
George David Weiss Bob Thiele
“Somewhere over the rainbow”
1939
1967

7. CONNECT WITH US:
2015: The Digital Music Ecosystem
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Over 500 digital music services worldwide offer
consumers the opportunity to legally access up to
26 million songs
Staying relevant and competitive requires a
substantial amount of IT innovation

8. CONNECT WITH US:
Speaker Introduction
JIM HARVEY
Senior Director of Quality Assurance and Release Management
Broadcast Music Inc.
Jim Harvey is the Senior Director of Quality Assurance and Release
Management for Broadcast Music Inc. (BMI).
He has over 15 years’ experience in Software Development. Jim is
currently evolving the Software Development Life Cycle
at BMI as it relates to Requirements Management, Software Testing
and Change Control management.
GREG HODGKINSON
Director of Lifecycle Tools and Methodology
Prolifics
Greg has 18 years of experience in assisting customers achieve
success by optimizing their teams. Optimizations include adopting
agile practices , DevOps tools and practices, and SOA techniques.
He is very much a practitioner with responsibility for successful
delivery at a number of leading companies. He presents on DevOps
and agile SOA approaches at major IBM events, has co-authored a
Redbook on SOA solutions, and contributes to DeveloperWorks.
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9. CONNECT WITH US:
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5-Years Compound
Annual Growth Rate
19%
Employees
Worldwide
1,500
Global Presence
United States, United Kingdom, Germany, India
20+Technology
Accelerators
550+Technical
Certifications
Over 10 Technology and Solutions
Awards since 2009 including
Business Agility, Customer
Integration and Digital
Experience, the first ever Beacon
Laureate for Business Agility
Over 160 global customers
are currently Fortune
1000 companies
Best-in-class architects and
specialty experts:
BPM, Integration, Digital
Experience, Security, Testing,
Business Analytics and Enterprise
Content Management
End-to-End Project Expertise
Rate of Repeat Engagements*
91%
Prolifics at a Glance
Years in
Business
35+
Offices
14
Awards
Technology Expertise
Fortune 1000
*based on % revenue Source – December 2013 internal revenue metrics

10. CONNECT WITH US:
Challenge and Success
March 17, 2015
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11. CONNECT WITH US:
Challenge: Achieving and Keeping
High Pace of Innovation
>Vibrant
music
marketplace
IT
Innovation
>
>
Software
development
Build and
deployment
 Need to innovate at speed
results in increasing pressure
on release management
teams to deploy new
functions sooner and more
often
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12. CONNECT WITH US:
Success: BMI Transformation
Over the last 4 years, the program has fundamentally changed
BMI’s ability to innovate!
Three pillars:
New Approaches New Runtime Platforms New Development Tools
Agile
BPM
SOA
DevOps
IBM BPM
IBM WebSphere Portal
IBM ODM
WebSphere DataPower
IBM Integration Bus
WebSphere ESB
IBM CastIron
IBM DataStage
Oracle
IBM WSRR
Focal Point
DOORS NG
Rational Software Arch.
Rational Team Concert
Rational Quality Mgr.
IBM UrbanCode Deploy
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13. CONNECT WITH US:
Incremental Waves of Change
 Wave 1: Tooling Tsunami
 October 2011 – May 2012
 Rolled out agile approach through Agility@Scale engagement
 Established new IBM CLM tool stack: RRC, RTC, RQM and also RSA
 Wave 2: Stand Up and Ride
 May 2012 – June 2013
 Added integrated BPM BlueworksLive, Focal Point and RRC workflow
 DevOps added testing and registry publishing
 Wave 3: Big Wave Surfing
 July 2013– September 2014
 Scaled and structured teams
 Added BPM, ODM, Oracle DB, DataStage to automation
 Wave 4: Wave of the Future
 October 2014- Now
 Further maturing DevOps approach by adding UrbanCode Deploy
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14. CONNECT WITH US:
Perfection … Or Is it?
• Entire stack
• 100% reuse of scripts –
“script as a service”
• Push-button
deployments to all
environments!
• Small, super efficient
release management
team
 Before Wave 4 (UrbanCode Deploy)…
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15. CONNECT WITH US:
We Can Do Better!
 A button for every component deploy – too many
buttons!
March 17, 2015
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16. CONNECT WITH US:
We Can Do Better
 What is status of my app?! – we only see
components!
 (pages and pages of them)
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17. CONNECT WITH US:
We Can Do Better!
 Adding additional steps requires getting “down and
dirty” with ant scripts.
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18. CONNECT WITH US:
Key Project Elements
March 17, 2015
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19. CONNECT WITH US:
UrbanCode Deploy
 A quick introduction…
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20. CONNECT WITH US:
Extensible Platform - Plugins
 UCD’s extensibility was important for BMI
Over 150 plugins – in over 50 categories
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21. CONNECT WITH US:
Port Existing Automation Logic
 From: All in Jazz Build Engine
Build step
Jazz Build Engine
Deploy step
Jazz Source Code Management
Jazz Source Code Management
March 17, 2015
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22. CONNECT WITH US:
Port Existing Automation Logic
 To: Build in JBE, deploy in UCD
Build step
Jazz Build Engine
Deploy
step
Jazz Source Code Management
UrbanCode Deploy
Inventory
March 17, 2015
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23. CONNECT WITH US:
Example Plugin Dissected
 A peek inside…
UCD Plugin
Ant Script
Assemble Step Deploy Step
Reusable Code
UCD
Templates
Helper Scripts (call APIs)
UCD
Plugin
Files
Plugin
XML
Steps
Component
Template
Component
Process
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24. CONNECT WITH US:
Deployment Processes - Component
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25. CONNECT WITH US:
Deployment Processes - Component
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25

26. CONNECT WITH US:
Deployment Processes - Application
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26

27. CONNECT WITH US:
Deployment Pipeline
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27

28. CONNECT WITH US:
Seamless Switchover
 Step 1: Install
wrapped plugin to
UCD server
 Step 2: Install UCD
Agent on Existing
JBE host Step 3: Configure
UCD apps,
components and
resources
 Step 4: Change
existing build def to
deliver to UCD
 Step 5: Run new
UCD deploy
processes to deploy
application
Deploy
action(s)
server
JBE
Target Platform APIs
UrbanCode Deploy Agent +
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29. CONNECT WITH US:
Shoeing the Cobblers Children
Plugins also change!
 Especially while they are under
development.
 And what about maintenance?
RTC plugin for deploying UCD plugins
 Pulls plugin source from source
control
 Assembles it up (zips)
 Deploys to your choice of UCD
server(s)
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30. CONNECT WITH US:
Continuous Delivery Across Program
Deploy: Portlet Apps, Portal Themes, Portal Config,
Deploy: Process Apps (Offline Package)
Deploy: Rule Apps
Deploy: Domain Config, Files
Deploy: Service Modules
Deploy: Broker Archives
Deploy: All Schema Objects, Data
Deploy: Jobs
Deploy: Service Artifacts, Metadata
Test: Service Tests
March 17, 2015
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App1
App2
App3

31. CONNECT WITH US:
Lessons Learnt
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32. CONNECT WITH US:
Increased Level of Codification
Less stoppages due to
resource unavailable
Increased speed of
orchestrated actions
Reduced risk of error
Increased predictability
Increased
understanding of
process (it has been
written down)
Better to improve
processes
March 17, 2015
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Deploy Step
Component Deploy
Process
Application Deploy
Process
Release Process
Antor
other
UrbanCode
Deploy
UrbanCode
Release
Increasedcodification

33. CONNECT WITH US:
Deploy Apps Not Components
Concrete definition of
app contents
“Never leave a
component behind!”
Easier to understand
current version status
of app
Easier to troubleshoot
issues that affect app
release
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34. CONNECT WITH US:
One-Click App Deployment
Totally removes complexity
from app deployments
Handles delta app deploys
(upgrade of single
components) – reduces
unnecessary redeploys
Substantially quicker to
deploy an app snapshot
Bake-in test execution for
deploy verification
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Instead of this…
We have this…
Deploy
App

35. CONNECT WITH US:
Easier to Maintain
Creating new processes
is simple
Less time consuming to
add “new features” to a
process
Processes are easier to
understand
Maintaining variants is
possible
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Instead of this…
We have this…

36. CONNECT WITH US:
Reuse of Property Values
Quicker to set up new
components
Easier to find correct
values
Much, much, much
easier to maintain
values
Less likely to introduce
errors
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Instead of this…
We have this…
Prop Value
Comp A
Host XYZ
User Me
Prop Value
Comp B
Host XYZ
User Me
Prop Value
Comp C
Host XYZ
User Me
Prop Value
Comp A
Prop Value
Comp B
Prop Value
Comp C
Prop Value
Host XYZ
User Me

37. CONNECT WITH US:
Benefits of Wrapping
 This allows…
Maximizes existing
investment
Not maintaining two
copies
Seamless porting of apps
Tight coupling between
build and deploy
Deploy
action(s)
UCD plugin
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38. CONNECT WITH US:
Key Takeaways
 Since using UrbanCode Deploy…
 Easier to onboard apps
 Less failed deploys
 Easier to “see the app” in the release
pipeline
 Quicker deploys
 Less complexity
 Net: Better at keeping up with
change, better at delivering IT
innovation
 Net Net: Happy Taylor!
March 17, 2015
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39. CONNECT WITH US:
What Next?
March 17, 2015
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40. CONNECT WITH US:
What’s Next – For Us?
 Continue roll-out of
UrbanCode Deploy across the
entire EA stack (we are 50%
there)
 Look at the advantages of
UrbanCode Release
 Visibility of all aspects of release
 Orchestration release across
multiple apps
 Involves all release stakeholders
March 17, 2015
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41. CONNECT WITH US:
What’s Next – For You?
 Interested to try out UrbanCode Deploy?
 Download and install the no-charge trial.
 http://www-03.ibm.com/software/products/en/ucdep
 Writing your own plugins?
 Email Greg if you’d like a copy of his automated UCD plugin assemble and
deploy script for Rational Team Concert – greg.hodgkinson@prolifics.com
 Interested in off-the-shelf plugins for IBM platforms?
 Email Greg for a demo of any of the Prolifics Build Conductor plugins – all
Ready for Rational validated! – greg.hodgkinson@prolifics.com
 Keen to hear more about Broadcast Music Inc.’s successes?
 These two guys would love to talk more!
March 17, 2015
Public | Copyright © 2014 Prolifics 41

42. CONNECT WITH US:
Monday HowBroadcastMusic,Inc.Devisedand
EnabledEnterpriseArchitecturefrom
CorporateStrategy
12:15 PM - 1:15 PM
Integrating Salesforce.com and Oracle
ERP Using IBM WebSphere Cast Iron
2:00 PM - 3:00 PM
Business Process & Decision Management
3:30 PM - 4:30 PM
Recommended Design Considerations for
Enterprise Monitoring using SCAPM and
Netcool OMNIbus
5:00 PM - 6:00 PM
Tuesday Smarter Integration Using the IBM SOA
Foundation Stack: Best Practices and
Lessons Learned
8:00 AM - 9:00 AM
Best Practices for Monitoring Your Cloud
Environment and Applications
9:30 AM - 10:30 AM
Delivering Enterprise Applications: Faster.
Cheaper. Better
11:00 AM – 11:50 AM
Applicability of IBM SOA Approach In
Manual Processes Automation
11:30 AM-11:50 AM
Leveraging Governance in the IBM
WebSphere Service Registry and
Repository for IIB and DataPower
12:30 PM - 1:30 PM
Broadcast Music Inc. Release Rockstars:
Program-Wide DevOps Success with
UrbanCode Deploy
3:30 PM - 4:30 PM
Empowering SmartCloud APM -
Predictive Insights and Analysis: A Use
Case Scenario
5:30 PM - 6:30 PM
Wednesday Architecting and Tuning IIB/eXtreme
Scale for Maximum Performance and
Reliability, Featuring TBC
8:00 AM - 9:00 AM
MasterCard's Modeling and Governance
of Decisions and Processesfor Improved
Fraud
11:00 AM - 12:00 PM
How BMI is Revolutionizing the Music
Business Using IBM’s BPM and Integration
Technology
2:00 PM - 3:00 PM
Integrating IBM Pure Application Systems
and IBM Urbancode Deploy: A GE Capital
Case Study
2 :00 PM – 3:00 PM
Thursday Aetna’s Vision for a Healthier World:
Smarter Architecture and a Scalable
Integration Bus
9:00 AM - 10:00 AM
From Print to Cloud & Beyond with IBM
Integration Bus at Chemical Abstracts
Service
9:00 AM – 10:00 AM
Using the Power of IBM Tivoli Common
Reporting to Make Smart Decisions: The
Untold Story
2:30 PM - 3:30 PM
42
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Public | Copyright © 2014 Prolifics 43

44. CONNECT WITH US:
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• Network with top technologists from Prolifics, IBM,
and your peers from the world’s top organizations
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45. CONNECT WITH US:
Visit these useful links on the Prolifics Web site:
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