Business driven IT design

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Business driven IT design

  1. 1. Last Updated: April 2014 Business Driven IT Design VP Platform Evangelism Chris Haddad 11 June 2014
  2. 2. * What is your design approach?
  3. 3. * IT Driven Focus Infrastructure Topology •Network zones •VM and Container instances •Active-Passive , Active-Active configuration Infrastructure Capabilities •Identity management •Content Transformation •Legacy Connectors
  4. 4. * IT Driven Goals Quality of Service •Acceptable System Response Time •99.999…. uptime •No major security breach Efficiency •Infrastructure utilization rate / Infrastructure Spend •Business Value / Project Spend
  5. 5. * Business Driven Focus Customer-centric •Increase number of new customers per quarter •Increase customer retention ratio and lower churn •Expand customer spend Product-centric •Enter a new market •Bring a new product to market
  6. 6. * Business Driven Goals Customer-centric •Increase number of customers •Expand customer lifetime value and ticket price •Faster service call resolution Product-centric •Revenue per product •Number of distinct markets •Lower product defect rate
  7. 7. * Business Success Driver Improve Customer Experience User Experience Survey Report 74 per cent of businesses believe user experience is key for improving sales and conversions. Source: http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-customer-experiences/ http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation- customer-experiences/
  8. 8. * Why Focus on Customer Experience? Source: http://experiencematters.wordpress.com/2009/06/25/customer-experience-boosts-revenue/
  9. 9. * What are Customer Experience Touch Points? Source: http://blogs.amdocs.com/managedservices/2011/01/20/are-service-providers-doing-everything-possible- to-improve-customer-experience-part-1/
  10. 10. * To Define Customer Experience Think Outside In
  11. 11. ** Extend Business Reach with IoT and API Source: http://www.switchscribe.com/is-the-current-internet-ready-to-become-the-internet-of-things/ Expand Engagement and Insight Throughout the Experience Lifecycle
  12. 12. * Source: http://wso2.com/whitepapers/a-reference- architecture-for-the-internet-of-things/
  13. 13. * APIs Connect Everything
  14. 14. * 14 Business Focused API Design
  15. 15. * A Typical Customer Experience
  16. 16. * Start with Business Architecture Business Architecture Solution Architecture • Level 0 • Level 1 Application Architecture • Integration • Data models • APIs Runtime Architecture • Capacity Planning • Deployment • Security
  17. 17. * Visualize Customer Experience
  18. 18. * Business Service First Approach
  19. 19. * Business Driven Integration, Re-Use, and Visibility •Define Integration Points •Cloud Services •Business Services •Correlate endpoints with standard business model •Track Business Events
  20. 20. * Incorporate Cloud Business Services Source: http://asanka-tech-blog.blogspot.com/2013/12/working-with-esb-connectors-using-wso2.html
  21. 21. * Connect Business Services to Customer Experience Channels
  22. 22. * Collect and analyze business activity and events
  23. 23. * Incorporate Business IT Design •Standardize Application Assets •Correlate assets with model •Integrate Federated Identity Model •Track subscription and usage
  24. 24. * Build a Master Data Business Model
  25. 25. ** Embrace Stores, Subscriptions, and Identity Models IdP (WSO2 Identity Server) (WSO2 Business Activity Monitor)
  26. 26. * Business Service Platform Layered Architecture Integration Layer - 1 Datamodel Integration Layer - 2 Services Platform Datamodel Data Layer Business Services
  27. 27. * Enterprise Architecture
  28. 28. * Measure IT Design Improvements
  29. 29. * Accelerate interactions inside and outside the organization Reduce interaction friction and cost Increase engagement and enhance productivity Sense business activity and automatically adapt Turbocharge Business Success Become a More Connected Business http://wso2.com/landing/enabling-the-connected-
  30. 30. * Connected Business Architecture
  31. 31. * Business Design Dimensions •Establish goals and business value metrics •Define user experience and workflow •Investigate integration points and re-use •Warrant services levels and scale
  32. 32. * What differentiates WSO2? o The WSO2 Platform and Services delivers the fastest project delivery o ¼ the time and ¼ the cost of IBM/Oracle o Pilots completed in days not weeks o The WSO2 component architecture built from a single consistent codebase provides unparalleled performance and deployment flexibility o Our Open Culture, Open Engagement Model, and Open Support Model create long-lasting partnerships with our customers
  33. 33. * WSO2 The Open Platform for Connected Business Driven IT Internal Integration API Management Federated Security Enterprise App Store and Social Ecosystem Big Data
  34. 34. * How we support your business Support engineers are the product engineering experts (rotate across roles) Hands-on experts guide every project and product (as opposed to pointy hair managers) Iterative and customer driven development roadmap prioritizes agile milestones and rapid releases
  35. 35. * Amazing Enterprise Organization Adoption
  36. 36. * Recommended Reading The Path to Responsive IT Connected Business Architecture Cloud Connectors Internet of Things Reference Architecture
  37. 37. *3 About the Presenter •Chris Haddad • VP Platform Evangelism • F500/G2000 Advisor, Cloudy DevOps for Dev guy •Learn more about me • Follow me @cobiacomm on Twitter • Blog: http://blog.cobia.net/cobiacomm • Profle: http://www.linkedin.com/in/cobiacomm/ • On Google+ too

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