The document outlines a five-step approach to effective cross-platform content marketing, emphasizing the creation of original ideas and their expansion into various formats. It suggests promoting content on social media and transforming it into different formats to maximize reach. The strategy includes a repeatable cycle of content creation and sharing to build a growing library of usable content.

1. Create, Promote, Repeat:
5 Steps To Cross-Platform
Content Marketing
January 2014
www.rallyverse.com
@rallyverse

2. Every great content
marketing program starts
with your owned, original
content.
(You probably knew this
already.)

3. The tricky part is, of course,
creating that owned, original
content…
…and scaling it across multiple
platforms.
…especially when you don’t have
a big budget or team.

4. We can help.
We’re a small company, but we’ve got
a formula for consistently creating
and scaling content.
And serving it up for your community
and customers to consume again and
again.
Here’s how.

5. What Do You Want
To Talk About?

6. Your content marketing
strategy starts with you:
What do you want to talk
about?
What do you believe?

7. But remember, not all ideas are
created equal.
Agreeing with people is boring.
Opinions that are new, that
disagree with conventional
wisdom, or that are willing to be
bold (predictions, trends).

8. Make a list of all the things you
think about things.
Write down as many things as
you can (don’t worry, you can
always add or remove things
from it).

9. For Example, Some Things That
Have Been On Our List:
“The Future Of Content Marketing is
Short And Snackable”
“Even Small Companies Can Look
Good On Social Media With a Little
Effort”
“Why Content is the New Ad”
“Curation Increases The Surface Area
Of Your Brand”

10. Create:
Pick An Idea And Expand
On It

11. We’re not going to lie to you: this
is the hard part.
You’re going to need to take your
idea from a sentence to a fully
articulated point of view.
And give it a home that you can
point your fans to again and
again.

12. It could take a lot of different
formats, but you’ll need to give
yourself space to fully articulate
your idea:
A Blog Post
A Slideshow
An Infographic

13. Use a simple structure to make it
easy on yourself (and your readers).
Lists and bulletpoints are your
friend; easy to write and easy to
read.
Don’t overthink it: clearly stated
ideas with great examples and
images are your goal.

14. We like to start with a blog post.

15. Promote!
Get Thee To Social Media

16. Once your post/ slideshow/
infographic is live, it’s time to
start telling the world about it.
That means Tweeting, posting to
Facebook, posting to LinkedIn,
posting to Google Plus.
And encouraging your
colleagues to do the same.

17. And, of course, don’t be shy
about sharing the same content
more than once with different
messages and headlines
attached.
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18. Don’t be shy on social!

19. Go Cross-Platform

20. Once you’ve locked down
one format and promoted it,
it’s time to transform your
content into other formats.
That is, make your blog post
a SlideShow.

21. If you’ve followed our advice
and built your post as a list or
set of bullets, making the
transformation should be
easy.

22. Voila! Your blog post is a
slideshow.

23. Repeat, Repeat, Repeat!

24. Everything you did the first
time around? Do it again. And
then some.
Take it to social media and tell
your team to do the same.

25. Like this and this and this:

26. The best part about repeating is
that you don’t have to stop now.
The content you’ve created is
now part of your library.
And you can resurface that
content and share it again and
again whenever it’s relevant.

27. If you play it right, your weekly
investment in original content
will yield compound interest.
Every week you add to your
library, and every week your
set of available resources (and
opportunities to share)
increases.

28. How will you keep track of all the
original content that you’ve
created?
And determine when it’s good to
share content from your
archives?
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29. Don’t worry:
Rallyverse can help .

30. Thank You
info@rallyverse.com
@rallyverse