As a startup, you're going to be worried about a lot of things. Your product. Your customers. Your funding. So you can be forgiven if you forget to update your social presence a few times each day. Still, your social presence matters -- a lot. And we've got some easy tips for startups and small companies to get a lot done in the social and content marketing (without spending too much time or money).

1. Five Ways Startups Can Stay
Lean (And Mean) In Social
Media
October 2013
www.rallyverse.com
@rallyverse

2. If you’re starting a
company, you’ve got a lot on
your mind.
Funding.
Customers.
Product.

3. Rallyverse Confidential — Do Not
Distribute
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So you can be forgiven if
you maybe forget to update
your Twitter account.
(It happens.)

4. Still, your social and content
marketing matters. A lot.
Especially for a small
company or startup.
We’ve got 5 tips for startups
to look great on social
media.

5. Make It Routine

6. There are plenty of startups
that post five times a week to
Twitter and once a week on
Facebook (essentially,
whenever they have “news”).
Don’t be one of those.

7. Tip: block 15 minutes on
your calendar every day
for social media
maintenance, say, 9:30-
9:45, and make it part of
your daily routine.

8. Force Multiply

9. Your page probably has
fewer followers than you do.
And certainly fewer
followers than your team
has combined across
platforms.

10. Tip: cross-pollenate your
personal and work accounts
and enlist the rest of your
team to do the same.

11. Create Your Own Content

12. You may not have time to
blog every day or build
infographics, but there are
easy ways for you to create
your own content. Start with
the phone on your camera.

13. Tip: take lots of photos! Of your
office, your product, what you
ate for lunch, a walk around
the neighborhood. It’s an easy
way to show some personality
and build out your content
assets.

14. Don’t Be Afraid of Third-
Party Content

15. We know you didn’t write
it, but sharing third-party
content that’s relevant to your
industry or brand helps you to
tell a broader story about who
you are and what you believe.

16. Tip: make sure you mix in a
healthy percentage (up to 75
percent) of third-party
content, especially on networks
like Twitter and LinkedIn.

17. Use Shortcuts Where
Available

18. We get it, you’re busy. If you
can find a shortcut (or
shortcuts), then by all means
you should take it. For a small
company, that means finding
the tools or processes to
make you more productive.

19. Tip: research a set of curation and
publishing tools that will help you
get more done in less time (ideally
those 15 minutes you block on
your calendar each morning).

20. And, if we might humbly
suggest it,
Rallyverse can help .

21. Thank You
info@rallyverse.com
@rallyverse