Media convergence signals the union of various electronic media platforms into an interactive multi-platform. Convergence allows media outlets to share resources and content across television, radio, and internet platforms. This increases visibility for each media organization and the credibility of their content. It also enables cross-promotion opportunities between platforms to extend brands and audiences. Revenue from a converged multi-platform comes from advertising, interactive content and transactions, as well as sponsorship and branding opportunities.
Infiniteloop.tv is the only tool available to collaboratively develop ideas initiated on the net into concepts and final events. Start challenging your top movie star o start a challenge yourself
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Infiniteloop.tv is the only tool available to collaboratively develop ideas initiated on the net into concepts and final events. Start challenging your top movie star o start a challenge yourself
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...Romain Fonnier
L’IAB Europe a publié un guide de 6 pages qui présente des recommandations sur la mesure d’audience en ligne ainsi que sur les indicateurs et KPIs d’efficacité publicitaire. Ce guide a été élaboré après une enquête auprès de 700 décideurs marketing en Europe qui a établi les différents besoins. Parmi les différentes recommandations, figure le fait que les mesures d’audience utilisent des données établies telles que le GRP, la couverture et la répétition. Les audiences devraient être détaillées par écran (PC, tablettes, smartphone, etc…). Des données liées à la marque telles que les intentions d’achat devraient être intégrées. Les données de visibilité réelles doivent être prises en compte.
Les principaux objectifs de ce guide sont de promouvoir le développement d’une mesure d’audience et d’indicateurs standardisés applicables à tous les principaux médias, et d’encourager une collaboration plus étroite entre les différentes initiatives de mesures d’audience et d’efficacité publicitaire mises en place sur chaque marché européen.
Dans le même temps, un «Measurement Organisations Forum» (MOF) est lancé afin de permettre aux sociétés impliquées dans la mesure d’audience Internet et TV de collaborer sur ce guide, tout en échangeant sur leurs best pratices.
Ce guide a été produit par le Brand Advertising Committee de l’IAB Europe, et est basé sur les résultats de son enquête «IAB Europe Metrics and KPIs» ainsi que sur les contributions des organismes de mesure d’audience européens, dont Médiamétrie en France.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
adform: Global Brand Sees 20% Increase In Mobile CTR When Synchronized With T...IAB Europe
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross device campaign that synchronizes with national and regional TV advertising
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...Romain Fonnier
L’IAB Europe a publié un guide de 6 pages qui présente des recommandations sur la mesure d’audience en ligne ainsi que sur les indicateurs et KPIs d’efficacité publicitaire. Ce guide a été élaboré après une enquête auprès de 700 décideurs marketing en Europe qui a établi les différents besoins. Parmi les différentes recommandations, figure le fait que les mesures d’audience utilisent des données établies telles que le GRP, la couverture et la répétition. Les audiences devraient être détaillées par écran (PC, tablettes, smartphone, etc…). Des données liées à la marque telles que les intentions d’achat devraient être intégrées. Les données de visibilité réelles doivent être prises en compte.
Les principaux objectifs de ce guide sont de promouvoir le développement d’une mesure d’audience et d’indicateurs standardisés applicables à tous les principaux médias, et d’encourager une collaboration plus étroite entre les différentes initiatives de mesures d’audience et d’efficacité publicitaire mises en place sur chaque marché européen.
Dans le même temps, un «Measurement Organisations Forum» (MOF) est lancé afin de permettre aux sociétés impliquées dans la mesure d’audience Internet et TV de collaborer sur ce guide, tout en échangeant sur leurs best pratices.
Ce guide a été produit par le Brand Advertising Committee de l’IAB Europe, et est basé sur les résultats de son enquête «IAB Europe Metrics and KPIs» ainsi que sur les contributions des organismes de mesure d’audience européens, dont Médiamétrie en France.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
adform: Global Brand Sees 20% Increase In Mobile CTR When Synchronized With T...IAB Europe
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross device campaign that synchronizes with national and regional TV advertising
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
Welcome relief but maintain cautious outlook. Mar ’09 total adex
recorded a much lower YoY contraction of 1% (Feb ’09: -13% YoY)
driven by TV (+13% YoY). Despite this reprieve, the high 2Q08 and
3Q08 total adex base will be difficult to repeat due to lack of adex
friendly events this year. We downgrade Star and Media Prima to Sell
as valuations have run ahead of fundamentals.
TV adex rebounded... Mar ’09 TV adex rose by 13% YoY driven by
higher rates at Media Prima’s TV stations (TV3, 8TV, ntv7 and TV9)
effective 1 Feb ‘09. Due to the strong showing, YTD Mar ’09 TV adex
rose 4% YoY.
… but total adex fell. Mar ’09 total adex eased 1% YoY due to the
high base set in the preceding year by the 2008 General Election adex
of RM19.6m and continued deterioration in newspaper adex (-9% YoY).
Mar ’09 represents the sixth consecutive month of YoY newspaper
adex contraction. YTD Mar ’09 total adex was down 4% YoY,
One swallow does not make a spring. While we welcome the better
showing in Mar ’09, we believe that this momentum is unsustainable.
The high adex base of RM2.7b from May ’08 to Sep ’08 was fuelled by
Euro 2008 and the Beijing Olympics adex. Due to the lack of adex
friendly events and weak economic outlook this year, it will be difficult
to repeat this feat. We maintain our total adex forecast of -3% for now.
Sell Star and Media Prima. We raise Astro and NSTP target prices to
RM2.70 and RM0.95 on a lower WACC of 10.4% and 11% (13%
previously) but maintain our Hold and Sell calls respectively. We
downgrade Star and Media Prima to Sell as we believe their share
prices have run up ahead of fundamentals. The media sector is now
downgraded to Underweight from Neutral.
A comprehensive monitoring on the major Malaysian print media's election reporting from 25 Feb to 8 March 2008. The monitoring was done in cooperation with Charter 2000-ALIRAN and Writer's Alliance for Media Independence (WAMI).
Presentation given as part of the New Models and Technology for Sharing, Access and Delivery panel at the Online Video and the Future of Television conference, Friday, September 30, 2005.
TV Leaders Summit experts looks to the future of TV.
Back in May this year, we asked the thought-leaders and industry visionaries attending our third V Leaders Summit in Cannes, held in association with Parks Associates, one simple question about the future of the industry: What will be the biggest change in the TV industry in the next 5 years?
TV & Video: An Analysis of Consumer Habit Ericsson
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Create Promote Repeat: 5 Steps To Cross-Platform Content MarketingRallyverse
Every great content marketing program starts with your owned, original content. The tricky part is, of course, creating that owned, original content -- and scaling it across multiple platforms.
Especially when you don’t have a big budget or team.
We can help.
We’re a small company, but we’ve got a formula for consistently creating and scaling content. And serving it up for your community and customers to consume again and again.
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
OTT & RCS:
Telecom industry is being challenged, it is fighting to stay relevant and business viable, required to continue showing growth and profitability. Challenges from players offering - VoIP, chat, video, SIM less devices, BYOD, and other rich media IP based services present a threat and an opportunity.
Carriers considering their strategy have two paths to consider: Internet based communication OTT and RCS by GSMA. Naturally Pro's and Con's for each solution. risks and benefits going hand in hand.
Yet, to large extent, OTT and RCS are complementary from value proposition and product offering. Considering from within Dual spear head approach can be relevant, effective and tangible tactical approach for many carries , MVNOs, MVNes and OEMs.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com
Infiniteloop.tv is the only tool available to collaboratively develop ideas initiated on the net into concepts and final events. Start challenging your top movie star o start a challenge yourself
e360tv has a variety of options for brands looking to reach niche audiences including targeted ads, content-to-commerce interactivity, co-branded original content and data driven marketing campaigns.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.
Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Digital,Social & Mobile in 2016
Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is the most comprehensive, free compendium of
up-to-date digital statistics and data you’ll find.
Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find.
After years of anticipation, the mobile web is finally taking shape, and forward-looking leaders are building their brand and their business by reaching out to consumers on the go
4. Increased visibility. a converged media operation can increase the visibility Shared reporting resources. Media convergence allows television news operations to take advantage of print's comprehensive newsgathering approach. Credibility. The combination of all the resources of each medium can only increase audience's perception of credibility Cross-marketing. TV, radio and newspapers reach different audiences, convergence allows you to extend the brand. Advantages….
10. WOW.Interactive -Multi platform What is Multi platform? Cross integration of Media platform and the potential synergy. Impact cannot be created by communicating thru one media anymore.
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13. Revenue for a stand alone radio/TV is only Advertising revenue TV/RADIO Spot Buys Sponsorships SMP/PMP Advertising Revenue
14. Revenues from Multi platform are three fold …… Advertising Revenue Interactive revenue Transaction revenue Promotion/ Events Revenue Interactive Multi platform Financial Projections Promotion
28. Daily debate shows Politicians,celebrities debating everyday at 9.pm.Viewers Submit questions to host via SMS or internet.
29. Radio show fully interactive TV camera in a radio station conty and viewers request for songs thru SMS or Internet or phone. Real time chat with DJ and guests in studio. A revenue earning solution for off broadcast time (OBT) increasing the viewer ship and ratings
30. Euro song show Live SMS chat is being broadcasted.Hosts are actively participating in discussion with viewers and controlling, Initiating voting and contests.
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32. Brand Managers Platform development Planning Content aggregation Collection and reporting Interactive Team Where do we go from here??? Roles and action plans
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35. Pl Plan new technologies and lead the team to create multi platform for convergence and interactivity. · Spearhead the Team for Multi platform interactive content for media sales and develop next-generation human/television interfaces. · My knowledge on technology will help t o Implement future interactive services and programming for easy subscriber access to on-demand content. Can be instrumental in planning and launching interactive programs for television, radio, events and the Internet. . · My experience in Integrated marketing,branding,CRM and knowledge of technology is an ideal combination for heading the division of Interactive television in EMG. My Role…….
59. ……… Will not capitalize any other source of revenue over and above Radio & TV Adex.
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70. RADIO & TV as a Multi platform media will capitalize on the synergy of the multiple platform Integration. It will help to increase the stations adex share by offering added value proposition to the clients… The Sponsorship revenue, plus the revenue from ad sales and cross-media syndication, will show into profit from the inception