Social media marketing is full of interesting information.
In social media content is the king.
Here are some ways to create social media content that succeeds.
How the Most Successful Advisors Fill Their Calendars With Qualified LeadsSamantha Russell
Working so hard to get qualified leads to book on your calendar can get old - quickly.
But what if things could be different?
You open up shop for the day, check your calendar and like magic, it's full of new prospect meetings with qualified leads. And you didn't have to lift a finger.
We'll show you how this utopia can become a reality. And why it’s easier than you'd think.
Learn how to market to attract more clients, close more sales, and grow faster to reach your goals.
Most of the failures in Online Marekting occurs, not because they failed to be active in Digital Marketing but it is by not understanding them properly.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
Are you a small advertising agency managing your clients' social media?
Are you having trouble gaining the response that you're looking for?
We've helped our agency clients understand how to more effectively use social media, and we want to spread the knowledge.
Here are a few tips.
How the Most Successful Advisors Fill Their Calendars With Qualified LeadsSamantha Russell
Working so hard to get qualified leads to book on your calendar can get old - quickly.
But what if things could be different?
You open up shop for the day, check your calendar and like magic, it's full of new prospect meetings with qualified leads. And you didn't have to lift a finger.
We'll show you how this utopia can become a reality. And why it’s easier than you'd think.
Learn how to market to attract more clients, close more sales, and grow faster to reach your goals.
Most of the failures in Online Marekting occurs, not because they failed to be active in Digital Marketing but it is by not understanding them properly.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
Are you a small advertising agency managing your clients' social media?
Are you having trouble gaining the response that you're looking for?
We've helped our agency clients understand how to more effectively use social media, and we want to spread the knowledge.
Here are a few tips.
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
You did it! You attracted a valuable lead or two.
Now it's time to make it count and get the most out of your marketing efforts with an intentional sales process.
This presentation with special guest, Shauna Mace CEO and Growth Consultant of Shauna Mace LLC, will share exactly how financial advisors can increase their sales success through:
- Shortening the sales cycle
- Increasing conversion rates
- Building referral relationships
- Increasing efficiencies through technology and data.
Social media Engagement in 2018 with Chatbots and AIStephen McGill
Social media Engagement in 2018 with Chatbots and AI delivered by Globalize.co.uk on behalf of Ulster Bank NI Boost Programme in the amazing Dawson Hinds Office Londonderry
Designing Video Content for Social Media MarketingFRAME 316
How do you break through the clutter of video content being created on a daily basis on social media. If you are a thought leader, an entrepreneur or even a layman with a serious message to tell, how do you use video to send a message across. Is the word “viral” a good thing? Is this something that can be made?
You don’t need advanced video editing skills, or the most expensive camera to get started with creating value-centric content for social media. All you need is a clear message and a smart phone at the very least.
Learn the thought process behind designing video content that would resonate with your target audience, use your authentic voice to communicate a message and use a specific strategy to build your audience.
URLS:
Mobile filmmaking: https://vimeo.com/125617278
Two Bakers Cafe: http://framethreesixteen.com/portfolio/artisanal-cafe-experience-with-two-bakers/
SG Pain Solutions: http://framethreesixteen.com/portfolio/brand-story-no-pain-your-gain/
Learn the Secrets of How One Advisory Firm Attracted 20 Leads in 6 Months Usi...Samantha Russell
Since going independent in 2017 Steve Conroy Director of Business Development at Braun-Bostich & Associates, Inc. has learned the hard and fast truth about what to do and what not to do when it comes to digital marketing.
So how did he leverage the power of inbound marketing to double its audience and reach? Was it niche-specific content, social media advertising, the smart use of technology for lead scoring and qualification, or a magical “marketing dust?”
Find out in this live webinar with Steve where he’ll share the secrets to success and answer your most pressing questions about inbound marketing, going independent and so much more.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
How To Utilize Blogging For Marketing Your StartupCloudways
Startups can utilize Blogging to help them kickstart their marketing campaigns. Read these tips on how to start using blogs to effectively market your startup.
3 Simple Steps to Educating your Clients about Real-time Real-Time OutSource
In 2014, the Advertising world has been completely disrupted with Real-time Marketing vehicles (Blog Writing, Email Marketing, Social Media, Responsive Websites, and Social Advertising). I’m sure that you’ve all have seen the changes with your marketing efforts for your clients, but no matter what you can still help manage it for them. The future is less paid media, and more viral shared media.
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
You did it! You attracted a valuable lead or two.
Now it's time to make it count and get the most out of your marketing efforts with an intentional sales process.
This presentation with special guest, Shauna Mace CEO and Growth Consultant of Shauna Mace LLC, will share exactly how financial advisors can increase their sales success through:
- Shortening the sales cycle
- Increasing conversion rates
- Building referral relationships
- Increasing efficiencies through technology and data.
Social media Engagement in 2018 with Chatbots and AIStephen McGill
Social media Engagement in 2018 with Chatbots and AI delivered by Globalize.co.uk on behalf of Ulster Bank NI Boost Programme in the amazing Dawson Hinds Office Londonderry
Designing Video Content for Social Media MarketingFRAME 316
How do you break through the clutter of video content being created on a daily basis on social media. If you are a thought leader, an entrepreneur or even a layman with a serious message to tell, how do you use video to send a message across. Is the word “viral” a good thing? Is this something that can be made?
You don’t need advanced video editing skills, or the most expensive camera to get started with creating value-centric content for social media. All you need is a clear message and a smart phone at the very least.
Learn the thought process behind designing video content that would resonate with your target audience, use your authentic voice to communicate a message and use a specific strategy to build your audience.
URLS:
Mobile filmmaking: https://vimeo.com/125617278
Two Bakers Cafe: http://framethreesixteen.com/portfolio/artisanal-cafe-experience-with-two-bakers/
SG Pain Solutions: http://framethreesixteen.com/portfolio/brand-story-no-pain-your-gain/
Learn the Secrets of How One Advisory Firm Attracted 20 Leads in 6 Months Usi...Samantha Russell
Since going independent in 2017 Steve Conroy Director of Business Development at Braun-Bostich & Associates, Inc. has learned the hard and fast truth about what to do and what not to do when it comes to digital marketing.
So how did he leverage the power of inbound marketing to double its audience and reach? Was it niche-specific content, social media advertising, the smart use of technology for lead scoring and qualification, or a magical “marketing dust?”
Find out in this live webinar with Steve where he’ll share the secrets to success and answer your most pressing questions about inbound marketing, going independent and so much more.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
How To Utilize Blogging For Marketing Your StartupCloudways
Startups can utilize Blogging to help them kickstart their marketing campaigns. Read these tips on how to start using blogs to effectively market your startup.
3 Simple Steps to Educating your Clients about Real-time Real-Time OutSource
In 2014, the Advertising world has been completely disrupted with Real-time Marketing vehicles (Blog Writing, Email Marketing, Social Media, Responsive Websites, and Social Advertising). I’m sure that you’ve all have seen the changes with your marketing efforts for your clients, but no matter what you can still help manage it for them. The future is less paid media, and more viral shared media.
The report, which is the latest edition in a benchmark study first conducted in 2002 and then 2007, looks at why, how and where young people travel to, as well as the growing requirements of the ever expanding industry.
The Eduko Foundation aims to provide teens of all socio-economic backgrounds an opportunity to an enhanced education. Eduko uses the power of social learning to achieve that goal through a soon to be launched online platform.
We have in mind a win-win situation in which people who answer questions on our platform are rewarded with volunteering hours for the precious time and help they provide to help a peer. The person asking the question wins as they get their answer and are able to further their learning.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Debon Delicatesson is most authentic retailer for Ben & Jerry, Rich`s and London Dairy. We sell all the flavors for all these particlar brands. Now enjoy the all the flavors and feel the world around you.
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
11 Ways How Content Writing Helps Business.pdfAdsy
Do you want your business to stand out from the competition, rank higher on SERP, and be recognized by customers?
Then you need to take time for content creation.
Content is your ultimate helper when it comes to brand awareness growth, customer acquisition, and overall business growth.
Check eleven main perks content creation can offer your company.
Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
20 Techniques To Create a Best in Breed BlogJoe Pulizzi
20 Specific techniques to use as part of developing a niche blog that drives results for your business - as presented by Joe Pulizzi from the Content Marketing Institute.
15 Content Ideas for Social Media to Use in 2022.pdfAdsy
Would you like to deliver top-notch social media content? Then learn more about content ideas you can use to attract more customers and make them more engaged!
15 content ideas that are easy to implement will ensure you also grow your brand's awareness and customer loyalty.
Plus, check the real examples from various brands inside.
10 tips to increase engagement on your facebook pageAnju Gulla
Usually people are very much happy if they get likes for their Facebook page. Getting likes is very much essential for your social media marketing strategy, but engaging your fans is far more important.
You may have seen this metric on your Facebook business page named “People Talking about this”
This clearly states how much fans of your Facebook business page are really engaged with you.
So if your brand is being talked about by your fans it states that they are mentioning your brand, sharing, commenting and liking your brand.
10 tips to increase engagement on your facebook pageAnju Gulla
Usually people are very much happy if they get likes for their Facebook page. Getting likes is very much essential for your social media marketing strategy, but engaging your fans is far more important.
You may have seen this metric on your Facebook business page named “People Talking about this”
This clearly states how much fans of your Facebook business page are really engaged with you.
So if your brand is being talked about by your fans it states that they are mentioning your brand, sharing, commenting and liking your brand.
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
The top ten things you should be doing in marketingBlytheco
So it was going to be the Top 10 things, but as I went along, I couldn’t narrow it down…so it’s like extra innings.
Sure, we know that things like brand strategy and competitive positioning are so important. And from my previous presentation we can see that enabling sales with information can help you achieve best-in-class.
But we want to provide some very tactical tips that you can take back to your office today and use.
So we’re going to offer you a new way to approach your marketing that will save you money and get more leads.
An article is a great way to bring more traffic to your website if it is professional writing...
Here are a few tips to ensure that your article will take you to success.
Selling a new product or service, doesn't have to be a headache.
Search for a way to position your product at the top of its own ladder. Here are some useful ideas.
Social media is a great tool to promote your services or some products.
So, the best thing you should do is to outsource social media! In this presentation, we present the most important reasons.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
Developing your social media strategy in 7 stepsAudacious Leap
A good marketing strategy helps you define your business goals. You have one?
In this presentation we present some steps to developing your social media plan
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Make the Customer
the Hero
They succeed, you succeed right?
Tell a customer story in a way
that makes them look like they
saved the day, came up with a
solution, and reaped the reward.
www.audaciousleap.com
1
3. MOBILIZE YOUR ENTIRE COMPANY
You are an expert in your industry,
your department, and your
organization. Use your expertise to
teach others. You're not the only
expert, however. Your IT department,
HR, C-Suite, engineers, etc. all
have great advice to share as well.
Ask them to provide content and suddenly, generating content can be a way
of life at your company.
www.audaciousleap.com
2
4. STICK TO YOUR BUSINESS GOALS
This means understanding
the people that read your
content and creating more
of it for them. Have strong
calls-to-action so your
readers do what you want
them to do and constantly
.
optimize your content based
on your metrics and
results.
Determine why you’re
creating this content.
It all goes toward
your marketing goals.
.
www.audaciousleap.com
3
5. CREATE A CONTENT ENGINE
Start with the
content you already
have, such as a case
study or ebook.From
there, transition
your existing content
into other content
mediums.
For instance, take
that customer case
study and make an
ebook out of it by
telling the whole
story and include
takeaways,
interviews,
additional stories or
insights.
Then read the
ebook aloud and
record that for
an audio book.
Make at least 5
blog posts out of
key insights from
your ebook.
www.audaciousleap.com
Shoot a video with
the customer and put
that on your YouTube
channel. Strip out
the audio of the
interview and turn
that into a podcast.
The list goes on!
4
6. TAKE INTELIGENT RISKS
If you’re willing to be transparent
with your stuff, you will be
successful. We don't have any secrets,
especially with social media, so don’t
be afraid! This could be sharing
pricing info, competitor comparisons,
or your recipes. We tend to fear
failure, but those that succeed keep on
trying, no matter what. Try new things.
Who cares if your blog post had no
retweets? The only person who saw that
failure was you.
www.audaciousleap.com
5
7. BE A
STORYTELLER
Whether it’s a customer story, a story from
an employee or the reason behind how your
business started, being a storyteller can
help you break through, demonstrate who you
are, and make an impact. Get inspired to
start
thinking
differently
about
your
content and using it to tell a strong story.
But not just any story. Tell the ones that
are unique. The ones that resonate with you.
If they relate to you, they'll probably
relate to others too.
www.audaciousleap.com
6
8. GO BEYOND THE
TEXT
Much like the content engine, try different mediums.
Today, there are plenty of platforms to share your
content.
www.audaciousleap.com
7
9. GATHER CONTENT FROM OTHERS
You don’t have to be the one
creating content all the time.
It could be as simple as a
tweet asking your followers for
ideas or opinions, which then
turns into a blog post.
Or it can be a larger effort
such as the Domino's Pizza
Turnaround, where customer
surveys led to a complete
change in their food and some
great video content.
www.audaciousleap.com
8
6
10. BE TRANSPARENT
Oil Can Henry’s does one simple
thing to stand apart from other
oil change franchises.
Customers stay in their car and
watch the mechanics working
over a video feed on custom TV
screens. This creates a feeling
of ease and encourages trust.
If your brand doesn't lend
itself to such physical
transparency, let your CEO
Tweet, make your quarterly
holding calls public or have a
public Q&A session on a Google+
Hangout.
www.audaciousleap.com
9
11. HAVE A TIMED APPROACH
JAN
FEB
MAR
APR
MAY
THIRD RACTOR
FIRST RACTOR
Create a calendar that spells out what
you’re going to say and when you’re going
to say it. Make sure it’s relevant to
where people are in their lives and/or
the season.
SECOND RACTOR
For instance, check
out this Twitter data
from Buddy Media
which gives the busy
and non-busy hours
for tweeting.
Nobody cares about Santa Claus in August
and your product or service may have peak
times as well. Timing also relates to when
you post content, when you share it and
how often you do both.
www.audaciousleap.com
10