Three Ways To Reach New Car Buyers Using Social Media

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Car shoppers are spending more and more time researching their purchases on social media. How should automotive brands and car dealerships think about marketing to socially connected consumers? We offer three tips for how to engage prospective car buyers. For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

Technology Business

Three Ways To Reach New Car
Buyers Using Social Media
September 2013
www.rallyverse.com
@rallyverse

Social media has
dramatically changed the
way consumers shop for
cars.

Rallyverse Confidential — Do Not
Distribute
3
The challenge for today’s
car dealerships is creating
conversations that set the
stage for future purchases.

How does a smart
dealership do that?
To be successful, dealers
need to do more than just
post deals.

Dealers need to communicate
directly with customers and
respond to concerns—all with
a real, human voice.
Here are a few ways to build
relationships on social media
and bring more customers to
your door.

Engage with
customers through
good and bad.

The first step is to join the
conversation, even on just
one platform, like Twitter or
Facebook…
Start extending your current
activities to this new
medium.

Tweet congrats to local
youth sports teams.
Follow local radio/ TV
stations.
Respond to
compliments with a
quick ―Thanks!‖

Utilize Instagram or Pinterest
to get people to take photos of
themselves behind the wheels
of your vehicles.
Get your customers engaged!
(But don’t ignore negative
comments…)

Whether it's Car and
Driver, Automobile Magazine
or the local paper, third-party
content will garner as much
attention, respect, and
engagement from followers as
original content.

But be careful not to lose your
voice with someone else’s
content.
You still need to add your
perspective and point of view to
a third-party story or video.

Successful marketers present the
shared story as only a slice of the
big picture
Adding the ―how‖ or "why" shows
that this makes a difference for the
reader and showcases your
dealership as a trusted source of
information.

In a three-day span…
It was found that more than 1,700
potential leads for purchases were
found on Twitter…
Often mentioning specific brands
like Jeep, Audi, Honda, and BMW.

Keep an eye on tweets in which
users ask for recommendations or
vehicles on sale.
If you don't have the time, utilize a
service to find them for you.
Ignore this, and turn your backs on
countless new customers.

Technology can help you manage
all these social media
conversations in one place!
Your dealership network may
already have a platform you can
use – there are plenty of tools you
can explore.
But, of course….

Thank You
info@rallyverse.com
@rallyverse

In the next 3-5 years, I predict that we will see the biggest shift in consumer behaviour towards our industry since... well, a LONG time ago! Probably since the internet made selling cars outside of our own town possible! Video is going to be our most powerful tool in building rapport, customer experience, value in our products and overall lead generation. If you can get fully equipped to deal with the digital transformation we're soon to be going through, you'll be well placed to take advantage of the opportunity that's coming. Those who stay with the same old selling methods will get left behind and have to play catch up. Be a Netflix, not a BlockBuster.

Building Your Personal or Your Dealership’s Online Brand & Digital Empire Thr...

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With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social media, can your dealership move more metal using social media marketing? The answer is a huge resounding YES, and in this video, I want to show you how. I don’t think a day goes by where we don’t get a dealer asking us if you can really sell more cars, trucks, crossovers, and SUVs by investing time and energy nurturing social media channels. ---------- ***Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING: https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap ---------- I understand the question. You are already spending 12 hours a day at the dealership managing people, technology, problems, customers, incentives and financing, all that while trying to increase your sales. Time is a luxury you don’t have. You need results! Traditional medias are just not giving you the traction they used to. Search engine marketing is now costing an arm and a leg because every one of your competitors is bidding for the same automotive related keywords. Now to make matters worst, every time you try to have a conversation about tackling social media marketing there always seem to be a new platform rising in popularity or another one dying. Where should you put your efforts and resources to make sure you’re not missing the boat? All you want to do is sell more vehicles. So what should you do? Obviously, we’re not going to be able to discuss at length and depth all the countless possibilities of social media marketing for car dealers. But I do want to bring you on a quick journey that will hopefully provide you with a bird’s eye view of the plan you should thrive to have in place over the next 30 days. At the end of the video, you should have a pretty clear vision of how everything connects and works together. Let’s get started! -------- Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING: https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap

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Three Ways To Reach New Car Buyers Using Social Media

1. Three Ways To Reach New Car Buyers Using Social Media September 2013 www.rallyverse.com @rallyverse

2. Social media has dramatically changed the way consumers shop for cars.

3. Rallyverse Confidential — Do Not Distribute 3 The challenge for today’s car dealerships is creating conversations that set the stage for future purchases.

4. How does a smart dealership do that? To be successful, dealers need to do more than just post deals.

5. Dealers need to communicate directly with customers and respond to concerns—all with a real, human voice. Here are a few ways to build relationships on social media and bring more customers to your door.

6. Engage with customers through good and bad.

7. The first step is to join the conversation, even on just one platform, like Twitter or Facebook… Start extending your current activities to this new medium.

8. Tweet congrats to local youth sports teams. Follow local radio/ TV stations. Respond to compliments with a quick ―Thanks!‖

9. Utilize Instagram or Pinterest to get people to take photos of themselves behind the wheels of your vehicles. Get your customers engaged! (But don’t ignore negative comments…)

10. Post Third-Party Content

11. Whether it's Car and Driver, Automobile Magazine or the local paper, third-party content will garner as much attention, respect, and engagement from followers as original content.

12. But be careful not to lose your voice with someone else’s content. You still need to add your perspective and point of view to a third-party story or video.

13. Successful marketers present the shared story as only a slice of the big picture Adding the ―how‖ or "why" shows that this makes a difference for the reader and showcases your dealership as a trusted source of information.

14. Seek Out Leads

15. In a three-day span… It was found that more than 1,700 potential leads for purchases were found on Twitter… Often mentioning specific brands like Jeep, Audi, Honda, and BMW.

16. Keep an eye on tweets in which users ask for recommendations or vehicles on sale. If you don't have the time, utilize a service to find them for you. Ignore this, and turn your backs on countless new customers.

17. Technology can help you manage all these social media conversations in one place! Your dealership network may already have a platform you can use – there are plenty of tools you can explore. But, of course….

18. Rallyverse can help .

19. Thank You info@rallyverse.com @rallyverse

Editor's Notes

Presenter: Gabe

Three Ways To Reach New Car Buyers Using Social Media

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Three Ways To Reach New Car Buyers Using Social Media

Editor's Notes