What Is Curation?

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Curation is a popular topic for digital marketers. What does it mean to marketers? Why does it matter? Is it new? How should marketers think about curation? For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

Technology Business

What Is Curation?
(And Why Does It Matter?)
September 2013
www.rallyverse.com
@rallyverse

Rallyverse Confidential — Do Not
Distribute
2
What is “curation”?
And why should a
marketer care about it?

3
What is curation?
And why should a marketer
care about it?
Some folks might even
argue that “curation”
isn’t really a word.
(Don’t worry, it is.)

Great, it’s a word!
What does it mean?
Why does it matter?
Let’s break it down into four
(4) questions?

Hardly.
Curation means
assembling content
around a specific
theme or idea.

People have been doing
this in one form or another
for years: museum exhibits
and collections, photo
albums, radio DJs, literary
magazines.

On the web, curation
means pulling together
content from disparate
sources with one unifying
theme.

It could be something you or
your business cares about, or
it could just be a topic, idea or
thing that you personally care
about.
The idea is that the found
objects all add up to one
coherent whole for the visitor
or viewer.

People and businesses
curate in lots of different
places and forms.

You can curate things on your
own website (sharing quotes,
pictures, videos, etc.).
You can also curate content to
share with the world via your
social platforms like Twitter,
Facebook, Tumblr, Instagram,
Vine and LinkedIn.

While people and businesses
are doing a lot of their own
curation, there’s also tons of
automated curation
happening all the time.

Whether it’s Facebook’s
EdgeRank shuffling your
Newsfeed, YouTube suggesting
videos you might like, or
Pandora choosing your next
song, technology is organizing
information for us (in very
personal ways) all day, every
day.

Of course, we never said
that doing curation well was
easy.

Thank You
info@rallyverse.com
@rallyverse

In a digital age where attention spans are short and everyone is screaming to be heard, the content you share can make or break you. Creating or distributing unique, valuable content that your audience will read (and hopefully share) is as important to your marketing strategy as your public service announcement, your direct mailer, or your Facebook page. Find. Organize. Share. Efficient content curation is important for a variety of reasons - it can keep you on top of industry trends, help boost your search engine ranking, publicize your opinion on a specific subject, or establish your as a niche expert. Finding this content, however, can be daunting. This presentation delves into the fundamentals of content curation - what it is, what purpose it serves, how you can apply it to your communications strategy, and the tools that make it easier. Hopefully after reading this presentation you’ll be more proficient in finding and disseminating all sorts of awesome content. Or, at the very least, you’ll have a few more tools in your pocket to allow you to do what you do a little more efficiently.

Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.

How to Curate: Putting Curation into Practice for L&D

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These slides are used to support a talk exploring curation. Here's a sample description of such a talk: Curation is a term that is becoming more and more common in the learning industry. Unfortunately, most learning professionals do not understand what it is, let alone how to leverage it in their organizations. And yet, in an age of exponentially increasing information, the need for quality curation has never been greater. During this session we'll explore how to put curation into practice in your organization. We will discuss the key value-adds that are critical in quality curation, and where they fit into the curation workflow. We'll also explore examples of organizations and individuals that have used curation for learning, and some of the tools that are used for curation purposes.

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What Is Curation?

1. What Is Curation? (And Why Does It Matter?) September 2013 www.rallyverse.com @rallyverse

2. Rallyverse Confidential — Do Not Distribute 2 What is “curation”? And why should a marketer care about it?

3. 3 What is curation? And why should a marketer care about it? Some folks might even argue that “curation” isn’t really a word. (Don’t worry, it is.)

4. Great, it’s a word! What does it mean? Why does it matter? Let’s break it down into four (4) questions?

5. Is Curation New?

6. Hardly. Curation means assembling content around a specific theme or idea.

7. People have been doing this in one form or another for years: museum exhibits and collections, photo albums, radio DJs, literary magazines.

8. How Does Curation Work Today?

9. On the web, curation means pulling together content from disparate sources with one unifying theme.

10. It could be something you or your business cares about, or it could just be a topic, idea or thing that you personally care about. The idea is that the found objects all add up to one coherent whole for the visitor or viewer.

11. Where Do I Find Curation?

12. People and businesses curate in lots of different places and forms.

13. You can curate things on your own website (sharing quotes, pictures, videos, etc.). You can also curate content to share with the world via your social platforms like Twitter, Facebook, Tumblr, Instagram, Vine and LinkedIn.

14. Is Curation Automated?

15. While people and businesses are doing a lot of their own curation, there’s also tons of automated curation happening all the time.

16. Whether it’s Facebook’s EdgeRank shuffling your Newsfeed, YouTube suggesting videos you might like, or Pandora choosing your next song, technology is organizing information for us (in very personal ways) all day, every day.

17. So Why Does Curation Matter So Much?

18. Because whether it’s for a major corporation or for your new garage-rock band, curation fills out the surface area of your brand and builds a bigger portrait of who you are and what you care about.

19. Of course, we never said that doing curation well was easy.

20. But Rallyverse can help with that .

21. Thank You info@rallyverse.com @rallyverse

Editor's Notes

Presenter: Gabe
Presenter: Gabe

What Is Curation?

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