Scrum Day Europe 2017 Even with great development teams, we sometimes produce mediocre products. Those products might be of excellent technical quality, but do those products solve actual customers’ needs? So what’s worthwhile? Although we try to leave the views of the industrial age behind, and we embrace an Agile paradigm, Scrum is quite often simply applied to manage software development as a linear manufacturing pipeline. Request in, feature out. Hence the question how we can augment from ‘good’ to ‘great’ products? A product or service with an impact. A product that makes a difference in people’s lives. We look at conditions necessary to be able to create products with impact. We discuss what kind of thinking is necessary. We look at some tactics, tools and techniques possible to utilize and adopt within a Scrum context. You will see examples of impact maps, roadmaps and visualizations to integrate customer discovery and learning in your product development flow.