The new Transcripts feature from UserTesting enables you to extract insights from videos faster and more easily than ever before. In this webinar, Mike Mace, VP of Product Marketing, and Janelle Estes, VP of Solutions Consulting, describe how they’re using Transcripts to work more efficiently. Topics include: - What you should expect from transcripts and how they fit in your workflow - How to create clips using transcripts - Navigating videos with transcripts

1. Transcripts in Action
#UTwebinar @UserTesting
Mike Mace
VP Product Marketing, UserTesting
Janelle Estes
VP Solutions Consulting, UserTesting

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5. 8
Mike Mace
VP Product Marketing, UserTesting
Mike Mace is VP of Product Marketing at
UserTesting. A longtime veteran of Silicon Valley,
he co-founded two software startups, worked as
an executive at Apple and Palm, and consulted
on strategy and product planning to many of the
tech industry’s leading firms.
@michaelmace
#UTwebinar
Janelle Estes
VP Solutions Consulting, UserTesting
Janelle Estes has over 10 years experience in
using research to inform design decisions and
create great experiences. As UserTesting's Vice
President of Solutions Consulting, she helps
enterprise companies strategize and develop
research plans utilizing UserTesting's platform.
@janelle_estes

6. Transcripts in Action
Shortening your path from videos to insights

7. Summary
• Transcripts are a powerful tool for extracMng insights and making clips
• They’re more about navigaMng than reading
• The results vary depending on what you’re trying to accomplish
• SomeMmes the best workflow combines different tools

8. Contents
• About Transcripts
• AcMon story #1
• AcMon story #2
• Q&A

9. Introducing Transcripts
• The fastest way to make clips
and navigate videos
• WriZen transcript appears
with each video
– Click and drag to make a clip
or copy a quote
– Search for keywords
– Transcript scrolls while video
plays
– Click next to the transcript to
jump to that point in the
video

10. How it works
• Audio track from video is sent to a third-party
transcripMon service
– Takes about a minute and is done
automaMcally for every video
– Machine-transcribed; accuracy about 80%
under normal condiMons
• Transcript is linked to the video track
– They scroll together and you can click in the
transcript to make clips
• Text is searchable using the browser’s find
funcMon

11. Availability
• Free trial for all customers March
13 – April 12
• Premium feature ader the trial
period

12. Contents
• About transcripts
• Transcripts in acMon #1
• Transcripts in acMon #2
• Q&A

13. How we’ve used Transcripts for gathering insights
Sephora “How to” content
Goal
Understand people’s reacMon to
concept and content
Deliverable
Create a few compelling highlight
reels related to first impressions

14. Our approach
Create test plan based
off exisMng templates
Launch study and
review dry run ader
first video ready
Launch remaining
sessions & accelerate
analysis with
transcripts

15. Launched a study, sessions filled in 2 hours or less
Used first impressions template

16. Looking for insight w/assistance from transcripts
10 parMcipants = 3.5 hours of video
Before transcripts: Watch videos
start to end looking for compelling
quotes and behaviors
Time required: ~4 hours
A:er transcripts: Scan transcripts for
relevant senMment and watch those
moments
Time required: ~1 hour

17. We are NOT suggesMng to read transcripts instead
of watching videos.
Transcripts are an aid to get to insights faster.

18. Contents
• About transcripts
• Transcripts in acMon #1
• Transcripts in acMon #2
• Q&A

19. The situaMon
• PresentaMon for a retail conference
• Evaluate the online purchase journey
• Standard tasks
– Find a blouse, choose the size and color, put it in the shopping cart, etc
• (This is not a customer-confidenMal test)

20. The challenge
• Very liZle Mme
• How can I find meaningful results quickly?
• Two techniques…

21. Read the Answers tab, then search for keywords

22. Read the Answers tab, then search for keywords

23. Put Metrics quesMons ader each task

24. Put Metrics quesMons ader each task

25. Put Metrics quesMons ader each task

26. Lessons
• Transcripts are not a standalone subsMtute for watching videos
– You lose inflecMon and visual context
– People don’t speak in clear sentences
– The recogniMon’s not 100% perfect
– SomeMmes the best insights come from things the parMcipants don’t flag
• Transcripts accelerate your workflow
– You can oden go much faster
– Very powerful when combined with Metrics, Answers
– Clip-making is dramaMcally easier

27. Q&A