This document discusses using blogs for marketing purposes. It begins by providing examples of large corporations like Sun Microsystems and GM that have used blogs written by their CEOs and executives to engage with stakeholders. It then discusses how companies can use blogs to understand what is being said about their brand online and how they can participate in relevant conversations. The document cautions that blogs can negatively impact brands if issues arise and the company does not engage or respond. It provides examples like Dell and IIPM who were criticized in blogs but later learned to participate. Finally, it suggests that marketers can benefit from blogs even without having their own blog through activities like sponsoring blog contests or communities started by influential users.
With the growing complexity of social media networks and the interwoven nature of the content we create, it is critical that we establish a social media workflow, or STACK. A STACK represents the applications and process you use to manage you Facebook, Twitter, LinkedIn and other social accounts.
How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
PRSA 2009 International Conference - Don’t Be Controlled by the Conversation,...Michael Pranikoff
Don’t Be Controlled by the Conversation, CONTROL the Conversation: Today’s Aggressive PR Tactics by PR Newswire Director of Emerging Media - Michael Pranikoff; and Founder of Petra Consulting/ Customers Rock! Becky Carroll given on Nov. 11, 2009 at the PRSA 2009 International Conference in San Diego.
With the growing complexity of social media networks and the interwoven nature of the content we create, it is critical that we establish a social media workflow, or STACK. A STACK represents the applications and process you use to manage you Facebook, Twitter, LinkedIn and other social accounts.
How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
PRSA 2009 International Conference - Don’t Be Controlled by the Conversation,...Michael Pranikoff
Don’t Be Controlled by the Conversation, CONTROL the Conversation: Today’s Aggressive PR Tactics by PR Newswire Director of Emerging Media - Michael Pranikoff; and Founder of Petra Consulting/ Customers Rock! Becky Carroll given on Nov. 11, 2009 at the PRSA 2009 International Conference in San Diego.
Takes a look at what we know about learning and what we know about social media and whether there is a conflict between the two. Features 6 principles of social media.
15 Tools & Techniques To Increase The Success Of Your Content MarketingEmarketeers
In light of Google's algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed "content marketing is the only marketing left".
During this webinar, Kelvin Newman, reveals 15 tools and techniques that will have a positive impact on your content marketing performance.
Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interfaceFluent Social
For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail
Best Practices for Creating Digital Content to Share in Social MediaAlex Garrido
The key to a successful digital marketing campaign is creating useful and engaging content. From simple images to interactive videos, digital content can make or break your social media or online marketing campaign. In this workshop, you will learn the 5 basic principles of engaging content and the 3 factors that must align to run a viral marketing campaign. You will also learn how to create high-quality digital content for your campaigns using free online tools.
Don't launch your community until you know how to get people interested in your conversation, how to get them signed up, and get them participating in your online community. If you launch without these secrets to success, you launch with a big bang followed by a big flop and letdown.
"The hallmark of any great brand is authenticity - just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important than presenting yourself in an artificially glossy manner. It used to be important for bloggers to 'find their voice' - now it's relevant to all of us."
This "Twitter 101" webinar. We'll be going over:
- How to set up your Twitter account & profile
- How to post, reply, retweet, follow others, etc.
- Twitter management tools: Which to use & which to avoid
- How to start building a following
- How to take your Twitter presence to the next level
Intro slideshow of a workshop I conducted for the Non Profit Resource Center of Texas.
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What is Social Networking and is it relevant to your organization? Become a champion of social media networks and discover more about the practical and effective applications available at your fingertips. From Blogs to LinkedIn to Facebook to Twitter, discover how to manage your organization’s social media life and begin connecting today!
28 smart social media marketing tips for global entertainment & leisure indus...Social Bubble
Download "28 smart social media marketing tips for global entertainment & leisure industries" Free eBook by Social Bubble. And Bubble Up your Entertainment & Leisure Industry. For Entertainment & Leisure Industries Global Online Services Contact Social Bubble Today.
28 proven social media marketing tips for global film & television industriesSocial Bubble
Download "28 proven social media marketing tips for global film & television industries" Free eBook by Social Bubble. And Bubble Up your Film & Television Industry. For Film & Television Industries Global Online Services Contact Social Bubble Today.
Takes a look at what we know about learning and what we know about social media and whether there is a conflict between the two. Features 6 principles of social media.
15 Tools & Techniques To Increase The Success Of Your Content MarketingEmarketeers
In light of Google's algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed "content marketing is the only marketing left".
During this webinar, Kelvin Newman, reveals 15 tools and techniques that will have a positive impact on your content marketing performance.
Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interfaceFluent Social
For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail
Best Practices for Creating Digital Content to Share in Social MediaAlex Garrido
The key to a successful digital marketing campaign is creating useful and engaging content. From simple images to interactive videos, digital content can make or break your social media or online marketing campaign. In this workshop, you will learn the 5 basic principles of engaging content and the 3 factors that must align to run a viral marketing campaign. You will also learn how to create high-quality digital content for your campaigns using free online tools.
Don't launch your community until you know how to get people interested in your conversation, how to get them signed up, and get them participating in your online community. If you launch without these secrets to success, you launch with a big bang followed by a big flop and letdown.
"The hallmark of any great brand is authenticity - just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important than presenting yourself in an artificially glossy manner. It used to be important for bloggers to 'find their voice' - now it's relevant to all of us."
This "Twitter 101" webinar. We'll be going over:
- How to set up your Twitter account & profile
- How to post, reply, retweet, follow others, etc.
- Twitter management tools: Which to use & which to avoid
- How to start building a following
- How to take your Twitter presence to the next level
Intro slideshow of a workshop I conducted for the Non Profit Resource Center of Texas.
-------
What is Social Networking and is it relevant to your organization? Become a champion of social media networks and discover more about the practical and effective applications available at your fingertips. From Blogs to LinkedIn to Facebook to Twitter, discover how to manage your organization’s social media life and begin connecting today!
28 smart social media marketing tips for global entertainment & leisure indus...Social Bubble
Download "28 smart social media marketing tips for global entertainment & leisure industries" Free eBook by Social Bubble. And Bubble Up your Entertainment & Leisure Industry. For Entertainment & Leisure Industries Global Online Services Contact Social Bubble Today.
28 proven social media marketing tips for global film & television industriesSocial Bubble
Download "28 proven social media marketing tips for global film & television industries" Free eBook by Social Bubble. And Bubble Up your Film & Television Industry. For Film & Television Industries Global Online Services Contact Social Bubble Today.
Presented by-Kashish Jhamb Cityinnovates
What’s a Social Media Crisis?CRISIS? Really?
If there’s a high volume of incoming social media messages on one particular topic or negative comments, chances are you have a social media crisis on your hands.
A communications crisis can strike at any time. It could be a faulty product, a lousy campaign, or a slip of the tongue from someone higher up.
It doesn’t matter the industry you’re in, or how popular you’ve been to this point. Sometimes, it just happens.
Waiting for a social media crisis to blow over is never an option. If you ignore it, it will likely get worse. Social media can be an asset in a crisis when used correctly, not an extra problem.
How to identify a Crisis on Social Media
When the public knows more (than your company) about the issue and they voice it on social media that’s your first sign of a social media crisis
If you start receiving a negative review in series on a particular product or a service then it is a sign of social media crisis
If you get more than 10 negative mentions per hour, for more than three consecutive hours then it is a sign of social media crisis
As part of Social Media Week London, Luis Carranza (@adcentered), Head of Social Media for Chemistry, talked about 10 Ways to Suck at Social Media and 5 Ways Not to Suck.
#10suck #SMW
Future of blogging platforms and tools. Advice for selecting your blog platform. Course lecture for Aalto University course (Blog Or Die). How to select between building your own website or going inside some social media site or media website?
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Discover 7 Ways to Create a
Sustainable, Passive Income for Life
So You Can Work Less, Earn More & Finally Escape The Rat Race...
The 2 Day Summit is Over, Access The Replays For Just $1!
This slideshow will show you how to use microblogging (e.g. Twitter or Yammer) in a business environment.
This information is based on a series of blog posts available in German language at http://conception-blog.com/einsatzgebiete-von-microblogging-in-unternehmen-teil-1-von-4/2009
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
web designers constantly battle to acquire the top spot in web design industry. Though we cannot speak in numbers, recent blog listing posts is clear evidence of the huge difference in the head count of males and females in this industry.
In this pdf you will discover the topics about tips on choosing which social media site to use , tips on getting started with social media sites, tips on getting subscriber glued to your account. tips on using multimedia content, tips on using language, tips on how to expand the reach of your social media account, tips on using facebook, twitter, tips on involvement you should avoid, tips on maintaining you social media accounts, tips on measuring and improving the effectiveness of your social media account. tips on coming up with a good content tips, tips on unique way to deliver your message, tips on making your social account user friendly
So, do you know where your social media car is going?Rajesh Lalwani
Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.
Alok Mittal, Canaan Partners; Amit Ranjan, Slideshare; Prerna Gupta, Yaari.com and Rajesh Lalwani, Blogworks discuss "Impact of Social Networks and User Generated Content – an India perspective."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.