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Social media crisis plan
The document outlines a sample social media crisis plan by Copper Abstract Inc., emphasizing the importance of enhancing exposure and effective communication across various social media platforms such as Facebook, Twitter, Google Plus, and YouTube. It recommends proactive engagement prior to a crisis to establish a strong presence, along with preparing a comprehensive crisis audit to define roles and ensure message production. The document concludes by inviting readers to contact Copper Abstract for a complete social media crisis plan.
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Social media crisis plan
- 1. Social Media CrisisPlan Sample social media crisis plan Copper Abstract Inc www.copperabstract.com
- 2. Exposure One of thefirst steps in a social media crisis plan is to increase your exposure so that you can communicate easily to your stakeholders. Copper Abstract Inc www.copperabstract.com
- 3. Social Media Platforms Chooseyour platforms carefully and use as many as possible. Use the social media platforms that your stakeholders use most often. Copper Abstract Inc www.copperabstract.com
- 4. Facebook In a socialmedia crisis you can communicate via Facebook if you have enough “fans” and if not then paid advertising can help. The best choice is to gain the “fans” before a crisis. Copper Abstract Inc www.copperabstract.com
- 5. Twitter Twitter can beuseful in comunicating with your external stakeholders. Followers may see your tweets but the best way is to have a plan to dominate a hashtag or promote a tweet using twitters advertising platform. Copper Abstract Inc www.copperabstract.com
- 6. Google Plus Since GooglePlus offers modified search results this platform should get a lot of exposure before hand. Get as many stakeholders as you can to add you to their circles then +1 your communication about the crisis. Copper Abstract Inc www.copperabstract.com
- 7. Youtube Video can bevery effective as a crisis communications platform. Set your channel up in advance and make sure your PR Firm has access when needed. Add your video to any press releases. Copper Abstract Inc www.copperabstract.com
- 8. Comprehensive Crisis Audit Makesure everyone knows their roles in case of a crisis and make sure your social media team has access to all the people that need to produce the message. Copper Abstract Inc www.copperabstract.com
- 9. Online Presence For agood social media crisis plan you should gather demographic information about your networks in advance then when the time comes, use the data to customize your social media message. Copper Abstract Inc www.copperabstract.com
- 10. Sample Social MediaCrisis Plan This is just the basics. For a complete social media crisis pan contact Copper Abstract today. 727-510-2499 or 727-835-9692 in an emergency Copper Abstract Inc www.copperabstract.com