This is the most important presentation you may never need. Social media crises can and do occur, and companies must be prepared to respond swiftly and wisely. In this presentation drawn from his acclaimed social business book, the NOW Revolution, social strategist Jay Baer provides 4 pre-crisis planning keys, and 8 concrete steps for handling a social media crisis. Loaded with actionable tips and real-world social media crisis examples, this is a presentation you'll want to print and save.
Social Media Crisis Management | MIT Short Course 2012Heather Read
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
This document discusses crisis management strategies for social media. It begins by outlining common causes of social media crises such as misaligned strategies, insensitive community management, poor staffing or training. It then discusses how to respond to crises by being a first responder within an hour, acknowledging complaints, and focusing on transparency and strengthening relationships. Finally, it examines case studies of social media crises at companies like United Airlines and JetBlue to illustrate best practices and pitfalls when issues arise online.
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Webinar: How to Handle a Social Media CrisisDino Kuckovic
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Join us and our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online. Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
This document provides information about creating a Twitter tab for Facebook pages and recommendations for apps, content, tips, and analytics for Facebook pages. It lists apps that are recommended for Facebook pages, including ArcGIS, Realtor.com, Trulia, Evernote, Dropbox, and Docusign. It also provides tips for engaging Facebook posts using images and videos and strategies for analyzing Facebook analytics metrics like total likes, weekly total reach, and demographics of page fans.
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
Leveraging Your Brand in A Digital World: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010
This is the most important presentation you may never need. Social media crises can and do occur, and companies must be prepared to respond swiftly and wisely. In this presentation drawn from his acclaimed social business book, the NOW Revolution, social strategist Jay Baer provides 4 pre-crisis planning keys, and 8 concrete steps for handling a social media crisis. Loaded with actionable tips and real-world social media crisis examples, this is a presentation you'll want to print and save.
Social Media Crisis Management | MIT Short Course 2012Heather Read
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
This document discusses crisis management strategies for social media. It begins by outlining common causes of social media crises such as misaligned strategies, insensitive community management, poor staffing or training. It then discusses how to respond to crises by being a first responder within an hour, acknowledging complaints, and focusing on transparency and strengthening relationships. Finally, it examines case studies of social media crises at companies like United Airlines and JetBlue to illustrate best practices and pitfalls when issues arise online.
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Webinar: How to Handle a Social Media CrisisDino Kuckovic
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Join us and our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online. Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
This document provides information about creating a Twitter tab for Facebook pages and recommendations for apps, content, tips, and analytics for Facebook pages. It lists apps that are recommended for Facebook pages, including ArcGIS, Realtor.com, Trulia, Evernote, Dropbox, and Docusign. It also provides tips for engaging Facebook posts using images and videos and strategies for analyzing Facebook analytics metrics like total likes, weekly total reach, and demographics of page fans.
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
Leveraging Your Brand in A Digital World: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010
1) The document discusses best practices for interacting with social media during a crisis, including being proactively engaged, listening to stakeholders, and building communities before a crisis occurs.
2) During a crisis, companies should employ rapid response strategies within 24 hours, focus on engaging channels, and follow five communication strategies - integration, mortification, suffering, nonexistence, or distance.
3) After a crisis, companies should measure performance, identify lessons learned, and update their crisis plan accordingly. Preparing social media crisis plans and having consistency, transparency, and sincerity are also important best practices.
Our CEO Abdelrahman Sleem speech talking about how to handle your crisis on social media and NewsJacking vs real time marketing tactics including different case studies.
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago on August 24, 2010. Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – www.prnewswire.com
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...Carrot Communications
The document provides guidance on crisis monitoring and response for social media disasters. It stresses the importance of ongoing monitoring to spot potential issues early, having a plan and team in place to quickly respond, and reviewing the response afterward to improve future crisis management. Key steps include monitoring comments and sentiment, responding promptly and honestly to address concerns, and learning lessons to strengthen reputation.
Leveraging Your Brand in a Digital World From Strategy to Execution - PRSA M...Michael Pranikoff
This presentation was part of the PRSA Michigan 2010 Conference held on 4/22/10. Leveraging Your Brand in a Digital World from Strategy to Execution was a joint presentation with Curtis Jackson from The Quell Group, and Michael Pranikoff, PR Newswire Global Director of Emerging Media. This is the presentation by Pranikoff on the execution of the strategy. www.prnewswire.com
What to do when the media comes knocking: Crisis Communication BasicsBrenda Jones
This document summarizes a presentation on crisis communication and media relations. It discusses the cycle of conflict and PR processes, what to say when dealing with the media during a crisis, how to communicate in a crisis, ethics in crisis communication, tips for working with reporters, and using social media for crisis communication. The presentation provides advice on being prepared, taking responsibility, communicating openly and honestly, and monitoring coverage.
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
This document provides tips and best practices for using Snapchat strategically for communications. It outlines how to set up an account, experiment with different types of content like geofilters, stories, and lenses. Brand examples are given for using lenses and filters for holidays or events. Tips for collaborating with influencers on takeovers and submitting content to live stories are also included. The document emphasizes testing different approaches to find the right voice and style for one's audience on Snapchat.
Online Crisis Management + Case Studies - Elkottab WorkshopAhmed Maher
Online Crisis Management + Case Studies - Elkottab Workshopز
Please note that this presentation was designed to fit into a workshop, so not everything written in the slides, just headlines & less descriptions.
If you wish to have more explanations please don't hesitate to contact me as shown on my profile here.
PRSA 2009 International Conference - Don’t Be Controlled by the Conversation,...Michael Pranikoff
Don’t Be Controlled by the Conversation, CONTROL the Conversation: Today’s Aggressive PR Tactics by PR Newswire Director of Emerging Media - Michael Pranikoff; and Founder of Petra Consulting/ Customers Rock! Becky Carroll given on Nov. 11, 2009 at the PRSA 2009 International Conference in San Diego.
PR Newswire Event Minneapolis December 2009 - Industries In Flux: Meida and ...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Minneapolis event on December 3, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Matt Thompson for the Knight Foundation, Chris Clonts form the Pioneer Press / TwinCities.com, and John Daenzer from WCCO
This document outlines topics from a social media class including crisis communication and reputation management on social media. It discusses what constitutes a crisis, how to prevent and monitor for issues, responding to negative feedback, and developing a social media crisis plan. It provides examples of brands handling situations poorly and well. Students are given scenarios to practice responding to crises involving complaints about a brand online. Reading materials are also listed on crisis communication best practices using social media.
This document discusses online firestorms, which are sudden surges of negative messages about a person, company, or group on social media. While social media enables the spread of ideas and products, it also allows negative word-of-mouth to spread rapidly. Examples are provided of hashtags like #McDStories and #Aurora that unintentionally highlighted negative stories. The document outlines strategies for preventing firestorms through continuous social media monitoring, building positive relationships online, and having crisis response plans; and responding quickly and empathetically if one occurs.
This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
Crisis Planning & Management in a Social Media WorldFlint Group
Director of public relations at WestmorelandFlint, Jessica Stauber presented "Crisis Planning & Management in a Social Media World" at the 2011 Northland Social Media Conference held in Duluth, Minn.
This document provides an overview of various social media platforms and strategies for harnessing their potential. It discusses platforms like Facebook, LinkedIn, Twitter, YouTube, and Flickr. It also covers new technologies like location-based services and SMS/text messaging. The document emphasizes developing a clear social media strategy and execution plan, identifying goals and audiences, consistently sharing authentic content, and measuring results to course correct over time.
Why rehearse a social media crisis kate hartley carrot communications for s...Kate Hartley
This document discusses the importance of rehearsing for a social media crisis. It notes that social media has changed how crises emerge and are managed, with information spreading very quickly. It also identifies six "hot seat factors" that characterize how teams respond to crises: speed of response, visibility, unpredictability, lack of control, that this is a young industry, and the boomerang effect. The document advocates for using social media crisis simulations to allow companies to practice responding effectively when a real crisis occurs. It provides examples of both good and bad social media responses to crises.
Social media crisis: how to manage effectivelyNikolas Rizos
I go through some case studies, my pov on the company reaction everytime (how they did things/ what they could do better) and I offer my thinking on the general steps on how to manage a similar crisis…
My experience is in brand management, advertising and marketing consulting. I do not consider myself to be an expert on everything that has to do with digital marketing, but someone with a passion for it. So my objective is to offer some food for thought and definitely a trigger for extra discussion.
This is the material as it was presented on August 20th, 2013, in Geneva, Switzerland for the Geneva Digital Marketing Group. The presentation has not been optimised for slideshare: some animations are not visible which has as a result some images clashing on each other. Please note some videos were also used - please email me if you need them or the full pptx file (nikolas.rizos@gmail.com).
When %*#! Hits The Fan - Managing Social Media Crisis SituationsBrandon Chesnutt
A digital crisis situation can come from anywhere: a poor customer experience shared on YouTube, the offhand comments of an employee on Facebook, a blog post that creates a movement or a media story that spreads across the Internet like wildfire. Social media takes no prisoners and companies of all shapes and sizes, even those without an active online presence, run the risk of being exposed to the fury of online audiences.
So, how should companies update their communications and digital strategies to deal with the realities of social media? What should organizations have at the ready in order to quickly react to the next online crisis faced by their brand?
My December 2015 talk at Lunch Ann Arbor Marketing discussed the important elements of a social media crisis communications plan, highlighted the parties who need to have a seat at the table and provided tactical recommendations for analyzing social content that could spark a firestorm.
The example shared in the presentation is a real social media crisis situation experienced by my team. Our work resulted in an honorable mention in PR Daily's 2013 Digital PR Awards ("Renegade Employee's YouTube Videos Revealed as Hoax").
1) The document discusses best practices for interacting with social media during a crisis, including being proactively engaged, listening to stakeholders, and building communities before a crisis occurs.
2) During a crisis, companies should employ rapid response strategies within 24 hours, focus on engaging channels, and follow five communication strategies - integration, mortification, suffering, nonexistence, or distance.
3) After a crisis, companies should measure performance, identify lessons learned, and update their crisis plan accordingly. Preparing social media crisis plans and having consistency, transparency, and sincerity are also important best practices.
Our CEO Abdelrahman Sleem speech talking about how to handle your crisis on social media and NewsJacking vs real time marketing tactics including different case studies.
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago on August 24, 2010. Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – www.prnewswire.com
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...Carrot Communications
The document provides guidance on crisis monitoring and response for social media disasters. It stresses the importance of ongoing monitoring to spot potential issues early, having a plan and team in place to quickly respond, and reviewing the response afterward to improve future crisis management. Key steps include monitoring comments and sentiment, responding promptly and honestly to address concerns, and learning lessons to strengthen reputation.
Leveraging Your Brand in a Digital World From Strategy to Execution - PRSA M...Michael Pranikoff
This presentation was part of the PRSA Michigan 2010 Conference held on 4/22/10. Leveraging Your Brand in a Digital World from Strategy to Execution was a joint presentation with Curtis Jackson from The Quell Group, and Michael Pranikoff, PR Newswire Global Director of Emerging Media. This is the presentation by Pranikoff on the execution of the strategy. www.prnewswire.com
What to do when the media comes knocking: Crisis Communication BasicsBrenda Jones
This document summarizes a presentation on crisis communication and media relations. It discusses the cycle of conflict and PR processes, what to say when dealing with the media during a crisis, how to communicate in a crisis, ethics in crisis communication, tips for working with reporters, and using social media for crisis communication. The presentation provides advice on being prepared, taking responsibility, communicating openly and honestly, and monitoring coverage.
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
This document provides tips and best practices for using Snapchat strategically for communications. It outlines how to set up an account, experiment with different types of content like geofilters, stories, and lenses. Brand examples are given for using lenses and filters for holidays or events. Tips for collaborating with influencers on takeovers and submitting content to live stories are also included. The document emphasizes testing different approaches to find the right voice and style for one's audience on Snapchat.
Online Crisis Management + Case Studies - Elkottab WorkshopAhmed Maher
Online Crisis Management + Case Studies - Elkottab Workshopز
Please note that this presentation was designed to fit into a workshop, so not everything written in the slides, just headlines & less descriptions.
If you wish to have more explanations please don't hesitate to contact me as shown on my profile here.
PRSA 2009 International Conference - Don’t Be Controlled by the Conversation,...Michael Pranikoff
Don’t Be Controlled by the Conversation, CONTROL the Conversation: Today’s Aggressive PR Tactics by PR Newswire Director of Emerging Media - Michael Pranikoff; and Founder of Petra Consulting/ Customers Rock! Becky Carroll given on Nov. 11, 2009 at the PRSA 2009 International Conference in San Diego.
PR Newswire Event Minneapolis December 2009 - Industries In Flux: Meida and ...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Minneapolis event on December 3, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Matt Thompson for the Knight Foundation, Chris Clonts form the Pioneer Press / TwinCities.com, and John Daenzer from WCCO
This document outlines topics from a social media class including crisis communication and reputation management on social media. It discusses what constitutes a crisis, how to prevent and monitor for issues, responding to negative feedback, and developing a social media crisis plan. It provides examples of brands handling situations poorly and well. Students are given scenarios to practice responding to crises involving complaints about a brand online. Reading materials are also listed on crisis communication best practices using social media.
This document discusses online firestorms, which are sudden surges of negative messages about a person, company, or group on social media. While social media enables the spread of ideas and products, it also allows negative word-of-mouth to spread rapidly. Examples are provided of hashtags like #McDStories and #Aurora that unintentionally highlighted negative stories. The document outlines strategies for preventing firestorms through continuous social media monitoring, building positive relationships online, and having crisis response plans; and responding quickly and empathetically if one occurs.
This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
Crisis Planning & Management in a Social Media WorldFlint Group
Director of public relations at WestmorelandFlint, Jessica Stauber presented "Crisis Planning & Management in a Social Media World" at the 2011 Northland Social Media Conference held in Duluth, Minn.
This document provides an overview of various social media platforms and strategies for harnessing their potential. It discusses platforms like Facebook, LinkedIn, Twitter, YouTube, and Flickr. It also covers new technologies like location-based services and SMS/text messaging. The document emphasizes developing a clear social media strategy and execution plan, identifying goals and audiences, consistently sharing authentic content, and measuring results to course correct over time.
Why rehearse a social media crisis kate hartley carrot communications for s...Kate Hartley
This document discusses the importance of rehearsing for a social media crisis. It notes that social media has changed how crises emerge and are managed, with information spreading very quickly. It also identifies six "hot seat factors" that characterize how teams respond to crises: speed of response, visibility, unpredictability, lack of control, that this is a young industry, and the boomerang effect. The document advocates for using social media crisis simulations to allow companies to practice responding effectively when a real crisis occurs. It provides examples of both good and bad social media responses to crises.
Social media crisis: how to manage effectivelyNikolas Rizos
I go through some case studies, my pov on the company reaction everytime (how they did things/ what they could do better) and I offer my thinking on the general steps on how to manage a similar crisis…
My experience is in brand management, advertising and marketing consulting. I do not consider myself to be an expert on everything that has to do with digital marketing, but someone with a passion for it. So my objective is to offer some food for thought and definitely a trigger for extra discussion.
This is the material as it was presented on August 20th, 2013, in Geneva, Switzerland for the Geneva Digital Marketing Group. The presentation has not been optimised for slideshare: some animations are not visible which has as a result some images clashing on each other. Please note some videos were also used - please email me if you need them or the full pptx file (nikolas.rizos@gmail.com).
When %*#! Hits The Fan - Managing Social Media Crisis SituationsBrandon Chesnutt
A digital crisis situation can come from anywhere: a poor customer experience shared on YouTube, the offhand comments of an employee on Facebook, a blog post that creates a movement or a media story that spreads across the Internet like wildfire. Social media takes no prisoners and companies of all shapes and sizes, even those without an active online presence, run the risk of being exposed to the fury of online audiences.
So, how should companies update their communications and digital strategies to deal with the realities of social media? What should organizations have at the ready in order to quickly react to the next online crisis faced by their brand?
My December 2015 talk at Lunch Ann Arbor Marketing discussed the important elements of a social media crisis communications plan, highlighted the parties who need to have a seat at the table and provided tactical recommendations for analyzing social content that could spark a firestorm.
The example shared in the presentation is a real social media crisis situation experienced by my team. Our work resulted in an honorable mention in PR Daily's 2013 Digital PR Awards ("Renegade Employee's YouTube Videos Revealed as Hoax").
Mini guida alla piattaforma adv di Twitter: strategia e gestione, targeting e bidding, analisi della performance e ottimizzazione, case studies e risorse didattiche.
Le slide della mia presentazione al corso organizzato da Baolab Comunicazione: http://www.baolab.it/portfolio-items/lavorare-con-i-social-network/
Best Practices from Susan G. Komen for the Cureckocek
The document provides an overview of the history and success of the Susan G. Komen Foundation, which has become one of the most successful nonprofits in history focused on breast cancer research, awareness, and support. It details the foundation's origins in 1982, growth over time including expanding globally and partnerships with over 200 corporations, and impact through fundraising over $1.5 billion for research and community programs. Key milestones, partnerships, and case studies of successful corporate sponsorship programs are examined to explain how the foundation was built into a global leader in the fight against breast cancer.
Preparing a social media crisis response planPrayukth K V
This document discusses best practices for responding to crises on social media. It begins by defining a crisis and outlining potential risks like reputational damage, misinformation, security issues, and lack of control. It then explores internal and external sources of crises and factors to consider like speed of response, visibility, unpredictability, and lack of control of social media. The document outlines phases of anticipation, response, reassurance, and lessons learned. It provides detailed guidance on preparing a crisis team and plan, responding appropriately, communicating effectively, and recovering reputation through acknowledgement, corrective action, and reassurance.
This was a presentation for a graduate DePaul University Crisis Communications course. It analyzed the Susan G. Komen crisis that unfolded upon the announcement that it would not fund future Planned Parenthood grants. Recommendations were also made that could have eased or alleviated the media and public outcry against the non-profit.
Gamification is emerging as a solution to drive consumer engagement with brands as traditional advertising becomes less effective. Global spending on social media marketing and gamification is growing. When developing a gamification strategy, brands should ask questions about their customers and prospects to understand purchase drivers and loyalty. Effective gamification strategies measure key metrics, provide feedback, offer a sense of achievement and brand identity, share knowledge through games and challenges, use strong narratives and appropriate rewards, allow users to share achievements, and recognize that gamification requires an ongoing, personalized approach rather than a one-time campaign. Examples of successful brand gamification include programs from Delta Airlines, Expedia, NBC Universal, and Verizon.
Food Safety Protocol and Crisis CommunicationMareya Ibrahim
Total Recall: When Food Safety Issues Make Headlines
How do you manage communication across the board and prevent damaging your reputation and bottom line?
Join food safety expert Mareya Ibrahim, Founder/CEO of Eat Cleaner as she sheds light on how to avoid total disaster in your business – whether you’re a manufacturer, retailer or distributor.
In this presentation, you’ll learn how prepare your business in times of crisis and what steps to take in order to prevent these events from taking place.
If you\'d like this presented to your organization please contact me at: info@eatcleaner.com
Insignia Communications has recently hosted a webinar discussing the new threats of social media and the potential impact they can have on crisis management planning, crisis communication training and crisis handling. View the presentation to learn the latest insights or visit our website to listen to the webinar recording "How to prepare for a social media crisis" http://insigniacomms.com/resource/videos/
Social Media and Crisis Communications for PR PeoplePaul Marsden
The document provides guidance on using social media for crisis communications. It discusses tools like WordPress, Twitter, Facebook, and YouTube that can help manage issues, plan and prevent crises, and respond during a crisis. It emphasizes the importance of assigning resources, establishing monitoring, mapping influencers, creating guidelines and training staff to use social media for faster, more effective crisis communications.
This document summarizes a panel discussion on crisis management strategies. The panelists were from International Paper, Family Dollar Stores, and Sedgwick. They discussed their companies' approaches to crisis planning and response. International Paper focused on developing management support and ensuring insurance programs evolve with risk understanding. Family Dollar Stores transitioned from reactive, IT-focused planning after 9/11 to a more proactive, people-centric approach centered on communications. Effective crisis response requires cross-functional teams, experience-based planning, and credibility gained through success. The overall goal of crisis management is to plan for predictable risks and minimize the impact of unexpected events while resuming normal operations.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
The document discusses guidelines for effective social media management. It recommends selecting social media team members who understand the company's demographic audience and strategic goals. It also suggests giving teams access to management, media assets, and support systems to respond quickly to issues. Finally, it stresses the importance of having clear guidelines around what teams can post, a comprehensive crisis plan, and ensuring personal social media accounts do not reflect poorly on the company.
TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.
The document discusses guidelines for effective social media management. It recommends that companies 1) carefully select social media team members who understand the target audience and company vision, 2) define what content is allowed and not allowed to be posted, and 3) provide social media teams access to company executives, support teams, media assets, and emerging social media platforms to empower them to best represent the company online.
Speed kills tips for managing crisis in the era of social mediaNuno Fraga Coelho
Social media has increased the speed at which crises can develop, so companies must be prepared to respond quickly. To be prepared, companies should have a crisis management plan that includes monitoring social media for potential issues, designating a crisis response team, and drafting messaging to respond on social media platforms in real-time. The case studies of the CDC's response to the H1N1 outbreak and Ford's handling of a fan site issue demonstrate how responding quickly and transparently on social media can help manage crises as they develop online.
Here are potential ways to use social media in each scenario:
1. Respond to the bad Yelp review politely and professionally, apologize for any issues, and invite the client to contact you directly to discuss and resolve their concerns. Post positive testimonials from other clients to balance out the negative review.
2. Create a Facebook event or Instagram post announcing the new cupcake flavor launch date and do a giveaway or contest to generate buzz. Encourage followers to share the post to spread awareness. Go live on the day of to showcase the new product.
3. Have personal trainers create profiles on the gym's social media pages and websites highlighting their specialties, experience, and client success stories. Encourage clients
1) Respond to the negative Yelp review politely and offer to remedy the situation, then promote positive reviews from satisfied clients on social media to rebuild trust.
2) Tease the new cupcake flavor on social media and offer early followers a special discount or free sample to generate buzz ahead of the launch.
3) Have personal trainers create profiles on social media highlighting their specialties and success stories to help clients connect with the right fit and book sessions directly through messaging.
The document discusses strategies for using social media effectively. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn and Foursquare. It also discusses best practices for social media monitoring, engagement and crisis communication. Key aspects of a successful social media strategy include combining tools, tactics and overall strategy, transparency to build credibility and flexibility to maximize reach.
Learn about why social media is worth it for your business, what to do before you get started, social media rules, and measurement. This presentation is perfect for startups or entrepreneurs getting started on social media.
This document discusses the use of social media and its impact on corporate commerce. It identifies pros and cons of social media sites like Blogger, Digg, Facebook, Flickr, Metacafe, Twitter, and YouTube. It then recommends Facebook as the best site to launch a new game called Master Dynasty. It also discusses how social media can help build brands, reach target audiences, show customers companies are human, and give people reasons to buy products by improving commerce based on customer comments.
Social media is influencing customer decisions and marketing budgets are integrating social media. This presentation provides best practices for startups to build a social media presence, including defining goals, listening to conversations, choosing social channels, creating content, and measuring success. Case studies demonstrate how companies are using social media for marketing, customer support, and product development. Measurement tools are discussed to track social actions and sentiment.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
Here are potential ways to use social media in each scenario:
1. Respond to the negative Yelp review politely and professionally, offer to address any issues the client had, and invite them to contact you directly. Post positive customer testimonials and photos on social media to build trust.
2. Create a Facebook event for the new cupcake flavor launch and invite people. Post teaser photos and have people comment to enter to win a free dozen. Encourage followers to share the posts to generate buzz.
3. Have personal trainers create profiles on Instagram highlighting their areas of expertise and sample workouts. Clients can browse, follow their favorites, and direct message them for more info or to book sessions featured in
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
The document provides information about how tools and media intelligence can help businesses prepare for and handle PR crises. It discusses what constitutes a PR crisis and gives examples. It also outlines 10 important steps businesses can take to prepare for catastrophes, including developing an emergency plan, finding early warning signs, setting up a notification system, and identifying key influencers. The document emphasizes the importance of monitoring social media, traditional media, keywords, phrases and sentiment to gauge when a business should operate as normal or go into crisis mode.
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
The document discusses how Twitter can be used as an essential tool for crisis management. It provides examples of how companies like Ford, Airbnb, and JetBlue have effectively used Twitter to clarify situations, advance positive messaging, and engage audiences during times of crisis. The document also outlines best practices for crisis communications on Twitter, such as giving the brand a human face, leveraging executives, activating third parties, using immersive formats, and maintaining an always-on approach to build momentum and allow for quick responses if needed.
The document discusses social media marketing strategies for businesses. It recommends dedicating an hour a day to social media marketing and scheduling weekly reviews. The top 4 social media platforms - Facebook, Twitter, Pinterest, and LinkedIn - are examined in depth, outlining their strengths, focuses, user counts, and best practices. Facebook is best for sharing photos, videos and blogs to reach a wide audience. Twitter is efficient for trending topics but limited to 140 characters. Pinterest focuses on visual content while LinkedIn specializes in business networking. Instagram and other platforms are also briefly covered. The document promotes further exploring additional marketing channels.
This document discusses the growing importance and usage of social media for businesses. It notes that if Facebook was a country, it would be the third largest in the world by population. It also outlines key statistics about the rapid growth of social media platforms and how consumer behavior and trust in peer recommendations are shifting. The document advocates that businesses must listen to consumers on social media rather than just talk at them and notes some best practices and challenges to using social media strategically.
This is my social media project for Zappos for my UFSMM class. Zappos is a completely online, shoe and clothing company that was acquired by Amazon in 2009. They are a pioneer in company culture and online marketing.
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This document provides guidance on using social media for marketing services. It discusses how social media has changed communication and allows small businesses to compete globally. The document focuses on major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube. It emphasizes the importance of social media marketing and explains that consumers highly value word-of-mouth recommendations, which social media enables. It provides tips for effective social media use, including researching goals and audiences, developing compelling profiles, regularly posting engaging content, and encouraging interactions.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
1. Social Media Crisis Plan
Sample social media crisis plan
Copper Abstract Inc
www.copperabstract.com
2. Exposure
One of the first steps in a social media
crisis plan is to increase your exposure
so that you can communicate easily to
your stakeholders.
Copper Abstract Inc
www.copperabstract.com
3. Social Media Platforms
Choose your platforms carefully and
use as many as possible. Use the
social media platforms that your
stakeholders use most often.
Copper Abstract Inc
www.copperabstract.com
4. Facebook
In a social media crisis you can
communicate via Facebook if you
have enough “fans” and if not then
paid advertising can help. The best
choice is to gain the “fans” before a
crisis.
Copper Abstract Inc
www.copperabstract.com
5. Twitter
Twitter can be useful in comunicating
with your external stakeholders.
Followers may see your tweets but the
best way is to have a plan to dominate a
hashtag or promote a tweet using
twitters advertising platform.
Copper Abstract Inc
www.copperabstract.com
6. Google Plus
Since Google Plus offers modified
search results this platform should
get a lot of exposure before hand.
Get as many stakeholders as you can
to add you to their circles then +1
your communication about the crisis.
Copper Abstract Inc
www.copperabstract.com
7. Youtube
Video can be very effective as a crisis
communications platform. Set your
channel up in advance and make sure
your PR Firm has access when
needed. Add your video to any press
releases.
Copper Abstract Inc
www.copperabstract.com
8. Comprehensive Crisis Audit
Make sure everyone knows their
roles in case of a crisis and make sure
your social media team has access to
all the people that need to produce
the message.
Copper Abstract Inc
www.copperabstract.com
9. Online Presence
For a good social media crisis plan
you should gather demographic
information about your networks in
advance then when the time comes,
use the data to customize your social
media message.
Copper Abstract Inc
www.copperabstract.com
10. Sample Social Media Crisis Plan
This is just the basics. For a complete
social media crisis pan contact
Copper Abstract today.
727-510-2499 or
727-835-9692 in an emergency
Copper Abstract Inc
www.copperabstract.com