This document provides a crash course on using LinkedIn effectively. It begins with an overview of LinkedIn, including its founding and current leadership. It then outlines key strategies for optimizing one's profile, growing connections on LinkedIn, engaging with groups, finding jobs, tracking companies, sharing posts, and maintaining a daily action plan. Specific tips are provided in each area, such as focusing profile skills, using invites selectively for quality connections, aiming to be a top contributor in a few groups, and posting relevant content regularly to build authority. The goal is to help users fully leverage LinkedIn's professional networking capabilities.

2. Vinod MehraVinod Mehra

3. House Rules
 Time : 1 hour
 Please take notes
 Q & A session @ End

4. If you BenefitIf you Benefit
Send me aSend me a LinkedInLinkedIn InviteInvite
Endorse me forEndorse me for LinkedIn SpecialistLinkedIn Specialist

5. Crash Course on LinkedInCrash Course on LinkedIn
In This Webinar you will Learn ..…
LinkedIn FoundationFoundation Principles
Build A Powerful Profile that Attracts Attention
Grow L1L1 And L2L2 Connections that Matters
Share Meaningful Content
Engage Your Connections In Meaningful Dialogue
Find Job, Business Lead and Build Your Brand Image
Powerful Strategies and Reference Material
 Daily 30 Minutes Action Plan30 Minutes Action Plan

6. LinkedIn Amazing Strategies
Requirements:
LinkedIn Basic profile
Tips/Strategies – Take NotesTips/Strategies – Take Notes

7. About LinkedInAbout LinkedIn

8. LinkedIn
 Living room of co-
founder ReidReid
HoffmanHoffman in 2002
Launched on May 5,
2003
Current CEO – JeffJeff
WeinerWeiner
 Acquired byAcquired by
Microsoft in 2016Microsoft in 2016

9. LinkedIn
•Vision: Create Economic OpportunityEconomic Opportunity for
every member of the global workforce.
•Mission: ConnectConnect the world's professionalsprofessionals
to make them more productive and
successful.
•Strategy:
– To be the professional profileprofessional profile of record
– To be the essential source of professionalprofessional
insightsinsights
– To work everywhere our members work

10. LinkedIn Services
30 days Free Trial

11. FoundationFoundation of LinkedInLinkedIn

12. LinkedInLinkedIn AmazingAmazing StrategiesStrategies
AGENDAAGENDA
About LinkedInAbout LinkedIn
GoalsGoals
Profile OptimizationProfile Optimization
Skills & endorsementsSkills & endorsements
RecommendationsRecommendations
Strategies forfor
ConnectionsConnections
GroupsGroups
CompaniesCompanies
JobsJobs
PostsPosts
Time LineTime Line
OthersOthers

13. Worldwide Workforce
3,300M+
2
Worldwide Professionals
640M+
2
LinkedIn Members
500M+
1
As of Feb 9 ’12 | International Planning & Research3.3+ Million Company Pages3.3+ Million Company Pages

14. LinkedIn - Statistics
Highest income bracket Network $
124K
UAE: 2.8 Million plus Users
India: 35 Million plus users

15. What is Your GoalWhat is Your Goal

16. what's your goalwhat's your goal
JobJob
BusinessBusiness BrandBrand

17. Optimize your ProfileOptimize your Profile

18. Profile – Online Reputation
Background image and Photo – FFF***
Title - 120 Characters & Domain120 Characters & Domain
SummarySummary - 2000 characters (2000 characters (JBBJBB))
Rich media (Slideshare/Youtube)Rich media (Slideshare/Youtube)
Public ProfilePublic Profile
 ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Skills & Endorsement ****** - 50
Recommendations
Groups
Companies
Jobs

19. Profile Strategy
 Raises concernsRaises concerns:
 No Profile
 incomplete LinkedIn Profile
To Show up in SearchSearch
Key words in summary and Experience
Quarterly add Online study certificationsOnline study certifications
 Rich MediaRich Media: White Paper, Video, Slideshare
links

20. Profile
Skills & Endorsement - StrategySkills & Endorsement - Strategy
 Total 5050 skills. Limit to 25
FOCUS ON 3 – 4 key skill sets
 begin with 10 and grow to 25

21. StoryStory
Empowered Nurture ToolsNurture Tools
Multi-threadedMulti-threaded ReferralsReferrals

22. StoryStory
Change of Role WOMWOM
70% - 80%70% - 80%

23. Measure your Success

24. ConnectionsConnections

25. Connections - Strategy
QuantityQuantity & QualityQuality
Quantity + Run for 1st
1000 connections
CriteriaCriteria : Connect with 25+ connections,
Photo and profile
Quality: Beyond 1000 - use invites for
QualityQuality connections
Increase 2nd
degree connection – “Power”
People you May know - GuidePeople you May know - Guide

26. Engagement – Strategy
Tip #1Tip #1:: Power ofPower of Like, Share and CommentsLike, Share and Comments
((Reciprocity)Reciprocity)
Tip #2Tip #2:: Ask favours for othersAsk favours for others
Tip #3Tip #3 : Personalize your invitation. Find: Personalize your invitation. Find
something genuinely to praise.something genuinely to praise.
Tip # 4Tip # 4 : Endorse Customers & Prospects: Endorse Customers & Prospects
(( Dont buy E & Endorsements and RecommendationDont buy E & Endorsements and Recommendation))

27. Connections – Strategy
Tip # 5:Tip # 5: Be SMEBe SME
 Write & Share Blog Post LinkWrite & Share Blog Post Link
 A question or suggestionA question or suggestion
Tip # 6:: Save Best Profile formats forSave Best Profile formats for
referencereference

28. Connections - Strategy
Difficult Connections:
Endorse 1 at a time
Write recommendations
Have same photosame photo for your all Social
Media platform
Don’t know Email idEmail id – Join the Group
 Export LILI Connections

29. Connections – Strategy
LinkedIn daily alerts
Keep in TouchKeep in Touch ( Law of Reciprocity)
 Birthday
 Job Change
 Work Anniversary
 Personalize your InMail: 3% – 10% – 30%

30. GroupsGroups

31. How manyHow many GroupsGroups
you can join at anyyou can join at any
given time?given time?

32. Group Objective
Expert Status
Connect with members you
don’t have Email id
Build communitycommunity
Knowledge share

33. Group Strategy
Jack of All Trade & Master of None
StrategyStrategy ## 1:: 1 – 3 – 1001 – 3 – 100
Create 1 Group
Join 100 Groups
Active in 2-3 groups
StrategyStrategy # 2: Aim to Be the# 2: Aim to Be the TopTop
contributorcontributor

34. Groups
Strategy
Don’t know which group to join ?
follow your Guru - Check your Mentor
or Expert Profile
 Review Quarterly to Leave Groups &
join NEW Groups

35. Groups
Strategy

36. JobJob

37. Job Objective
 Spot Job offer
 Get interviews - KeywordsKeywords
 Post JobsPost Jobs

38. Job - Strategy
 Auto Search Parameters For Job:Auto Search Parameters For Job: Decide on
Title, Company, Location, Industry – decide
your Job Auto Search
StrategyStrategy:
Identify 10 – 25 target companies - Follow
Connect with HR and Business Head
Join relevant Groups
Ask for advise not the JobAsk for advise not the Job
When applying study job specificationjob specification for
key wordskey words

39. Job - Strategy
Trends for Companies are requesting their
employees to recommend new hire.
Zapoos
Track your Target companies: who is leaving
creating vacancy
Identify why you are suitable for the job ?
Recruiters job easier
Give before asking

40. Company Strategy

41. Company Strategy
Similar companies – Leads
1st
Degree and other employees - InsightInsight
Short list 10 – 25 companies you want to
track – Follow them
Identify HR head and Business Head – Track
them - MultithreadedMultithreaded
Volunteer workVolunteer work

42. Post Strategy

43. Post Strategy
Periodic and Consistent
 Timely and Relevant
 @ Bottom add signature & Blog URL
 Like, share and COMMENT on others
Posts
Authority StatusAuthority Status

44. Time Line Strategy

45. Time Line - Strategy
Posting appear in updates. Post helps to
…..
Stay in the connections mind
Positions you a source of good
information
SEO optimized
Huge exposure to people who
otherwise are hard to reach
Filter Timeline updatesFilter Timeline updates – Through
selective HideHide

46. Daily 30 Minutes Action PlanDaily 30 Minutes Action Plan
1. Birthday and Job Change - Reciprocity
2. Engage Customers/Prospects content
3. Post relevant and meaningful post or
Blog post - Authority
4. Acknowledge engagement on your
posts
5. Send and accept invites – Grow
Network

47. WisdomWisdom
1. Don’t ask for job Ask for Advise
2. ENGAGEMENT creates
VISIBILITY and VISIBILITY
creates OPPORTUNITIES

49. Q & A

50. Crash Course on LinkedInCrash Course on LinkedIn