This document discusses building your social brand through strategic engagement on social media. It outlines that social media has leveled the playing field for public engagement and promotion. Examples are given of politicians like Barack Obama and Narendra Modi who effectively used social media to further their campaigns. The workshop described will help attendees identify the right social media platforms to engage on, create an online presence, engage with insight, and measure their online footprint to build their social brand equity.

1. Build Your Social Brand
Vinod Mehra
Email: vinod.mehra@gmail.com

2. Profile
Vinod Mehra
 Director @ Neev Consultancy
 President @ SmartLife (NGO)
 Social Selling Consultant helping
business Increase Sales Revenue
 Over 2 decades of Information
Technology domain experience in
GCC helping business chose right
technologies
 And a passionate Toastmasters

3. Build Your Social Brand
Social Media has created a level playing field
Barack Obama Presidential campaign made history
in 2008
Prime Minister Narendra Modi attracted followers
to win landslide victory
GANGNAM STYLE achieved instant fame when its
Video attracted over 2 Billion views
You too can score over peers through strategic
engagement on Social Media – DISCOVER HOW?

4. What can you LEARN from the Workshop
 How to Build your Social Brand Equity?
 Identify Right Social Media Platform to engage
 Create Your Foot Print
 Engage with Insight
 Measure your foot print

5. Build Your Social Brand

9. Social v/s no Social

13. Brand
Internal
External DIB
CSO

14. Millennials

15. Four Pillars
Market Presence Engage Measure

16. Market Place

17. Presence
 Photograph
 Profile
 Keywords
 Credentials - EPO
 Image
 Consistency
 Connect

18. Engage
 URL – Blog Post
 Curate – Scoop ; paper.li
 Time
 Interesting – 3E’s
 Automate – Hootsuite
 Tips – Repost, Length; #; CTA; Engage

19. Measure

20. Build Your Social Brand
Vinod Mehra
Email: vinod.mehra@gmail.com