This document discusses strategies for competitive analysis and creating strategic plans. It covers analyzing competition at the industry, firm, and competitor level. At the competitor level, it recommends gathering information on competitors' histories, leadership styles, growth strategies, and approaches to differentiation versus cost leadership. The document also provides templates for analyzing a firm's own competitive position and its direct competitors to help develop effective strategies.
Porter's Five Forces: How to identiy attractive marketsstrategywrap .com
Whether you're starting your own business, building an existing venture or tackling a problem that affects a multinational company, Porter's Five Forces is a brilliant model for helping you analyse market attractiveness
Porter's Five Forces: How to identiy attractive marketsstrategywrap .com
Whether you're starting your own business, building an existing venture or tackling a problem that affects a multinational company, Porter's Five Forces is a brilliant model for helping you analyse market attractiveness
Knowledge from hurricane disasters which occur annually in the Caribbean Sea, Gulf of Mexico and Western Pacific should be enough to make any nation susceptible to hurricanes adopt and implement policies that will facilitate disaster resilience. The people who know: 1) what to expect (e.g., storm surge, high-velocity winds, rain, flash floods, and landslides,), 2) where and when it will happen, and 3) what they should (and should not) do to prepare will survive. What is also needed is integration of scientific and technical solutions with political solutions for policies on preparedness, protection, early warning, emergency response, and recovery. Presentation Courtesy of Dr. Walter Hays, Global Alliance For Disaster Reduction
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Knowledge from hurricane disasters which occur annually in the Caribbean Sea, Gulf of Mexico and Western Pacific should be enough to make any nation susceptible to hurricanes adopt and implement policies that will facilitate disaster resilience. The people who know: 1) what to expect (e.g., storm surge, high-velocity winds, rain, flash floods, and landslides,), 2) where and when it will happen, and 3) what they should (and should not) do to prepare will survive. What is also needed is integration of scientific and technical solutions with political solutions for policies on preparedness, protection, early warning, emergency response, and recovery. Presentation Courtesy of Dr. Walter Hays, Global Alliance For Disaster Reduction
LinkedIn is the worlds largest online professional network with over 200 million members in more than 200 countries and territories.
Fact: 2 new professionals join LinkedIn each second of every day.
In this slideshow you will learn:
- How to drive highly targeted traffic to your website using LinkedIn.
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- How to become an internationally known thought leader using the LinkedIn platform.
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A keynote addressing the opportunities and challenges of working with the Millennial Generation in business. Some things we have learned from the trenches.
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Presence and impact is still a fundamental element of business success. The team at Right At Home Realty, Canada's largest real estate group brought the Toronto team together to raise their game.
In 2005, the USAID Global Health Bureau sponsored a Summer Seminar series on Knowledge Management. For Better Practices in Global Health. The Public Health Consequences of Disasters was presented by Eric Noji, M.D., M.P.H. Dr. Noji is a Senior Policy Advisor (Emergency Preparedness and Response) at the Centers for Disease Control and Prevention (CDC), Washington, D.C. He is an expert in disaster epidemiology and the author of the book, The Public Health Consequences of Disasters (Oxford University Press). The presentation summarized the development of disaster management and humanitarian assistance, focusing on epidemiological methods, accident prevention, and disaster mitigation. Dr. Noji provided case studies on natural disasters and technological accidents, and emerging public health challenges to show the evolution of disaster epidemiology. The complete series on disasters can be accessed at the following link: http://transition.usaid.gov/km/seminars/2005/0726.html
Forecast of the national oceanic and atmospheric administration from August to December 2013: 13-20 named storms with 7-10 becoming hurricanes. Presentation courtesy of Dr. Walter Hays, Global Alliance for Disaster Reduction
This model aimed to provide a new way to use effective strategy to identify, analyse and manage external factors in an organization’s environment.
• Porter’s five forces model is an analysis tool that uses five industry forces to determine the intensity of competition in an industry and its profitability level.
• An attractive market place does not mean that all companies will enjoy similar success levels. Rather, the unique selling propositions, strategies and processes will put one company over the other.
• The Five Forces were Porter’s conclusions on the reasons for differing levels of competition, and hence profitability, in differing industries. They are empirically derived, i.e. by observation of real companies in real markets, rather than the result of economic analysis.
Pengantar ilmu manajeman, khususnya dalam bab strategi manajemen
Grant, R. M. (2016). Contemporary Strategy Analysis: Text and Cases. 9th Edition. UK: John Wiley & Sons.
Hitt, Michael A., Ireland, R. Duane, and Hoskisson, Robert E. (2017). Strategic Management: Concepts and Cases: Competitiveness and Globalization, 12th Edition. Boston, USA: Cengage Learning.
Robbins, Stephen P. and Coulter, Mary. 2016. Management 13th Edition. Pearson Education.
3 key influences:
The value of the product to customers
The intensity of competition
Relative bargaining power at different stages of the value chain.
OBJECTIVES
What are competitor’s current goals? Is performance meeting there goals? How are its goals likely to change?
ADOPTING BEST PRACTICES AND EMPLOYING PROCESS MANAGEMENT TOOLS
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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5. Porter’s 5 Competitive Forces Model
Power of BuyersPower of Suppliers
Threat of New Entrants
Threat of Substitutes
Degree
of
Rivalry
6. •Large purchases, especially when fixed costs high
•Unimportant to buyer
•Standard products
•Low switching costs
•Buyer earns low profits
•Threaten backward integration
•No threat of forward integration
•Buyer has full information
Buyers Power is Strong When
7. Powerful Buyers: in UK
UK Degree of Buyer Concentration
Supermarkets (1) Tesco Asda Sainsbury Morrisons Total
% Mkt Share 29 17 16 11 73
Banks (2) Lloyds RBS HSBC Barclays
% Mkt Share 30 16 14 13 73
(1) Kam City, 21 October 2014
(2) OFT
Supermarkets and Banks
8. •Suppliers highly concentrated
•Government is a supplier
•No substitutes
•Buyer has high switching costs
•Threatens forward integration
•Not an important customer of supplier
•Supplier product important
•Supplier’s products differentiated
Supplier Power (Mirror of Buyer) is Strong
9. Powerful Suppliers: in UK
UK Energy Market Share (%)
Electricity Gas Total
British Gas 12 24 18
E.ON 19 17 18
ScottishPower 10 10 10
EDF Energy 12 10 10
RWE nPower 12 12 12
Scottish &Southern Energy 25 13 13
Totals 85 66 81
Source: http://www.academia.edu/555316/UK_Energy_Market_Overview
Big Six Energy Suppliers in the UK
10. •Scale: Toyota
•Differentiation: Apple
•Capital requirements: Rolls Royce
•Switching costs: Microsoft
•Access to distribution channels: Coke
•Non-scale advantages
•Proprietary technology: Dolby
•Favourable location: Norwegian electricity
•Government help: Chinese industry
•Experience: Oxford publishing
•Reactions from incumbents: Predatory pricing
6 Major Barriers to Entry
11. •Other products/services which
perform the same function
•Place a ceiling on the price
Product/Service Substitutes
Movie Television, DVD, stage play
Telephone call Letter, fax, email
CD bought from retailer Download, Stream
Ferry journey
Aeroplane, tunnel plus car, rail
tunnel
Product catalogue CD, download from web
Substitutes
12. •Slow industry growth: House Building
Intensity of Rivalry
•Numerous equally balanced competitors: Web Page Designers
•High fixed costs: Rolls Royce
•Lack of differentiation: Office Stationery
•Large increments in capacity: Oil Refining
•Diverse competitors: Recorded Music
•High strategic stakes: Military
•High exit barriers: Shipyards
14. How?
Appraise each force
Then
Compete using a generic strategy
Find a position in the industry where you can
best defend yourself
Goal of Competitive Strategy
18. Lever Effects Difficulty
Price
Lower profits,
Disloyal buyers,
No skill
Retaliation
Easy
Promotion
Expand overall
market
Difficult
Distribution Maintain margins Difficult
Innovation
Higher and more
sustained profits
Difficult
Service
Price and cost
advantage
Difficult
Quality
Price and cost
advantage
Difficult
Sources of Differentiation: The Marketing Levers
Or why low price is a terrible weapon
20. Major Global Advertising Spend : A Paradox?
Samsung: World’s biggest advertising spend 2014
Yet its Phone profits declined 78% in Q4
Apple: Lowest % advertising spend
Yet its profits soar
Microsoft spend 8.0% of sales
Apple spend 0.7% of sales
8.0%
0.7%
x 11 times
Why?
21. The Reason
One is selling a product
The other is marketing a brand
Product Brand
Product
Price
Advertising
Product + Associated Services
Promotion
Design
Warranty
Quality
Customer service
Innovation
Distribution
Uniqueness
25. Source: Forbes
0
20
40
60
80
Revenue Growth
EBITDA Grth
Mkt Cap Growth
Top 10 Innovators Top 10 Spenders
Top 10 innovators outperform their peers in 3 key
financial metrics (5 years CAGR)
Real Innovation Pays
26. Lever Effects Difficulty
Price
Lower profits,
Disloyal buyers,
No skill
Retaliation
Easy
Promotion
Expand overall
market
Difficult
Distribution Maintain margins Difficult
Innovation
Higher and more
sustained profits
Difficult
Service
Price and cost
advantage
Difficult
Quality
Price and cost
advantage
Difficult
The Marketing Levers
Reminder
27. •Buyer power reduced – alternatives denied
Differentiation
•Price premiums + loyal buyers give
margins to deal with supplier power
•Brand loyalty protects
31. •More important than ever
•Generic strategies vital – the basis of
much successful e-business
The big changes:
•Switching costs reduced
•Fantastic opportunities to resolutely
pursue a generic
Competitive Forces in the Internet Ear
32. Force Threats Our strategy
Power of Buyers
Power of Suppliers
Threat of New Entrants
Threat of substitutes
Degree of rivalry
Our generic strategy:
Practical Application
33. Creating and Presenting Strategic Plans
Competitive Analysis and Strategies (B.2.4.)
Firm Competitive Position
34. Characteristic Comment
Sales (£) The larger the better
Market share (%) The larger the better
RMS The larger the better
RPQ The larger the better
Price rel to comp (%) The larger the better
New prod/sales (%) *The larger the better
R&D/Sales (%) The larger the better
Degree of Competition The more benign the better
Determinants of Firm Competitive Position
* Assuming firm is already No. 1 in RPQ
Which is
best?
39. •Predictions
Actual Competitors: Wide discussion
•History:
•Leader/Follower
•Growth
•Focus on Leaders - past behaviours
•Focus on Insurgents and Barons
•HVLC versus Diff. versus Focus
•Organic versus Acquisition
Existing
•New diverse entrants or threatsNew
40. Competitor
name
Main person Growth rate
Leader/Follo
wer
Strategy:
HVLC/Diff/F
ocus
Strategy:
Org/Acq
Our strategy
1
2
3
4
5
6
Comments
Actual Competitor Analysis