Defining the Golf Club
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The document discusses defining a golf club and its markets and products. It examines the different products and markets for both the course and clubhouse areas of a golf club. Tables are included that are meant to be completed with financial data about revenues from course and clubhouse products and services over three years to analyze trends.
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1) The document discusses different types of decisions that must be made at a golf club, categorizing them as strategic, administrative, or operational.
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Spg putting it all together the final plan
XYZ Golf Club presented its future strategy for 201X-201Z which includes plans to grow revenue from £1.719M to £1.904M through improving course quality, increasing room rentals, and expanding sponsorship. Key initiatives include continuing a major drainage improvement project, keeping fees in line with inflation, and enhancing internal/external communication. Financial projections show healthy balances with income exceeding expenditures each year. The strategy prioritizes maintaining the club's values of providing an affordable, high quality course and clubhouse for members.
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This document contains projections for the income and expenditures of a bar and restaurant from 2016-2019. It includes projected revenues from various sources like members fees, functions, and food/drink sales. Projected expenditures are listed for items like payroll, utilities and supplies. Figures are initially omitted but added later. Summary financial statements are provided consolidating the projections for the bar and restaurant operations, showing deficits in 2017-2018 turning to a small profit in 2019. The document outlines an iterative process to refine the projections through reducing expenditures.
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- The competitive landscape analysis suggests the club should aim to be the best in its class for course, clubhouse, facilities, and service
- The club serves relatively affluent customers and faces few competitors for big-ticket items like golf memberships
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Defining the Golf Club
- 1. Defining the Golf Club
- 2. What is a Golf Club? Absurd A golf club is where people play golf
- 3. What is Shampoo? Absurd Shampoo is for washing your hair
- 4. Shampoo Cheapest: Fresh Apple £0.15 per 100ml. Dearest: Anti-Hair Loss: £3.99 per 100 ml. Dearest = Cheapest x 27 Different products for different markets Number available on-line September 2017: 436
- 5. A Golf Club Does it have: Different products for different markets Yes
- 6. Defining the Golf Club P r o d u c t s M a r k e t s Course Clubhouse P r o d u c t s M a r k e t s
- 7. The Markets Full Young Teams Guest Visitors Societies Corporate Society P r o d u c t s Course Shop Professional Flora & Fauna Buggies Tee Sponsor Event Sponsor Comment Defining the Golf Club: The Course Comment: Build, Hold, Harvest, Divest
- 8. 200X (£k) 200Y (£k) 200Z (£k) Comment P r o d u c t s Course Shop Professional Buggies Tee Sponsor Sponsor Flora & Fauna Revenues from the Course Complete the table
- 9. The Markets Full Young Teams House Guest Visitors Societies Corporate Society P r o d u c t s Bar Restaurant Lockers Hobbies Conference Weddings etc. Comment Defining the Golf Club: The Clubhouse Comment: Build, Hold, Harvest, Divest
- 10. 200X (£k) 200X (£k) 200X (£k) Comment P r o d u c t s Bar Restaurant Lockers Hobbies Conference Weddings etc. Comment Revenues from the Clubhouse Complete the table
- 11. 200X (£k) 200Y (£k) 200Z (£k) Comment P r o d u c t s Course Clubhouse Total Course + Clubhouse Revenues Complete the Table
- 12. The end