The document discusses using Facebook as a marketing tool for 4-H organizations. It provides statistics on social media usage among teens and outlines some risks and considerations to keep in mind, such as privacy, copyright, and terms of service agreements. The document then gives definitions of social networking, individual profiles, fan pages, and ways social networking can be used to extend networks, market programs and products, and communicate with other groups.

1. FACEBOOK 101: A 4-H MARKETING TOOL Heidi Dusek Youth & Family Coordinator, Outagamie County UW-Extension

2. Resources for this presentation This presentation is available at: http://www.slideshare.net/hmdusek Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology http://pewresearch.org/topics/internetandtechnology/ Definitions came from: www.techterms.com

3. Social Media Revolution Video

4. Who is YOUR audience?

5. What is most relevant to teens? (Ages 12-17) : PEW Research: Internet & Tech 97% play computer, web, portable, or console games (Guitar Hero most frequently played), 78% play games online 71% are cell phone owners (of them 38% send text messages daily 64% have created content on the internet (35% blog, 54% post photos) 65% use social networking sites 32% have been a target of cyber bullying

6. Risks and Considerations Who is your audience? Is it appropriate? Privacy (settings/expected behavior) Copyright & Fair Use Terms of Service Agreement - liability, who owns the content Accountability - how do people find your content Life of the Data (permission to post) Stability of site/Security

7. Before getting connected….

8. Social Networking A term to describe how people are connecting with others around the world, using the internet. Example: Facebook, MySpace, LinkedIn

9. Individual Profile

10. Fan Page

12. Ways to Use Social Networking Extend your network- find connections with others -staff (network, program development, communication) Marketing program/products -new audiences (marketing, awareness, fundraising) -fan pages ( video tutorial ) -group pages -event announcements Communicate with other groups - Public or private

13. Whose using Social Networking? 73% of 12-17 years old have profile 86% of 18-29 year olds have profile 61% of 30-49 year olds have profile 47% of 50-64 year olds have profile 26% of adults 65 and older have a profile. These rates have quadrupled since 2005

14. Impact on Volunteer organizations Internet users are more likely than others to be active in volunteer organizations (Adults) 82% social network users are even more likely to be active in groups. 56% of non-internet users. What does this mean?

15. Overwhelmed? Just know these applications exist to help you If they sound exciting, try 1-2.