From Movie 10.1 Developing Strategies

1. Developing Strategies

2. • Opportunity
• Poor performance
•Failure looming
• New general manager
• Internal
• External
Triggers

3. • Highest numbers (Volume)
• Highest quality (Differentiation)
Types of Strategy
😪
😃

4. • Grow
• Forget
• Hold
• Recover
Actual Strategies

5. • Hope and monitor
• Recover
• Hold
• Forget
• Early action
• Change top group
• Increase the revenues
• Reduce the assets
• Reduce the costs
• Just forget
Actual Strategies

6. Product
development
Markets
Products
NewExisting
New
Existing
Market
development
Low
Risk
High
The Ansoff Matrix
Market
penetration
Diversification
Grow Strategies

7. New
services to
our own
Markets
Products
NewExisting
New
Existing
New types
of customers
The Golf Club Growth Matrix
More of the
same
Totally new
everything

8. Markets
Existing
Products
Existing
Market Penetration
•More new playing members
•More social members
•More temporary members
•More conferences
More of the
same

9. New
services to
our own
Markets
Existing
Products
New
Product Development
•Driving range
•Big screen golf tournaments
•Fitness classes for golf
•Club, shoe and buggy cleaning

10. Markets
New
Products
Existing
New types
of customers
Market Development
•Tours
•Hobbyists
•Universities/Schools
•Corporates

11. Markets
New
Products
New
Diversification
Totally new
everything
•Create a spa
•Paid public car park

12. •Next 2 years
•Two levels
•The golf club
•The products & markets
Shape of Strategy

13. •The golf club
•The products
& markets
Shape of Strategy: An example
Our strategy is to grow the golf club
incrementally through continuous improvement
in quality and financial strength
•Increase membership by 5%
•Increase corporate membership by 10%
•Complete the new drainage system
•Start new buggy paths

14. The End