The document discusses strategies for improving asset utilization at a golf club, including maximizing use of existing facilities like idle rooms, upgrading equipment continuously, and configuring the clubhouse to maximize density to help offset costs of maintaining the golf course. It cautions against costly large projects and recommends focusing on increasing staff productivity, filling idle spaces with paying users, and substituting machinery where possible to reduce investment intensity and improve overall asset utilization.

1. Asset Utilisation

2. Asset utilisation
Competitive position
Where are we going
People buying In
Right management structure
Leadership
Markets addressed
Relatively affluent
Big ticket items
Growing
Not many big competitors
Volume versus quality
Uniqueness
Location
My Golf Club
Staff productivity
Idle rooms used
Lots of paying users
Caution: Costly big projects

3. Asset utilisation
Staff productivity
Idle rooms used
Lots of paying users
Caution: Costly big projects

4. Asset utilisation
Add new fixed assets : Beware
(The investment intensity trap)
!

5. Asset utilisation
Idle rooms:
(Reduce investment intensity)
Busy
"
Lots of paying users

6. Asset utilisation
Staff productivity
Substitute: machinery & equipment
How organised

7. Asset utilisation
• The Course: Minimise density
• Equipment: Continuous upgrade
•The Clubhouse: Maximise density

8. The Trick
Asset utilisation
Getting the clubhouse
To pay for the course

9. The end