The document discusses different levels of strategic management and business-level strategies for gaining competitive advantage. It describes three generic business-level strategies - cost leadership, differentiation, and focus - and explains their strategic choices, advantages, and disadvantages. Companies must determine which generic strategy to pursue and make consistent product, market, and competency choices to implement their strategy successfully. Their strategic positioning also depends on competitors' strategies.

1. Building Competitive Advantage through Business Level Strategy Chapter 5

2. Levels of Strategic Management From Chapter 1

4. Business-Level Strategy How do we compete in this business?

10. The Dynamics of Business-Level Strategy Source: Copyright © C. W. L. Hill and G. R. Jones, “The Dynamics of Business-Level Strategy,” (unpublished manuscript, 2002).

12. Product/Market/Distinctive-Competency Choices and Generic Competitive Strategies

24. Why Focus Strategies Are Different

32. Stages in the Industry Life Cycle

33. Choosing an Investment Strategy at the Business Level

35. A Decision Tree for UPS’s Pricing Strategy

37. A Payoff Matrix for GM and Ford

39. Altered Payoff Matrix for GM and Ford