The document describes the Community Partnership Initiative (CPI), a program that matches corporate volunteer teams with local non-profits to help improve the non-profits' financial sustainability. The CPI will take place from June to October 2014, with volunteer teams providing mentoring and coaching to non-profits on fundraising strategies and activities. Teams will be evaluated based on deliverables in October, with prizes awarded to the winning team and non-profit. The goal is to help non-profits gain skills to become less reliant on international funding.

1. COMMUNITY PARTNERSHIP INITIATIVE
Improving nonprofits’ financial sustainability
April, 2014
Organized by: Funded by:

2. Shelter
Accessibility
Play
Education
Healthcare Vocational
Training
Life improvement
Rights
In Ho Chi Minh City, hundreds of local not-for-profit organizations (NPOs) are providing
free services to improve the lives of various vulnerable groups

3. With the looming threat of
permanent withdrawal of
international funding from Vietnam,
which have dwindled as Vietnam
joined the ranks of middle-
income nations.
Many of them relied on
international fundings,
local NPOs can no longer be dependent
on these sponsors and need to learn to
raise financial resources locally.

4. “We relied on international fundings for
our operation. When the funders withdrew
out of Vietnam, we struggled because we
did not prepare for this situation and did
not know how to raise fund for ourselves.”
– A manager at a shelter for boys

5. 63%
NPOs don’t
have written
fundraising plan
68%
NPOs admit
having
unstable
financial
status*
* LIN annual survey with 70 NPO partners (2013)
Did you know?

6. Organizations and individuals are putting their efforts into helping these NPOs
gain the necessary skills to become sustainable.
It is now time for you to
join the movement
to support the community where you are living and working!

7. LIN
Community
Partnership
Initiative
What?
A ready-made CSR program
Who?
Local NPOs
& Teams of corporate/individual volunteers
How?
Volunteers provide mentoring and
coaching to NPOs
When
June – September 2014

8. LIN Community Partnership Initiative (CPI)
Matching
Process
Mentorship Judging
Award
ceremony

9. 1. Matching Process (May-Jun)
Meet & Greet
23 May
• 5 minute introduction for each NPO and
company
• Networking – Q&A
• 3 days deliberation
• Companies submit top 3 selections to LIN via
email
• (*Note: continued discussion on best way to
match)
Orientation
1-14 June
• First meeting of each team
• LIN facilitates the orientation
• Set expectations and targets
Selection Announcement
30 May
• LIN make announcement to selected
NPOs.
• Each company matched with one
NPO.

10. 2. Mentorship (Jun-Sep)
Fundraising
Strategy
Sketching the
donor market,
analyzing the
approach
Donor
Database
Complete list of
past, present,
and potential
donors
Donor
Stewardship
Plan
Ideas on door
retention with
timeline &
products (thank
you letter, donor
appreciation
initiatives)
Fundraising
Ideas
3 feasible
fundraising ideas
for the NPO
Income
generating
activity
The
implementation
and execution of
one of the
fundraising ideas
Strengthen NPOs' strategy for long-term financial sustainability

11. 3. Judging (Oct)
A judge panel will evaluate
each team based on:
• The deliverables list
• The quality and
creativity of their
implemented
fundraising activities
Judges
Mimi Vu
Director of Advocacy &
Strategic Partnerships
Pacific Links
Nguyen Phuong Anh
Consultant
CSIP
Nguyen Duc Thuy Anh
Commercial & Planning
Finance Manager
CocaCola

12. Prize for winning team
• 1-year membership to a business association of their choice (up
to 4 mil VND)
• 40 million VND for organizational or project purposes within the
organization
NPO
Corporate/Volunteer team
All participants
• Trophy
• Public recognition
• Appreciation award
• Complimentary tickets to LIN Narrow The Gap event (in
August), an opportunity to meet potential donors
4. Award Ceremony (Oct)

13. MAY JUN JUL AUG SEP
Mentorship Judging
Award
ceremony
Matching
Process
OCT
Check-in 1
NPOs
Check-in 2
Mentors
Meet&Greet
23 May
17 Oct
Orientation
1-15 June
Tools submission
20 Sep

14. Who can participate?
Professionals with at least 3 years experience in the following or relevant
field(s) of expertise
Finance CommunicationsMarketing/Sales Biz Development

15. Who can participate?
NPOs that:
*2014 Fundraising Plan (preferable but not compulsory)
Are LIN’s partners Have 2014 Budget Have 2014 Action Plan

16. YOU
Time: 2 hours/week
(for 4 months)
Your Knowledge in:
NPOs
Time: 2 hours/week
(for 4 months)
Their Knowledge in:
• Nonprofit sector
• Community causes
• Solutions in place
LIN
We take care of all logistics:
• Facilitated matching
• Facilitated orientation
• Customized consultation
• Ongoing support
• Useful resources
• Marketing/Sales
• Finance
• Communications
• Client Service
• Business Development
Work together
Contribution

17. Practice coaching and
training skills
Recognition by NPO
and public
Increase leadership
capacity
Expand understanding of
nonprofit work
Community
engagement
CORPORATE
VOLUNTEERS
Raise awareness of
mission
NON-PROFITS
Build professional
skills
Receive concrete CPI
deliverables
Achieved
common
goals
&
Stronger
communities
Mutual Benefits

18. Challenge: Communications skills
62Volunteers
8 companies
3 volunteer teams
200 Volunteer Hours
150,000 USD Value
Benefiting 73 staff and volunteers
from 20 NPOs
CPI 2013: At A Glance

19. CPI 2013: What the companies said…
“We were committed to our pro bono work because we were totally
convinced by this idea, and we really appreciated the opportunity
to contribute to the community in this meaningful way.”
- Ms. Giao Phan
General Manager, BBDO Vietnam
“The Community Partnership Initiative is not only an exciting
competition where media companies can learn from each other. It
also provides us an invaluable opportunity to support the non-profit
organizations practically and sustainably.”
- Ms. Tran Thi Minh Phuong
Director, Green Hat communications agency

20. Are you ready to
JOIN THE MOVEMENT?

21. Form a group of
experts with
colleagues at
work (at least 3
people/group)
Step
1
Go to
www.linvn.o
rg to sign up
deadline: May
15th
Step
2
Spread the word
about CPI to
other
professionals
Step
3
Sign up!

22. Special thanks to our sponsor

23. Website: www.linvn.org
Email: volunteer@linvn.org
Tel: 08-3512-0092