This document outlines NCT's plans to enhance fundraising and engagement efforts over the next 8 years to support their mission of helping parents. Key initiatives include: 1. Making donations and membership more accessible through improved offerings and transparency on impact. 2. Diversifying funding sources through new donor opportunities, commerce partnerships, and social enterprise programs. 3. Demonstrating impact to existing and potential supporters through reporting on outcomes. The goal is to reach 20 million parents by 2020 and ensure NCT's services are available to all who need support until society better supports the needs of new parents. Feedback is requested to help strengthen NCT's strategies.