Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
Nowadays, social networks are now important part and parcel of business and life of everyone. Therefore, you, as a business owner, should take their presence seriously, look at it smartly, and have a plan to use them to achieve sales and marketing goals. Like other "Smart Business" books, this book is based on a smart look; It means looking at existing standards and realities from different angles so you can succeed at what you do. Based on this, you will learn how to use social networks smartly in business.
Here's Alan Smith's pitch for The Movement 09 operating procedures. Focused on decentralized Awareness, Freemium Funding, utilizing existing infrastructures where possible, and decentralizing everything within a "Champion" based organizational membership model, this one got people talking. Delivered to Toronto on January 15th, from London UK.
Changing your name or logo? Feeling overwhelmed by the thought of figuring out every single piece of paper, business card, sign, and web site that needs to be updated? It's a lot to keep track of. That's why we created this checklist. You'll need to tweak it to meet your specific needs, but it'll give you a solid start.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
Nowadays, social networks are now important part and parcel of business and life of everyone. Therefore, you, as a business owner, should take their presence seriously, look at it smartly, and have a plan to use them to achieve sales and marketing goals. Like other "Smart Business" books, this book is based on a smart look; It means looking at existing standards and realities from different angles so you can succeed at what you do. Based on this, you will learn how to use social networks smartly in business.
Here's Alan Smith's pitch for The Movement 09 operating procedures. Focused on decentralized Awareness, Freemium Funding, utilizing existing infrastructures where possible, and decentralizing everything within a "Champion" based organizational membership model, this one got people talking. Delivered to Toronto on January 15th, from London UK.
Changing your name or logo? Feeling overwhelmed by the thought of figuring out every single piece of paper, business card, sign, and web site that needs to be updated? It's a lot to keep track of. That's why we created this checklist. You'll need to tweak it to meet your specific needs, but it'll give you a solid start.
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...Erica Mills
Great organizations can run into some serious challenges when delivering their elevator pitch. The average person used 15,000 words a day. Why not use those words to drive action and engagement and other awesome stuff?
How do you come up with a personal elevator pitch that works for you and also the organization for which you work? Whether you work for a Fortune 500 company, a local non-profit, or yourself, a personal pitch is a professional imperative. This presentation goes over how to perfect your personal pitch (and also reveals why bad pitches happen to good people).
2. 1, 2, 3
Everyone uses slightly different
words to talk about what they
do. For simplicity, we use
“organization” to refer to a
nonprofit or a foundation,
and “supporters” to refer
to donors/volunteers
/patrons, etc.
What do a tree and marketing have in
common? Anyone can plant a tree and anyone
can do marketing. The trick in both cases is
knowing how to make it grow and thrive.
With the 1, 2, 3 Marketing Tree, you can
market your mission with confidence.
1 Define WHAT marketing success looks
like for your organization.
2
Identify WHO you need to reach for your
marketing to be successful.
3
Figure out HOW to most effectively
reach your ideal supporters.
First thing’s first —
turn the page and do the
1, 2, 3 Marketing Assessment.
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eting
For more tools and resources
to help you market your
ark
mission with confidence,
visit our DIY page at
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,3
3c. Now imagine you get a call from your ideal
supporter. Tell them why they should work with you.
Mechanisms
Message
2
3d. List the top three ways (e.g. flyers,
3d. website,top 3 mechanisms (e.g. flyers,
List the Facebook, etc.) you will reach
1,
website, Facebook, etc.) you will use over
your ideal supporters over the next year.
Assign who will be inyour ideal supporters.
the next year reach charge of making
each one happen andcharge of making
Assign who will be in by when.
each one happen and by when. Measurement
3a. If your marketing is successful,
3e. How will you measure
in one year you will be known 3b. Imagine you are at a cocktail party. What would the success of each
as the organization that… you say if someone asked: “What do you do?” marketing mechanism?
3 Finally, figure out HOW
to most effectively reach
your ideal supporters.
2a. Name some common characteristics of HOW
your best supporters – past and present. 2d. Based on what you know
2b. Why do your best supporters say 2c. How do your best supporters of your best supporters,
they like working with you? find out about you? describe your ideal one.
2 Next, identify WHO
you need to reach
for your marketing
to be successful.
1b. What do you do best? 1c. Who is your competition?
WHO 1d. What differentiates you from your competition?
1e. What will be different for your organization one year from
1a. What does your organization offer? now if your marketing is successful?
1 First, define WHAT
marketing success
looks like for your
organization.
WHAT
Write your
organization’s name
here.
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eting
to help you market your
ark
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visit our DIY page at
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