The document discusses enlightened self-interest, which states that by acting to further the interests of others or one's group, one ultimately serves their own self-interest. It provides Google as an example, investing in affordable housing to improve its societal standing. It also discusses unenlightened self-interest and how selfishness harms groups. Enlightened self-interest considers both personal and social interests, influencing local and global levels. It concludes that acknowledging both self-interest and altruism allows everyone to gain through cooperation.

1. Prepared by : Think in
Enlightened
Monil Patel
Self - interest
AdityaVakaskar
Swati Sharma
Mihir Tailor Contributor
Personality
Program

2. Enlightened Self-interest
Enlightened self-interest is a philosophy in
ethics which states that persons who act
to further the interests of others (or the
interests of the group or groups to which
they belong), ultimately serve their own
self-interest.
Enlightened self interest is a way to
create good for self and good for all at the
same time, including team
mates, bosses, customers and
organization. Contributors think in
enlightened self interest.

3. Unenlightened Self-interest
When all persons act according to their own
selfishness, that the group suffers loss as a
result of conflict, decreased efficiency
because of lack of cooperation.
This leads to unpleasant situations, broken
relationships, unhappy team-mates,
subordinates, and bosses, and lower trust in
any situation

4. Understanding Enlightened Self-interest

5. The principle of enlightened self-interest
takes into account both parts: You place
your own interests first.
You keep in mind that your own interests will
be best served if you take into account the
interests of others.

6. Enlightened self-interest is a connection between
personal and social. So it finally influence the local
and global.

7. Google’s CSR strategy
is openly motivated by
enlightened
self-interest. According
to Axel
Marrtinez, assistant
treasurer for
Google, the company
invested US$28 million
in 240 affordable
housing units for low-
income families not only to be a good corporate
Massachusetts, in
Boston & also to benefit from an improvement
citizen, but
in societal standing by being seen to contribute
to social problem solving.

8. Muammar Muhammad Abu
Minyar al-Gaddafi was
leader of Libyan Arab
Republic.
He led an autocratic
government despite the
Libyan state's denial of his
holding any power
Libya is a small african state
which is rich in natural oil, for his own interest
he nearly exhausted
He misused high place of power for indulging into
anti social acts

10. He has been a great contributor to
the society. He initiated a change
for betterment & upliftment of the
society.
He initiated the LOKPAL BILL
movement for the betterment of
our country INDIA.
The main reason behind LOKPAL
BILL was to eradicate corruption
from our country.
He went on hunger strike to force the government to
accept the BILL.

12. TWO SIDES OF
A COIN

13. Robin Hood was a heroic
outlaw in English
folklore. A highly skilled
archer and swordsman,
he is known for "robbing
from the rich and giving
to the poor", assisted by
a group of fellow outlaws
known as his "Merry
Men“.
But at the end he was a
robber.

14. Raju Ramalingam is the founder
and Chairman of Satyam
Computer Services Ltd
He a runs Byrraju Foundation
Started 108 ambulance and
donated it to AP Govt.
Works for under privileged.
Misled stake holders and
reported wrong profits leading
to criminal charges against
him.

15. Why enlightened self – interest is
important?
If human beings did not have an inherent will to
protect themselves and further their own
interests, they would not survive.
Knowing what is in your interests will help you
get what is best for you and avoid what is
harmful. It will keep you moving toward your
goals and ensure that your goals are the right
ones for you.

16. Contributing to the development and survival of
the society in which you live will mean a better
environment in which to pursue your interests.
If you acknowledge that self-interest is inherent in
your nature, you will feel less guilty about looking
after yourself.
If you acknowledge that altruistic behavior is in
your interests, you will be more likely to cooperate
with others. If you do both, everyone gains.

17. Conclusion
According to enlightened self-interest, an
action is morally acceptable if it benefits an
individual (or organization) without
intentionally harming others, and the
benefits counterbalance the harm.
If one operates with the win lose attitude,
then one cannot collaborate with anybody.

18. Swam Vivekananda disliked small minded
and fearful selfishness. He wanted us to be
large, unselfish, and therefore free and bold
in all our dealing with the world.