The nonprofit organization Caleb Project needed a new website as their existing site did not meet goals, was outdated, and not compliant with standards. An in-house team was formed including a content manager, developers, editor, and graphic artist. Their challenge was to identify hardware/software solutions, gather content from departments, create a design, navigation, and priority home page content. Working together, they created a successful site allowing users to find resources, donate, and register for courses.
The document discusses key considerations for SharePoint extranets including branding, authentication, architecture, and deployment options. It provides case studies of organizations that implemented SharePoint extranets to replace home-grown tools for customer and partner portals, enable secure engineering collaboration with external partners, and securely share information with stakeholders on large construction projects.
The document discusses KMA's investment in sending employees to the SharePoint Conference 2011 to learn about new features and trends, including social computing. It provides an agenda for KMA to share highlights from the conference with a focus on social computing in SharePoint and recommendations for clients. The highlights include lessons on improving productivity with social technologies, case studies on their use, and customer presentations on implementing social intranets.
HubSpot is inbound marketing software that allows users to attract visitors to their website, convert those visitors into qualified leads, and close those leads as customers. It provides tools to create content like blog posts and social media messages to attract visitors, landing pages and forms to capture leads, and email marketing and automation to nurture leads through the sales funnel. The software also offers analytics to measure marketing performance and success.
This document discusses transforming a company's recruiting budget to focus more on Web 2.0 strategies. It begins by noting how job searches have shifted massively online in recent years. The presentation then outlines why companies should focus their recruiting efforts on Web 2.0 channels like search engines, social networks, and building an online talent community. Budget estimates are provided for various Web 2.0 projects and metrics for measuring their effectiveness are discussed. The presentation concludes by emphasizing the need to measure results and drive efficiency to gradually reduce spending on traditional channels like job boards and shift more funds to Web 2.0 over time.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
The document discusses key considerations for SharePoint extranets including branding, authentication, architecture, and deployment options. It provides case studies of organizations that implemented SharePoint extranets to replace home-grown tools for customer and partner portals, enable secure engineering collaboration with external partners, and securely share information with stakeholders on large construction projects.
The document discusses KMA's investment in sending employees to the SharePoint Conference 2011 to learn about new features and trends, including social computing. It provides an agenda for KMA to share highlights from the conference with a focus on social computing in SharePoint and recommendations for clients. The highlights include lessons on improving productivity with social technologies, case studies on their use, and customer presentations on implementing social intranets.
HubSpot is inbound marketing software that allows users to attract visitors to their website, convert those visitors into qualified leads, and close those leads as customers. It provides tools to create content like blog posts and social media messages to attract visitors, landing pages and forms to capture leads, and email marketing and automation to nurture leads through the sales funnel. The software also offers analytics to measure marketing performance and success.
This document discusses transforming a company's recruiting budget to focus more on Web 2.0 strategies. It begins by noting how job searches have shifted massively online in recent years. The presentation then outlines why companies should focus their recruiting efforts on Web 2.0 channels like search engines, social networks, and building an online talent community. Budget estimates are provided for various Web 2.0 projects and metrics for measuring their effectiveness are discussed. The presentation concludes by emphasizing the need to measure results and drive efficiency to gradually reduce spending on traditional channels like job boards and shift more funds to Web 2.0 over time.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
The document discusses corporate blogging and is a presentation by Sabrina I. Pacifici on the topic. The presentation covers blog facts, content creation and management, marketing and branding with blogs, using blogs as knowledge management tools, stats on corporate bloggers, reasons to blog, what to blog about, elements of good blogs, and examples of focused blogs.
The document is a presentation about corporate blogging given by Sabrina I. Pacifici. It discusses the rise of corporate blogging, providing statistics on the number of corporate blogs. It also outlines benefits of corporate blogging such as knowledge sharing, branding, and marketing. Additionally, it provides examples of large tech companies that have embraced blogging and gives tips for setting up and maintaining successful corporate blogs.
Sabrina I. Pacifici presents on the topic of corporate blogging. Some key points from the presentation include:
- Discussing why companies should consider blogging, such as to share knowledge, promote projects internally, and increase productivity.
- Providing examples of large tech companies like Microsoft and Sun Microsystems that have employees actively blogging.
- Covering best practices for corporate blogging, like obtaining stakeholder buy-in, focusing content, and committing to regular updates.
- Highlighting the benefits of blogs for knowledge management, as an alternative to email or a supplement to company websites and intranets.
Developing an effective website captovate 2012_hs_v8Captovate
The document provides an overview of developing an effective website. It discusses planning for success by determining if a website is needed, defining its purpose, researching target audiences, and setting goals. It also covers getting started by determining resources needed and how to work with an agency. The document outlines key elements of an effective website, including having a solid foundation through proper information architecture and usability. It emphasizes the importance of content, design, functionality, search engine optimization, and social media integration.
Enterprise 2.0 - Everything You Need To Know About SharePoint 2010 Social Cap...Richard Harbridge
This document provides an overview and demonstration of SharePoint's social capabilities. It begins with an introduction to the value of social features in SharePoint, including lowering costs, improving agility and innovation. Various social features are then explored, such as wikis, blogs, profiles, pictures, activities and tagging. The document concludes with a demonstration of people search capabilities in SharePoint.
Beyond Budgeting auf der Performance 2008Gebhard Borck
This document provides an overview of corporate blogging. It discusses why companies should consider blogging, what types of content to include, and best practices for setting up and maintaining corporate blogs. Some key points include: promoting internal marketing and collaboration, capturing and sharing information across an organization, and creating a searchable archive of company knowledge. The presentation also provides examples of focused blogs and statistics on corporate blogging adoption.
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
SPTechCon - July 2012 - Effective requirements gathering workshopsRuven Gotz
The document discusses best practices for organizing requirements gathering workshops to implement a SharePoint system, including using tools like Mindjet and Balsamiq to map workflows, documents, and taxonomies, and gathering information on user needs through departmental interviews and examining processes. The goal is to understand organizational goals and user needs to design a system that meets requirements and avoids "kitchen sink" approaches or solutions that do not address real needs.
This document provides an overview of Accolade Arts' client portfolio, including summaries of work done for several nonprofit arts organizations. Projects included branding, website development, email marketing, social media management, and public relations. Services emphasized strategic planning, compelling design, and measuring business results.
Jesse James Garrett:
http://www.jjg.net/elements/
Bill Scott:
http://looksgoodworkswell.blogspot.com/
UX design and Ajax design patterns gurus JJ Garrett and Bill Scott (Copyrights from Garret/ Adaptive Path and Scott/ Yahoo, 2003) Courtesy of Garrett and Scott, 2005.
IBM discusses the evolution of knowledge management (KM) from KM 1.0 to KM 2.0. KM 1.0 focused on private controlled environments while KM 2.0 emphasizes public dynamic collaboration. Key aspects of the evolution include moving from individual work to immersion in workplace conversations, from static protected content to fluid participatory development of content, and from measuring value based on deliverables to also including online reputation. Innovation now occurs at the intersection of insights through mobilizing collective knowledge across traditional boundaries.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Linked in beginner class one - how to build and optimize your profile for b...Social Jack
This document provides an overview and agenda for a webinar on how to build and optimize a LinkedIn account for new business. The webinar will cover how to build an optimized LinkedIn profile, maintain optimal account settings, add new target contacts, and change settings for Google searches. Future webinars will cover building connections, getting found and referrals, and networking skills. The goal is to provide guidance on using LinkedIn effectively for business development.
Please contact me at your earliest convenience if you have any other questions! I'm available most days between 9am-5pm EST and would be happy to discuss opportunities to collaborate.
The 12 Essential Elements of a Lead-Generating WebsiteCarl Woolston
IGNORANT MARKETERS RAVE that increasing your website traffic is the online marketing panacea. It's just a numbers game, they will tell you. You just have to get enough people to see your site, then you will increase your business.
Piffle and pooh. Website conversion is far more important than traffic.
Think about it: Would you rather have 5,000 website visits per month with a 1% conversion rate (50 leads/month), or 2,000 visits per month with a 3% conversion rate (60 leads/month)?
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Presented for Higher Logic's Learning Series
The social web has created a new set of expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards? Your website goes beyond a place where people simply gather information. Association websites have come a long way since the days of glorified brochures and links to PDFs of your journal.
Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web – and the way your members use your association website.
Be part of a high level review of five key trends ranging from content marketing to responsive design and walk away with strategies and ideas on how your site can compete in this modern online landscape.
Find Information Faster Using SharePoint 2010 SearchPerficient, Inc.
The document provides an overview of customizing search in SharePoint 2010. It discusses the search architecture and components, how to prepare content for search through content types and metadata, customizing the search web parts and results display, and using search reports and analytics to improve search over time. Tips are provided on using metadata and keywords to target search results.
Don't Design Websites. Design Web SYSTEMS! (Dallas Drupal Days 2011)Four Kitchens
The document discusses designing websites as dynamic web systems rather than static pages. It recommends that designers first define the site purpose and content, choose a platform like Drupal, and translate designs into the framework's terminology. The presentation provides tips on conceptualizing a site as a set of reusable components that can be adapted over time.
This document outlines Elaine Meyer's career path from electrical engineer to her current role as User Experience Specialist and Information Developer at ProQuest. It details her various roles in application engineering, knowledgebase development, and library science. Meyer gained experience in user experience, technical writing, training, programming, and working with customers/vendors through these positions. She obtained an Internet Professional Certificate from Washtenaw Community College and a master's degree in Library and Information Science and Human-Computer Interaction from University of Michigan.
The document discusses corporate blogging and is a presentation by Sabrina I. Pacifici on the topic. The presentation covers blog facts, content creation and management, marketing and branding with blogs, using blogs as knowledge management tools, stats on corporate bloggers, reasons to blog, what to blog about, elements of good blogs, and examples of focused blogs.
The document is a presentation about corporate blogging given by Sabrina I. Pacifici. It discusses the rise of corporate blogging, providing statistics on the number of corporate blogs. It also outlines benefits of corporate blogging such as knowledge sharing, branding, and marketing. Additionally, it provides examples of large tech companies that have embraced blogging and gives tips for setting up and maintaining successful corporate blogs.
Sabrina I. Pacifici presents on the topic of corporate blogging. Some key points from the presentation include:
- Discussing why companies should consider blogging, such as to share knowledge, promote projects internally, and increase productivity.
- Providing examples of large tech companies like Microsoft and Sun Microsystems that have employees actively blogging.
- Covering best practices for corporate blogging, like obtaining stakeholder buy-in, focusing content, and committing to regular updates.
- Highlighting the benefits of blogs for knowledge management, as an alternative to email or a supplement to company websites and intranets.
Developing an effective website captovate 2012_hs_v8Captovate
The document provides an overview of developing an effective website. It discusses planning for success by determining if a website is needed, defining its purpose, researching target audiences, and setting goals. It also covers getting started by determining resources needed and how to work with an agency. The document outlines key elements of an effective website, including having a solid foundation through proper information architecture and usability. It emphasizes the importance of content, design, functionality, search engine optimization, and social media integration.
Enterprise 2.0 - Everything You Need To Know About SharePoint 2010 Social Cap...Richard Harbridge
This document provides an overview and demonstration of SharePoint's social capabilities. It begins with an introduction to the value of social features in SharePoint, including lowering costs, improving agility and innovation. Various social features are then explored, such as wikis, blogs, profiles, pictures, activities and tagging. The document concludes with a demonstration of people search capabilities in SharePoint.
Beyond Budgeting auf der Performance 2008Gebhard Borck
This document provides an overview of corporate blogging. It discusses why companies should consider blogging, what types of content to include, and best practices for setting up and maintaining corporate blogs. Some key points include: promoting internal marketing and collaboration, capturing and sharing information across an organization, and creating a searchable archive of company knowledge. The presentation also provides examples of focused blogs and statistics on corporate blogging adoption.
High Impact SEO — High reward SEO tactics that move the needle.
Given at September 2012's Podcamp East, this presentation covers basic SEO tactics that can help businesses, bloggers & podcasters create a website that can be more easily found by searchers.
SEO tactics discussed include: SEO Basics, Competitive Research, Website Architecture, Content Creation, Link Building and some special SEO tactics.
SPTechCon - July 2012 - Effective requirements gathering workshopsRuven Gotz
The document discusses best practices for organizing requirements gathering workshops to implement a SharePoint system, including using tools like Mindjet and Balsamiq to map workflows, documents, and taxonomies, and gathering information on user needs through departmental interviews and examining processes. The goal is to understand organizational goals and user needs to design a system that meets requirements and avoids "kitchen sink" approaches or solutions that do not address real needs.
This document provides an overview of Accolade Arts' client portfolio, including summaries of work done for several nonprofit arts organizations. Projects included branding, website development, email marketing, social media management, and public relations. Services emphasized strategic planning, compelling design, and measuring business results.
Jesse James Garrett:
http://www.jjg.net/elements/
Bill Scott:
http://looksgoodworkswell.blogspot.com/
UX design and Ajax design patterns gurus JJ Garrett and Bill Scott (Copyrights from Garret/ Adaptive Path and Scott/ Yahoo, 2003) Courtesy of Garrett and Scott, 2005.
IBM discusses the evolution of knowledge management (KM) from KM 1.0 to KM 2.0. KM 1.0 focused on private controlled environments while KM 2.0 emphasizes public dynamic collaboration. Key aspects of the evolution include moving from individual work to immersion in workplace conversations, from static protected content to fluid participatory development of content, and from measuring value based on deliverables to also including online reputation. Innovation now occurs at the intersection of insights through mobilizing collective knowledge across traditional boundaries.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Linked in beginner class one - how to build and optimize your profile for b...Social Jack
This document provides an overview and agenda for a webinar on how to build and optimize a LinkedIn account for new business. The webinar will cover how to build an optimized LinkedIn profile, maintain optimal account settings, add new target contacts, and change settings for Google searches. Future webinars will cover building connections, getting found and referrals, and networking skills. The goal is to provide guidance on using LinkedIn effectively for business development.
Please contact me at your earliest convenience if you have any other questions! I'm available most days between 9am-5pm EST and would be happy to discuss opportunities to collaborate.
The 12 Essential Elements of a Lead-Generating WebsiteCarl Woolston
IGNORANT MARKETERS RAVE that increasing your website traffic is the online marketing panacea. It's just a numbers game, they will tell you. You just have to get enough people to see your site, then you will increase your business.
Piffle and pooh. Website conversion is far more important than traffic.
Think about it: Would you rather have 5,000 website visits per month with a 1% conversion rate (50 leads/month), or 2,000 visits per month with a 3% conversion rate (60 leads/month)?
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Presented for Higher Logic's Learning Series
The social web has created a new set of expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards? Your website goes beyond a place where people simply gather information. Association websites have come a long way since the days of glorified brochures and links to PDFs of your journal.
Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web – and the way your members use your association website.
Be part of a high level review of five key trends ranging from content marketing to responsive design and walk away with strategies and ideas on how your site can compete in this modern online landscape.
Find Information Faster Using SharePoint 2010 SearchPerficient, Inc.
The document provides an overview of customizing search in SharePoint 2010. It discusses the search architecture and components, how to prepare content for search through content types and metadata, customizing the search web parts and results display, and using search reports and analytics to improve search over time. Tips are provided on using metadata and keywords to target search results.
Don't Design Websites. Design Web SYSTEMS! (Dallas Drupal Days 2011)Four Kitchens
The document discusses designing websites as dynamic web systems rather than static pages. It recommends that designers first define the site purpose and content, choose a platform like Drupal, and translate designs into the framework's terminology. The presentation provides tips on conceptualizing a site as a set of reusable components that can be adapted over time.
This document outlines Elaine Meyer's career path from electrical engineer to her current role as User Experience Specialist and Information Developer at ProQuest. It details her various roles in application engineering, knowledgebase development, and library science. Meyer gained experience in user experience, technical writing, training, programming, and working with customers/vendors through these positions. She obtained an Internet Professional Certificate from Washtenaw Community College and a master's degree in Library and Information Science and Human-Computer Interaction from University of Michigan.
Don't Design Websites. Design Web SYSTEMS! (BADCamp 2011)Four Kitchens
This presentation was given at BADCamp by Todd Nienkerk of Four Kitchens (October 23, 2011)
For more Four Kitchens presentations, please visit http://fourkitchens.com/presentations
Don't Design Websites. Design Web SYSTEMS! (DrupalCon London 2011)Four Kitchens
This presentation was given at DrupalCon London by Todd Nienkerk of Four Kitchens and Adam Snetman of Thinkso Creative (August 24, 2011)
For more Four Kitchens presentations, please visit http://fourkitchens.com/presentations
Don't Design Websites. Design Web SYSTEMS! (UT Austin Drupal Users Group)Four Kitchens
This presentation was given at the UT Austin Drupal Users Group by Todd Nienkerk of Four Kitchens (June 19, 2012)
For more Four Kitchens presentations, please visit http://fourkitchens.com/presentations
Don't Design Websites. Design Web SYSTEMS! (DrupalCamp Stockholm 2011)Four Kitchens
This presentation was given at DrupalCamp Stockholm by Todd Nienkerk of Four Kitchens (May 7, 2011)
For more Four Kitchens presentations, please visit http://fourkitchens.com/presentations
Don't Design Websites. Design Web SYSTEMS! (DrupalCon Chicago 2011)Four Kitchens
This presentation was given at DrupalCon Chicago by Todd Nienkerk of Four Kitchens and Adam Snetman of Thinkso Creative (March 9, 2011)
For more Four Kitchens presentations, please visit http://fourkitchens.com/presentations
This document provides an overview of designing a successful website for a medical practice. It discusses focusing website content on educating patients and selling the practice's services. Organizing content effectively and determining custom design versus templates is also covered. The presentation emphasizes making the website part of the overall business strategy through search engine optimization, social media, and adding new content regularly.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Developing Customer-Centric Content: A Better B2B Marketing ClinicPardot
Engaging content - the cornerstone of your marketing efforts, right? Whether it's websites, white papers or press releases - you want prospects to find your marketing content findable, relevant, and valuable. Learn how the right content will ultimately result in more leads and more customers by facilitating the buying cycle.
SharePoint My Sites: Aligning Business Needs, Corporate Culture & SharePoint ...Perficient, Inc.
In this presentation, Perficient experts explain the core components and capabilities of SharePoint My Sites. From business drivers and cultural considerations to feature combining and customization, the presentation outlines best practices that enable the use of My Sites for effective collaboration.
Technical Communication and Web Content Strategydaniel spillers
A presentation I built for a research paper about Content Strategy for a Theory of Technical Communication course at the University of Arkansas at Little Rock.
Social Media Week Chicago - SEO Strategies for PR and Social MediaCramer-Krasselt
Content creation has always been at the heart of a communicator’s role in building and defending a brand. Yet a critical tool for adding fuel to their campaigns is often overlooked or under-leveraged: search engine optimization (SEO). From optimizing press releases to creating high-demand content to making your webpages more Google-friendly, there are a number of SEO tactics and tools that will benefit every PR and social media pro. Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis offers a crash course in search strategies every communicator should know.
Michelle Palacio Cook has over a decade of experience in instructional design. She is skilled in e-learning design, project management, and developing training for a variety of industries. Cook is proficient in various authoring tools and has expertise in designing effective learning experiences. She has worked as an independent consultant and for companies such as SunTrust and Affiliated Computer Services.
This document summarizes two certificate programs offered by the University of Washington's Professional & Continuing Education department: the Certificate in Web Technology Solutions and the Certificate in Professional Open Source Web Development. Both programs consist of three courses delivered online or in the classroom over three quarters, focusing on technologies like JavaScript, PHP, MySQL, and frameworks. Graduates will gain skills to build dynamic, database-driven websites. The programs provide benefits like access to software downloads and discounts on Adobe Creative Suite. Instructors and staff are available to answer any questions.
Engaging content can spell out success for you and your company, ultimately resulting in more leads and more customers by facilitating the buying cycle. Join us as Nolin LeChasseur, Partner of Brainrider, hosts a free clinic that explores in depth the world of developing customer-centric content.
Caroline Roberts, iFactory
Given at the 2018 OmniUpdate User Training Conference, this content strategy presentation guides marketing and web design teams through the steps of preparing their website content before launch. The earlier you start organizing your content, the higher the quality of that content will be. As an added bonus, you will reduce the chaos that often comes with a website migration.
Introduction to SharePoint Information Architecture and BrandingDerek Cash-Peterson
Derek Cash-Peterson presented on information architecture, user experience, branding in SharePoint. He discussed how to structure content and navigation for different users, and introduced common branding techniques like skinning, custom CSS, purchased themes, and complete customization. Various tools for branding were also covered.
User Centred Design From An Organisational Perspective by Dr Jianzhong Lu and...Different
This presentation was made at the Human Centred Design revolution workshop organised by Different Solutions. It is a case study on our client, BHP Billiton and using a HCD approach for the redesign of their global intranet. It outlines the challenges an organisation faces when adopting a UCD approach, corporate governance and determining measures of success.
The document provides an overview of cryptography concepts including encryption, decryption, symmetric cryptosystems, block ciphers, substitution ciphers, the one-time pad, and algorithms such as DES, Triple DES, AES, and others. Key points covered include Kerckhoffs's principle of keeping algorithms public and keys private, how symmetric encryption works between two parties with a shared key, methods of encrypting plaintext in blocks or as a bit stream, techniques like substitution and transposition ciphers, weaknesses of approaches like the Hill cipher, and the history and operation of standard block ciphers.
The document defines information security and discusses its history and key concepts. It outlines the evolution of information security from physical security controls to modern approaches addressing confidentiality, integrity, and availability of information. Key aspects covered include definitions of security, the CIA triad/diamond models, cryptography, access control models, and digital signatures.
The document provides an overview of aggregate demand and aggregate supply models in economics. It defines aggregate demand and supply curves, and explains how each curve is derived. The aggregate demand curve slopes downward, as the price level and real GDP are inversely related due to interest rate, wealth, and trade effects. The aggregate supply curve slopes upward in the short-run due to sticky wages and prices. Shifts in aggregate demand and supply curves can occur due to changes in consumption, investment, government spending, net exports, technology or costs.
This chapter discusses fiscal and monetary policy. It defines the multiplier effect as the ratio of change in output to a change in autonomous spending. An expansionary fiscal policy increases government spending or cuts taxes to stimulate the economy, while a contractionary policy decreases spending or raises taxes to curb inflation. Monetary policy involves changing interest rates and the money supply. An expansionary policy raises the money supply to boost output, while a contractionary policy lowers the money supply to reduce inflation. The chapter also discusses crowding-out, where higher government spending raises interest rates and lowers private investment.
The document defines key macroeconomic concepts including aggregate expenditure, output, income, consumption, saving, investment, government spending, taxes, imports, exports, and equilibrium. It also discusses the consumption function, marginal propensity to consume, marginal propensity to save, and the multiplier effect.
The document provides an overview of key economic concepts related to measuring national output and income. It defines Gross Domestic Product (GDP) as the total market value of all final goods and services produced within a country in a given period. GDP can be calculated using the expenditure approach (summing consumption, investment, government spending, and net exports) or the income approach (summing compensation, profits, rents, and other incomes). It also defines Gross National Product (GNP) and related terms and discusses limitations of using GDP as a measure.
This document provides an introduction to macroeconomics. It discusses the key components and concerns of macroeconomics including inflation, output growth, unemployment, and income distribution. It also covers aggregate demand and supply, the circular flow model, and the roles of households, firms, government and the international sector in the macroeconomy. Government policies aim to achieve price stability, economic growth, full employment, and an equitable distribution of income.
This document provides an overview of key concepts in market structure, including monopolistic competition and oligopoly. It discusses the characteristics of monopolistic competition, including differentiated products, free entry and exit, and firms as price takers. It also covers the short-run and long-run equilibrium of firms under monopolistic competition. For oligopoly, it defines the structure and discusses interdependent behavior among a small number of large firms, barriers to entry, and the use of game theory to analyze strategic interactions.
The document summarizes key concepts about monopoly market structure:
1) A monopoly is characterized by a single seller, significant barriers to entry, and no close substitutes for the product. It faces a downward-sloping demand curve and can influence prices.
2) In the short-run, a monopoly will produce where marginal revenue equals marginal cost to maximize profits, earning normal profits, supernormal profits, or losses.
3) In the long-run, the monopoly may adjust its scale of production to maximize profits or minimize losses. It can earn economic profits but also imposes social costs like deadweight loss.
4) The document also discusses price discrimination, where a monopoly charges different prices for
This chapter discusses perfect competition and profit maximization in perfect competition. It contains the following key points:
1. Under perfect competition, there are many small firms and buyers/sellers, homogeneous products, free entry and exit, and perfect information. Firms are price takers and maximize profits by producing where MR=MC.
2. In the short run, firms will shut down if P<AVC or operate to minimize losses if ATC>P>AVC. In the long run, zero economic profits are achieved through free entry and exit of firms.
3. External changes like shifting demand curves or new technology can impact market equilibrium prices and quantities in the short and long run through adjustments to
1. The document discusses the production process of firms, including the concepts of production, costs, and profit maximization.
2. It explains that production involves transforming inputs into outputs using factors of production, with the goal of firms being to maximize profits.
3. The production process involves decisions about how much output to supply, which production technology to use, and how much of each input to demand.
The document provides an overview of market efficiency and elasticity concepts. It defines key terms like equilibrium, supply and demand, market failure due to imperfect competition, public goods, externalities and imperfect information. It also discusses government intervention through price ceilings, price floors, rationing and other restrictions. It explains the concepts of consumer surplus, producer surplus and deadweight loss. Finally, it defines different types of elasticity including price elasticity of demand, income elasticity of demand, cross price elasticity of demand and price elasticity of supply.
This document provides an overview of demand, supply, and market equilibrium concepts. It defines key terms like demand curve, supply curve, equilibrium price and quantity. It explains how shifts in demand or supply curves affect equilibrium. Specifically:
1) The law of demand and supply are introduced, which state that quantity demanded increases with lower price and quantity supplied increases with higher price.
2) Market equilibrium exists when quantity demanded equals quantity supplied. Disequilibrium can cause surplus or shortage.
3) A shift of the demand or supply curve changes the equilibrium price and quantity in the market. Both curves shifting can have varying effects depending on the direction and magnitude of the shifts.
The document provides an overview of key economic concepts including:
1) Economics is defined as the study of how people use limited resources to fulfill unlimited wants. It involves choices under scarcity.
2) Microeconomics studies individual units like households and firms. Macroeconomics looks at the whole economy in terms of outputs, prices, and employment.
3) The production possibilities frontier (PPF) curve shows the maximum combinations of two goods an economy can produce with full employment of resources. Points inside the curve are attainable but inefficient, while points outside are unattainable.
This document summarizes key concepts in international trade and exchange rates discussed in Chapter 13. It covers absolute and comparative advantage, types of trade barriers, components of the balance of payments, and exchange rate systems. Country A has an absolute advantage in cars and Country B has an advantage in rice, but Country B has a lower opportunity cost of cars, so it should specialize in car production. The current account records trade in goods, services, income, and transfers. Exchange rates can be fixed, flexible, or managed to balance trade and stability.
This document provides an overview of international trade and exchange rates. It discusses absolute and comparative advantage, types of trade barriers, components of the balance of payments, and exchange rate systems. Absolute advantage refers to the ability to produce more of a good using fewer resources, while comparative advantage means a good can be produced at lower opportunity cost. Trade barriers include tariffs, quotas, export subsidies, and embargoes. The balance of payments records transactions in goods, services, and assets between a country and the rest of the world. Exchange rates can be fixed, flexible, or managed floating.
This chapter discusses fiscal and monetary policy. It defines the multiplier effect as the ratio of change in output to a change in autonomous spending. An expansionary fiscal policy increases government spending or cuts taxes to boost output, while a contractionary policy decreases spending or raises taxes. Monetary policy involves changing interest rates and the money supply via tools like open market operations. Both expansionary and contractionary monetary policies aim to respectively increase or decrease output. The crowding-out effect refers to how increased government spending may raise interest rates and reduce private investment.
The document defines key macroeconomic concepts including aggregate expenditure, output, income, consumption, saving, investment, government spending, taxes, imports, exports, and equilibrium. It also discusses the consumption function, marginal propensity to consume, marginal propensity to save, and the multiplier effect.
The document provides an overview of key economic concepts related to measuring national output and income, including:
1) It defines Gross Domestic Product (GDP) as the total market value of all final goods and services produced within a country in a given period. GDP is calculated using the expenditure and income approaches.
2) The expenditure approach sums consumer spending (C), private investment (I), government spending (G), and net exports (X-M). The income approach sums wages, rents, profits, and other factor incomes.
3) Gross National Product (GNP) differs from GDP by including income from domestic factors working abroad, less income to foreign factors working domestically.
4) Real
This document provides an overview of market structures including monopolistic competition and oligopoly. It discusses key characteristics of each structure such as product differentiation, barriers to entry, and interdependence between firms. The document also covers concepts like profit maximization, loss minimization, long-run equilibrium, price rigidity, game theory, and Nash equilibrium which are important for understanding firm behavior under different market conditions.
1. HeatherMerrill.com
heather@heathermerrill.com
Caleb
Project
Website
Design
Document
Contents:
Case
Study
Business
Goals
Functional
Requirements
Roles
&
Tasks
Site
Map
Case
Study
In
2004,
Caleb
Project,
a
nonprofit
organization
focused
on
marginalized
ethnicities
around
the
world,
decided
it
needed
a
completely
new
website.
The
existing
site
did
not
meet
organizational
or
user
goals,
was
badly
out-‐of-‐date
and
was
not
compliant
with
industry
standards.
An
in-‐house
design
team
was
formed
which
included
a
project
manager,
two
technical
leads,
an
editor,
a
graphic
artist
and
me
as
the
content
manager.
Caleb
Project
had
valuable
resources
(books,
videos,
brochures
and
curriculum)
to
distribute
and
sell
online.
It
also
ran
courses,
produced
a
newsletter
and
wanted
an
online
donation
system
since
it
relied
on
donations
for
survival.
Challenge
The
challenge
was
to
identify
necessary
and
affordable
hardware
and
software
solutions,
identify
website
goals,
coordinate
several
departments
to
collect
content,
create
a
workflow
and
approval
system,
create
a
visual
design,
organize
and
label
existing
content,
determine
new
content
needed,
create
a
navigational
structure
and
decide
priority
items
for
the
home
page.
These
were
all
difficult
because
of
the
democratic
nature
of
nonprofit
organizations,
loose
time
constraints,
a
big
learning
curve
for
everyone,
small
budgets
and
a
busy
staff.
Solution
One
of
the
key
things
that
made
the
project
a
success
was
the
skill
of
the
project
manager
to
bring
all
parties
together,
make
important
decisions
in
a
timely
manner
and
set
big
goals
and
deadlines.
Working
in
this
context
allowed
the
team
to
educate
themselves
in
their
areas
of
responsibility
and
begin
to
produce
quality
work.
I
organized
and
labeled
the
information
we
had,
gathered
(and
coerced)
new
content
from
department
heads,
created
a
navigation
scheme
for
all
content
through
paper
tests
with
office
workers
and
formal
usability
testing
later
on.
Meanwhile
a
visual
design
was
created,
appropriate
hardware
and
software
acquired,
a
back-‐end
built
and
content
entered.
The
result
of
the
team’s
effort
was
a
successful
corporate
website
that
allowed
users
to
find
and
buy
Caleb
Project’s
wealth
of
up-‐to-‐date
resources,
make
on-‐line
donations
and
sign
up
for
courses.
2. HeatherMerrill.com
heather@heathermerrill.com
Business
Goals
• Be the most valuable missions mobilization site on the Web for tools, resources,
and connections by allowing people to:
o interact
o find information and resources
o discover their role
o participate in our programs
• Communicate identity and site contents immediately on home page
• Move our audience to action
• Market resources
• Make select resources downloadable
• Recruit & fundraise for staff & programs
• Improve interaction and communication with audience
• Improve internal processes for content updates & quality
Functional
Requirements
• Dynamic content capability using custom CMS
• Electronic sample pages of products
• On-line donation functionality
• SEO
• Analytics
• Quick load times for images
• Course registration forms
• Video
• Inexpensive development platform
• Store
• Meta-data and search engine
• Follow design guidelines & industry standards
• User testing must validate designs
• Employ user-centered design principles
3. HeatherMerrill.com
heather@heathermerrill.com
Roles
and
Tasks
Project
Manager
Content
Manager
Developer
Editor
Graphics
Brad
Heather
Jason
and
Todd
Gwen
John
• Create
timeline
• Documentation
• Research
CMS
• Maintenance
plan
• Visual
Design
• Schedule
meetings
• Usability
testing
• Obtain
&
install
• Editorial
• Prototype
• Monitor
progress
• Card
sort
hardware
guidelines
• Create
style
• Advise
team
• Content
inventory
• Build
CMS
• Task-‐flow
guidelines
• Set
goals
• Content
• HTML
coding
• Data
entry
• Prepare
visual
• Organize
tasks
acquisition
• Set
up
internal
• Write
content
content
• Content
needs
list
hosting
• Navigation
• Create
metadata
• Write
content
• Competitive
analysis
New
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4. HeatherMerrill.com
heather@heathermerrill.com
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