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CHAPTER 7:  MARKET STRUCTURE:  MONOPOLISTIC COMPETITION  & OLIGOPOLY
7.1 Characteristic  of Monopolistic Competition 7.2 Short-run Decision: Profit Maximization 7.3 Short-run Decision: Minimizing Loss 7.4 Long-run Equilibrium 7.5 E conomic  E fficiency and  R esource  A llocation Chapter Outline
[object Object],[object Object],[object Object],Chapter Outline
[object Object],[object Object],[object Object],[object Object],[object Object],MONOPILSTIC COMPETITION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
characteristic.. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Profit ??? SUPERNORMAL PROFIT
Loss ??? SUBNORMAL PROFIT
NORMAL PROFIT?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7.3 SHORT-RUN DECISION: MINIMIZING LOSS
[object Object],SHORT-RUN DECISION: MINIMIZING LOSS
[object Object],[object Object],[object Object],[object Object],[object Object],7.4 LONG-RUN EQUILIBRIUM
[object Object],LONG-RUN EQUILIBRIUM Quantity Price MC ATC DD 0 DD 1 MR P 0 P 1 = ATC Q
[object Object],[object Object],[object Object],[object Object],[object Object],LONG-RUN EQUILIBRIUM
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],7.5 ECONOMIC EFFICIENCY AND RESOURCE ALLOCATION
[object Object],[object Object],[object Object],[object Object]
[object Object],D Quantity Price MC ATC MR P Q MC   Price Quantity MC ATC P=MR P=MC Q PC (efficient scale) a) Monopolistic b) Perfect Competition MC
OLIGOPOLY ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
characteristic ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Kinked Demand Curve elastic inelastic
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Payoff Matrix for Advertising Game: (A,B) Firm A Advertise Not Advertise Advertise Not Advertise Firm B Dominant Strategies A  A  B   A  A  A  What strategy should each firm choose? Game Theory A  B   A  B   A  B   10 , 5 15 , 0 10 , 2 6 , 8
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Both firms with advertise. Firm A Advertise Not Advertise Advertise Not Advertise Firm B 10, 5 15, 0 10, 2 6, 8
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Firm A Advertise Not Advertise Advertise Not Advertise Firm B Nash Equilibrium A   A  A   A   B   B   B   B  What strategy should each firm choose? 10 , 5 15 , 0 20 , 2 6 , 8
[object Object],[object Object],[object Object],[object Object],10 , 5 15 , 0 20 , 2 6 , 8 Firm A Advertise Don’t Advertise Advertise Don’t Advertise Firm B
[object Object],[object Object],[object Object],[object Object],10, 5 15, 0 20, 2 6, 8 Firm A Advertise Not Advertise Advertise Not Advertise Firm B
[object Object],[object Object],[object Object],10, 5 15, 0 20, 2 6, 8 Firm A Advertise Not Advertise Advertise Not Advertise Firm B
[object Object],[object Object],[object Object],[object Object]
Prisoners’ Dilemma Firm A Low Price High Price Low Price High Price Firm B What strategy should each firm choose? 2 , 2 5 , 1 3 , 3 1 , 5
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Game Theory ,[object Object]
Comparison for Market Structure Characteristics of Different Market Organizations
THANK YOU

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Chap7

  • 1. CHAPTER 7: MARKET STRUCTURE: MONOPOLISTIC COMPETITION & OLIGOPOLY
  • 2. 7.1 Characteristic of Monopolistic Competition 7.2 Short-run Decision: Profit Maximization 7.3 Short-run Decision: Minimizing Loss 7.4 Long-run Equilibrium 7.5 E conomic E fficiency and R esource A llocation Chapter Outline
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Payoff Matrix for Advertising Game: (A,B) Firm A Advertise Not Advertise Advertise Not Advertise Firm B Dominant Strategies A A B A A A What strategy should each firm choose? Game Theory A B A B A B 10 , 5 15 , 0 10 , 2 6 , 8
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Firm A Advertise Not Advertise Advertise Not Advertise Firm B Nash Equilibrium A A A A B B B B What strategy should each firm choose? 10 , 5 15 , 0 20 , 2 6 , 8
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Prisoners’ Dilemma Firm A Low Price High Price Low Price High Price Firm B What strategy should each firm choose? 2 , 2 5 , 1 3 , 3 1 , 5
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Comparison for Market Structure Characteristics of Different Market Organizations