A presentation I built for a research paper about Content Strategy for a Theory of Technical Communication course at the University of Arkansas at Little Rock.
Technical Communication and Web Content Strategydaniel spillers
A presentation I built for a research paper about Content Strategy for a Theory of Technical Communication course at the University of Arkansas at Little Rock.
Wedge talks about how to write great content, and layout intranet pages for a good reading experience.
It’s part ‘micro-content strategy’ and part user experience.
Wedge covers:
Headlines – helping people choose what to click
Images – attracting attention and conveying meaning
Links – how to link to other pages, and to files
Layout – structuring content for easy reading
Content – writing for the audience, not your boss
Documents vs pages – the epic battle
Wedge also touches on engaging audiences and internal communities, channel management (because the intranet is not a single channel) and content for mobile devices.
Net2Vic: How to Choose a Content Management System for Your New WebsiteNetSquared Victoria
Your website says everything about your organization. It establishes credibility, explains what you do and may even be a tool for income generation. But how much time can you devote to tweaking, updating and fixing? Choosing the right content management system for your website can save you tons of time and effort - and can give your organization a fantastic spring clean.
In this session, we'll review some of the top website platforms to consider when picking a new content management system for your organization. In particular, we'll review WordPress, Square, and Wix. We'll cover what each platform offers, their strengths and their weaknesses. At the end of the session, you'll have a understanding of the key questions you should ask your organization before making a final decision.
Technical Communication and Web Content Strategydaniel spillers
A presentation I built for a research paper about Content Strategy for a Theory of Technical Communication course at the University of Arkansas at Little Rock.
Wedge talks about how to write great content, and layout intranet pages for a good reading experience.
It’s part ‘micro-content strategy’ and part user experience.
Wedge covers:
Headlines – helping people choose what to click
Images – attracting attention and conveying meaning
Links – how to link to other pages, and to files
Layout – structuring content for easy reading
Content – writing for the audience, not your boss
Documents vs pages – the epic battle
Wedge also touches on engaging audiences and internal communities, channel management (because the intranet is not a single channel) and content for mobile devices.
Net2Vic: How to Choose a Content Management System for Your New WebsiteNetSquared Victoria
Your website says everything about your organization. It establishes credibility, explains what you do and may even be a tool for income generation. But how much time can you devote to tweaking, updating and fixing? Choosing the right content management system for your website can save you tons of time and effort - and can give your organization a fantastic spring clean.
In this session, we'll review some of the top website platforms to consider when picking a new content management system for your organization. In particular, we'll review WordPress, Square, and Wix. We'll cover what each platform offers, their strengths and their weaknesses. At the end of the session, you'll have a understanding of the key questions you should ask your organization before making a final decision.
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Enjoy your holiday at best honeymoons and adventure destinations with our exciting travel packages. Select your Heavenly Kashmir tour packages, Jammu & Kashmir tourism Packages.
Web Designing Course in Chandigarh Join Now.pptxasmeerana605
Emphasize that successful web design lies in a combination of the different elements covered. Remind the audience that web design is a field where there's always more to learn and skills to master as technology evolves.
The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
The content engineering function is now critical to successful Customer Experience Management. Content engineering plays a central role in delivering relevant and accurate content designed to deliver personalized experiences across multiple channels, at every touch point across the brand. Content Engineering bridges business strategy and content strategy with design and implementation. Missing any part of the continuum introduces unsustainable project risk for CEM initiatives.
This talk challenges marketers, technologists and content creators to rethink the way they create, manage, and deliver content experiences.
This presentation was given at Information Development World on October 2, 2015.
Content management systems include text, as well as the layout and design elements, etc. It incorporates the ability to submit multimedia content such as photographs, videos, audio, maps, or even source code. Web content management, document management, digital rights management, authoring tools, and search and portal functionalities are all features of CMS solutions that can be incorporated into a business process via the cloud.
Web development involves creating websites or web applications that are accessible via the internet. It encompasses a range of tasks, including web design, front-end development, back-end development, and web server configuration. Here's a breakdown:
Web Design: This involves creating the layout, structure, and visual elements of a website. It includes aspects such as user interface (UI) design, user experience (UX) design, and graphic design. Web designers use tools like Adobe Photoshop, Sketch, or Figma to create mockups and prototypes of the website's appearance and functionality.
Front-End Development: Front-end development focuses on implementing the design of a website in web technologies that can be interpreted by web browsers. This includes HTML (Hypertext Markup Language) for structuring web pages, CSS (Cascading Style Sheets) for styling them, and JavaScript for adding interactivity and dynamic elements. Front-end developers use frameworks and libraries such as React, Angular, or Vue.js to streamline development and enhance functionality.
Back-End Development: Back-end development involves building the server-side logic and database management that power the functionality of a website. This includes creating server-side scripts, APIs (Application Programming Interfaces), and databases to handle data storage, retrieval, and manipulation. Popular back-end programming languages include JavaScript (Node.js), Python (Django, Flask), Ruby (Ruby on Rails), and PHP (Laravel, Symfony).
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Looking for the best digital marketing agency that can provide top-notch SEO services? SmartScripts is the solution! As a leading web marketing agency and best SEO services company, we offer tailored solutions to help businesses achieve their online goals. Trust us to be your go-to SEO service provider and take your online presence to the next level.
It is the right time to boost your business, create new markets, capture your target audience, and extend your limits in the business world. However, this titanic task cannot be done alone. That’s why we are here for you. We at Web Infomatrix provide the right blend of creativity and technique to help you achieve your goals with utter luminosity. People love to outsource as it not only provides them with a competitive environment but also let them enhance their business at a global level.
Heavenly kashmir, jammu and kashmir tourism, paradise on earth, kashmir parad...Daksh Kashyap
Enjoy your holiday at best honeymoons and adventure destinations with our exciting travel packages. Select your Heavenly Kashmir tour packages, Jammu & Kashmir tourism Packages.
Web Designing Course in Chandigarh Join Now.pptxasmeerana605
Emphasize that successful web design lies in a combination of the different elements covered. Remind the audience that web design is a field where there's always more to learn and skills to master as technology evolves.
The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
The content engineering function is now critical to successful Customer Experience Management. Content engineering plays a central role in delivering relevant and accurate content designed to deliver personalized experiences across multiple channels, at every touch point across the brand. Content Engineering bridges business strategy and content strategy with design and implementation. Missing any part of the continuum introduces unsustainable project risk for CEM initiatives.
This talk challenges marketers, technologists and content creators to rethink the way they create, manage, and deliver content experiences.
This presentation was given at Information Development World on October 2, 2015.
Content management systems include text, as well as the layout and design elements, etc. It incorporates the ability to submit multimedia content such as photographs, videos, audio, maps, or even source code. Web content management, document management, digital rights management, authoring tools, and search and portal functionalities are all features of CMS solutions that can be incorporated into a business process via the cloud.
Web development involves creating websites or web applications that are accessible via the internet. It encompasses a range of tasks, including web design, front-end development, back-end development, and web server configuration. Here's a breakdown:
Web Design: This involves creating the layout, structure, and visual elements of a website. It includes aspects such as user interface (UI) design, user experience (UX) design, and graphic design. Web designers use tools like Adobe Photoshop, Sketch, or Figma to create mockups and prototypes of the website's appearance and functionality.
Front-End Development: Front-end development focuses on implementing the design of a website in web technologies that can be interpreted by web browsers. This includes HTML (Hypertext Markup Language) for structuring web pages, CSS (Cascading Style Sheets) for styling them, and JavaScript for adding interactivity and dynamic elements. Front-end developers use frameworks and libraries such as React, Angular, or Vue.js to streamline development and enhance functionality.
Back-End Development: Back-end development involves building the server-side logic and database management that power the functionality of a website. This includes creating server-side scripts, APIs (Application Programming Interfaces), and databases to handle data storage, retrieval, and manipulation. Popular back-end programming languages include JavaScript (Node.js), Python (Django, Flask), Ruby (Ruby on Rails), and PHP (Laravel, Symfony).
Boost Your Online Presence with SmartScripts.tech - The Best Digital Marketin...smart Scripts
Looking for the best digital marketing agency that can provide top-notch SEO services? SmartScripts is the solution! As a leading web marketing agency and best SEO services company, we offer tailored solutions to help businesses achieve their online goals. Trust us to be your go-to SEO service provider and take your online presence to the next level.
It is the right time to boost your business, create new markets, capture your target audience, and extend your limits in the business world. However, this titanic task cannot be done alone. That’s why we are here for you. We at Web Infomatrix provide the right blend of creativity and technique to help you achieve your goals with utter luminosity. People love to outsource as it not only provides them with a competitive environment but also let them enhance their business at a global level.
Marketers are learning that today's more advanced content management systems (CMS) provide flexible, full-featured and easy-to-use tools to make frequent and rapid content edits without IT involvement. Modern content management systems make it easier to improve search engine visibility and provide powerful ways to engage website visitors.
This presentation explains how Perficient's Sitecore CMS implementation optimized Perficient.com and enabled the delivery of fresh, engaging content to our visitors. Within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%.
Share Point, The Right CMS For Your Website?NavigationArts
Learn about how to evaluate content management systems (CMS) and select the right tool for your business. If you're considering either Microsoft SharePoint or Sitecore for your CMS, you'll want to see how these tools stack up in the evaluation process.
Beginners involves learning the fundamental principles and skills required to create visually appealing and functional websites.
Are you excited to embark on a journey into the fascinating realm of web design? Look no further our "Web Design for Beginners" course is tailor made for individuals like you, eager to explore the art and science of creating stunning websites from scratch. Whether you're a tech enthusiast, a creative soul, or someone looking to enhance their skill set, this course is your key to unlocking the secrets of web design.
Content Strategy - UX class - Talent Bandung 2017 by @daengdoangDaeng Muhammad Feisal
Content Strategy
=====
Disampaikan pada materi kelas UX/UI batch 1
event Talent Bandung 2017
Sabtu, 4 November 2017
=====
by Daeng Muhammad Feisal (@daengdoang)
UXiD chapter Bandung
CMS is a content management system just like WordPress. It is a central management system through which one can easily publish, edit & modify their data on the website. The management of cms is very easy. One with little knowledge about the cms will handle it easily. In India, these services are easily available, but to find quality service is a hard nut to crack. To get the best cms development services do visit Fullestop.
Similar to Technical Communication and Web Content Strategy (20)
3. WHAT IS
CONTENT STRATEGY?
“Content strategy is about publishing.”
– Erin Kissane
"Content strategy is to copywriting as
information architecture is to design.”
– Rachel Lovinger
"Ultimately the content strategist’s central
question is this: what strategies can I
implement to improve the content?”
– Tom Johnson
Still wondering?
4. WHAT DOES WRITING
HAVE TO DO WITH IT?
“Most of the content on the web is text.
Text instructs, guides, informs, confirms,
communicates, connects. [Text] is the most
complex kind of content to produce, and
it’s the easiest to lose control of.”
Kristina Halvorson
Content Strategy for the Web
5. WE CAN DO BETTER.
“Ever wonder why so many websites feature
dense, unreadable prose? Force you to
navigate through pages of brochure copy
and legalese? Look like they backed up a
truck full of PDFs and dumped them in the
content management system?”
Karen McGrane
"Content Strategy for Everyone (Even You)”, Interactions
6. The existing process is flawed.
Most web projects start with design and functionality,
leaving actual content for subject matter experts to
take care of.
Planning is focused on the launch of a web site, not
on the life of a web site.
Even the most brilliantly written/designed content
can be lost if it does not fit the delivery vehicle.
8. CONTENT MANAGEMENT
SYSTEMS
A Web Content Management System (WCMS)
is a software system which provides website
authoring and administration tools designed to
allow users with little knowledge of web
programming languages or markup languages
to create and manage the site's content with
relative ease.
wikipedia.org
Confused? Think of it like this …
16. Businesses quickly adopted the CMS model.
Web teams can package an empty website template
(design + code) and quickly hand it over to subject
matter experts.
The subject matter experts use the simple CMS entry
tools to add content (no code or design skills required).
There was increased site consistency (branding) and
sites could be updated often.
Everyone was happy.
19. Many web projects
follow this process.
• Layout
• Visual Branding
• Coding (HTML, CSS, Javascript)
• Testing
• Content Management System
• Maintenance & Optimization
20. Experienced web teams
use a more formal process.
• Goals & Requirements
• Audience & Purpose
• Information Architecture
• Site Map
• Layout
• Visual Branding
• Coding (HTML, CSS, Javascript)
• Testing
• Content Management System (CMS)
• Maintenance & Optimization
21. When did we write all this important text?
• Goals & Requirements
Discovery • Audience & Purpose
• Information Architecture
Structure • Site Map
• Layout
Design • Visual Branding
• Coding (HTML, CSS, Javascript)
Development • Testing
• Content Management System (CMS)
Delivery • Maintenance & Optimization
Right before the site launch.
22. A CMS reinforces the existing process.
A CMS with a functional design
template is handed off to the
site owners as a packaged
product.
Discover Design Develop Deliver
All the “work” is focused on
building the tool,
not what goes into the tool.
23. Content strategists suggest a new process.
• Audit existing content, Analyze, and Plan for the
Creation, Delivery, and Governance of content
• Information Architecture
• Site Map
• Content Management System
• Content Creation and Delivery (into CMS)
• Layout
• Visual Branding
• Coding (HTML, CSS, Javascript, etc.)
• Testing
• Maintenance & Optimization
• Content Governance (Lifecycle)
24. WHY WILL TECHNICAL
COMMUNICATORS MAKE GREAT
CONTENT STRATEGISTS?
“Content strategy is clearly gaining
momentum as a discipline alongside other
disciplines related to tech comm, such as
content management, information
architecture, usability, and information
design.”
Tom Johnson
I’d Rather Be Writing (idratherbewriting.com)
25. Web content often uses three
rhetorical modes.
Inform
Engage
Persuade
26. Technical communicators can apply rhetorical
principles to creating web content that is
Clear
Appealing
Actionable
27. This semester,
we surveyed the following topics.
Collaboration with local experts
Discovery of organizational culture
Document design
Analysis of audience and usability
Ethics of persuading readers to action/acceptance
Editing for clarity (“less is often more”)
28. Important abilities of a
content strategist include
Collaborating with stakeholders
Listening to content owners
Auditing existing content
Asking “Who cares?” and “Why?”
Tying content to business objectives and user tasks
Implementing editorial calendars
29. THE BOTTOM LINE.
“We are learning how to be thoughtful
and effective communicators. Becoming a
content strategist would also let us plan
and control the entire lifecycle of any
content we create: how it is used, changed,
and retired.”
daniel spillers