This document discusses transforming a company's recruiting budget to focus more on Web 2.0 strategies. It begins by noting how job searches have shifted massively online in recent years. The presentation then outlines why companies should focus their recruiting efforts on Web 2.0 channels like search engines, social networks, and building an online talent community. Budget estimates are provided for various Web 2.0 projects and metrics for measuring their effectiveness are discussed. The presentation concludes by emphasizing the need to measure results and drive efficiency to gradually reduce spending on traditional channels like job boards and shift more funds to Web 2.0 over time.
Successful Website Marketing - Buyer Personas, Google Analytics and Google We...Brian Bluff
Website marketing starts with good solid upfront planning. The buyer persona process enables site owners to better understand the needs and wants of visitors and therefore develop websites that better serve these visitors.
Once a site is launched, various data sources can be used to analyze performance. Google Analytics and Google Webmaster Tools are keys to effective performance measurement.
This presentation provides real life examples of how Site-Seeker used these tools to first build and then improve website performance.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Successful Website Marketing - Buyer Personas, Google Analytics and Google We...Brian Bluff
Website marketing starts with good solid upfront planning. The buyer persona process enables site owners to better understand the needs and wants of visitors and therefore develop websites that better serve these visitors.
Once a site is launched, various data sources can be used to analyze performance. Google Analytics and Google Webmaster Tools are keys to effective performance measurement.
This presentation provides real life examples of how Site-Seeker used these tools to first build and then improve website performance.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
How Your Sales Can Benefit from Marketing AutomationPardot
Your sales team can benefit from using marketing automation, too! Sales guru, Kevin Goldstein (Sr. Sales Manager at Pardot), walks us through the ways in which a sales team can increase sales…with marketing automation. As a sales executive who successfully uses marketing automation on a daily basis, Kevin will give you a first-hand, in-depth look at how sales can effectively:
- Obtain a better understanding of a lead’s interests…prior to making the first contact call
- Gain focused insight into where a lead is in the sales process
- Determine when a lead is ready to purchase
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
LinkedIn for Real Estate - Pragmatic Learning LinkedIn Class - Gurgaon July'12Pragmatic Learning
LinkedIn Class for Real Estate Sales Professionals.
Pragmatic Learning conducted a LinkedIn Training Session for Real Estate Sales Professionals for Developers across India in Gurgaon on 27th July, 2012.
The session was attended by Real Estate Sales and Marketing professionals from leading Real Estate Developers like Sobha Developers, Bharti Realty, The Vatika Group, Pioneer Urban and India Homes.http://www.pragmaticlearning.in/
Presentation by Skoda Minotti Strategic Marketing to the 2013 BDO Seidman Alliance Conference.
The presentation reviews some of the best tactics for accounting firms looking to implement an inbound marketing campaign.
This presentation was provided by Liz Krnarich of the DataCite, during the NISO Humanities Roundtable. This year's program was entitled "The Monograph in an Evolving Humanities Ecosystem," and was held on October 20, 2021.
The 12 Essential Elements of a Lead-Generating WebsiteCarl Woolston
IGNORANT MARKETERS RAVE that increasing your website traffic is the online marketing panacea. It's just a numbers game, they will tell you. You just have to get enough people to see your site, then you will increase your business.
Piffle and pooh. Website conversion is far more important than traffic.
Think about it: Would you rather have 5,000 website visits per month with a 1% conversion rate (50 leads/month), or 2,000 visits per month with a 3% conversion rate (60 leads/month)?
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School.
With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers.
This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue.
This presentation will enable you to:
- Understand why LinkedIn is a valuable career tool
- Setup your profile to tell your story
- Connect with professionals, industry leaders and recruiters
- Develop a strong and relevant network
- Leverage your connections for new opportunities
- Use LinkedIn as a job search tool
- Demonstrate your expertise to the world
Linkedin is the network full of people ready to network! Using this site is one of the most efficient ways to leverage your personal and professional contacts. Learn the best tips for writing the perfect profile description, how to get shown in more searches, and develop a personal brand so people can get to know, like and trust you.
Online Recruiting and Job Pollution: Taking a quick look at the evolution of online recruiting, job boards, job aggregator sites, social recruiting, and the impact on the candidate experience.
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
How Your Sales Can Benefit from Marketing AutomationPardot
Your sales team can benefit from using marketing automation, too! Sales guru, Kevin Goldstein (Sr. Sales Manager at Pardot), walks us through the ways in which a sales team can increase sales…with marketing automation. As a sales executive who successfully uses marketing automation on a daily basis, Kevin will give you a first-hand, in-depth look at how sales can effectively:
- Obtain a better understanding of a lead’s interests…prior to making the first contact call
- Gain focused insight into where a lead is in the sales process
- Determine when a lead is ready to purchase
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
LinkedIn for Real Estate - Pragmatic Learning LinkedIn Class - Gurgaon July'12Pragmatic Learning
LinkedIn Class for Real Estate Sales Professionals.
Pragmatic Learning conducted a LinkedIn Training Session for Real Estate Sales Professionals for Developers across India in Gurgaon on 27th July, 2012.
The session was attended by Real Estate Sales and Marketing professionals from leading Real Estate Developers like Sobha Developers, Bharti Realty, The Vatika Group, Pioneer Urban and India Homes.http://www.pragmaticlearning.in/
Presentation by Skoda Minotti Strategic Marketing to the 2013 BDO Seidman Alliance Conference.
The presentation reviews some of the best tactics for accounting firms looking to implement an inbound marketing campaign.
This presentation was provided by Liz Krnarich of the DataCite, during the NISO Humanities Roundtable. This year's program was entitled "The Monograph in an Evolving Humanities Ecosystem," and was held on October 20, 2021.
The 12 Essential Elements of a Lead-Generating WebsiteCarl Woolston
IGNORANT MARKETERS RAVE that increasing your website traffic is the online marketing panacea. It's just a numbers game, they will tell you. You just have to get enough people to see your site, then you will increase your business.
Piffle and pooh. Website conversion is far more important than traffic.
Think about it: Would you rather have 5,000 website visits per month with a 1% conversion rate (50 leads/month), or 2,000 visits per month with a 3% conversion rate (60 leads/month)?
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School.
With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers.
This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue.
This presentation will enable you to:
- Understand why LinkedIn is a valuable career tool
- Setup your profile to tell your story
- Connect with professionals, industry leaders and recruiters
- Develop a strong and relevant network
- Leverage your connections for new opportunities
- Use LinkedIn as a job search tool
- Demonstrate your expertise to the world
Linkedin is the network full of people ready to network! Using this site is one of the most efficient ways to leverage your personal and professional contacts. Learn the best tips for writing the perfect profile description, how to get shown in more searches, and develop a personal brand so people can get to know, like and trust you.
Online Recruiting and Job Pollution: Taking a quick look at the evolution of online recruiting, job boards, job aggregator sites, social recruiting, and the impact on the candidate experience.
Best Practices in Recruiting Today - High-Impact Talent AcquisitionJosh Bersin
Preliminary findings for Bersin by Deloitte 2013 High-Impact Talent Acquisition research. What drives business impact in corporate recruiting today? What are the top practices to focus on? Presented at iRecruit conference June 2013.
If job boards died - where would you get your candidates?Jobs2web
This was a presentation by Doug Berg at the OnRec/Kennedy conference in Chicago where he shared how employers could use interactive marketing for recruiting versus just using job boards.
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Christi Samuelian, Webmaster/Internet Marketing at Windsor Communities, presents a real case study on Windor's online marketing and operations efforts.
“Am I falling behind?” These peer case studies will highlight the marketing efforts made by different-sized companies with differing resources and profiles. Presenters will share the story of how they got where they are, what they do, and where they hope to take their efforts to attract and transact with renters online.
This is an orientation workshop for web-based marketing which includes web design, search engine optimization, SEO, and Social Media networks. The presentation is aimed to help small businesses effectively use the internet to grow their business.
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...Jasmine Sandler
An overview of the team, process, pricing and case studies related to Agent-cy SEO services including: SEO Audit , SEO Management, Content Marketing Services.
SEO, Social Media, & Online AdvertisingArman Rousta
This webinar was presented by Blueliner CEO, Arman Rousta on February 3rd, 2011. It covers 3 essential pillars of Rousta's 7 Pillars of Digital Strategy - Social Media, Search Engine Optimization, and Online Advertising.
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Digital Strategy and your website for AccountantsRebecca Caroe
Identify what your firm is trying to achieve with its online strategy and how your website is the centre piece for everything you do online.
Now that you know what you're trying to achieve online and your accounts are all set up, learn how to utilise social media in your firm.
We will cover:
What are you trying to achieve online?
Where your website sits in this strategy?
How to design your website to meet this strategy?
Features of your website that can help you achieve this strategy?
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. Agenda:
‐ Why Transform Your Recruiting Budget
‐ Web 2.0 Projects & Results To Date
‐ Estimated Web 2.0 Budgets & Transformation
‐ Measuring Effectiveness & Results Achieved
4. The Talent Shift
Pre Web Web 1.0 Web 2.0
August 2009 August 2009
CareerBuilder.com Google.com
24 Million Visitors 226 Million “Job” Searches
Source: comScore Media Metrix Source: Google Adwords
5. Old Recruiting
Model
$ $ $ $ $
Benefits College Marketing
Career Culture About Us Paid Job Boards Niche Boards
Site
Diversity Search Jobs Job Distributors Campaigns
Print & Offline Events
Req Management Job Search Sourcing Tools Micro Sites
ATS
Reporting Applicants Email Marketing Resume Search
Spending $$$ No Search Engine Traffic Not Capturing Passives
With Each Job Or Brand / Future Interest
No Web 2.0 Tools Not Driving
Not Recycling Or
Or RSS/XML Feeds Employee / Viral Referrals
Remarketing To
Candidates Minimal Reporting Minimal/Manual
Social Network Recruiting
6.
7. Why Web 2.0?
300,000,000 Million
“Job” Searches Per Month
14. Why Web 2.0?
Latest LinkedIn Facts
• LinkedIn has over 48 million members in over 200
countries and territories around the world.
• A new member joins LinkedIn approximately
every second, and about half of our members are
outside the U.S.
• Executives from all Fortune 500 companies are
LinkedIn members.
15. Expanding Your Reach & Engagement
Passive Candidates Active Post Apply
65% to 75% Of Market Candidates (Employees & Alumni)
• No Capture Tools • Apply • Recruiter Manually Driven
Web 1.0
• Recruiter Contact
Web 2.0 • Email Subscribe/Job Alerts • CRM Capture • Job Alerts/RSS/Tweets
• Join Talent Community • Repeat Visitors/Applicants
• RSS Subscribe • Apply • Referral Email Agents
• Follow On Twitter • Social Sharing With Friends
• Join Linked In Group • Social Profile Applications
• Become A Fan/Facebook • Group/Fan Involvement
• Join Private Community
90% Of 50% 30%to 50% Increase
Career Site Visitors Fall Off In Referral &
Repeat Visitors
16. Web 2.0 Projects / Areas To Consider
Search Engine Marketing Building Talent Community
(SEO & SEM) (Email Capture & Marketing)
Social & Professional Networks Social Media
(Facebook, Twitter, LinkedIn) (YouTube, Flicker, Skype, Blogs)
Career Site Job Aggregators
(RSS Feeds, Site Widgets) (Sponsored Feeds/PPC)
Web 2.0 Metrics / Measurement Platform
26. Automates Job Marketing
Your Career Site Finds Matching
Members Cultivates Your Talent Community
Bill Smith Jane Hanson
bill@gmail.com jane@aol.com
Business Analyst Web Developer
Chicago, IL Minneapolis, MN
Emails
Job
Job Title: Alert Stan Jones Leslie Neal
Job Title:
Business Analyst stan@hotmail.com lneal@yahoo.com
Job Title:
Business Analyst Project Manager QA Tester
Business Analyst Boston, MA San Diego, CA
Location:
Location:
Chicago, IL
Location:
Chicago, IL
Chicago, IL
Keywords: Jeff Berg Jodi Carlson
Keywords: Drives Them jeff@gmail.com jcb@msn.com
Project Manager
Keywords:
Project Manager To Site Sharepoint Admin Graphic Design
Sharepoint
Project Manager Portland, OR Austin, TX
Sharepoint
Sharepoint
27. Automates Job Marketing
• Fully Automated
• Candidate Controlled
• Branded To Company
• Full Bounce Handling
• All Results Tracked
32. Setting Up Pilot Programs
• Identify Early Adopter Hiring Managers/Groups
• Benchmark Pilots Against Traditional Programs
• Avoid Anecdotal Data If Possible
• Set Reasonable Expectations
• Get Internal Champions To Share Excitement
33. Budget Suggestions
Project/Pilot Suggested Budget Possible Budget Areas
Search Engine Optimization $50K ‐ $100K • Job Board/Resume Subscriptions
(SEO) (Annually) • Headhunter/Agency Fees
• Career Site Makeover/Marketing
SEM/Pay‐Per‐Click $5K ‐ $20K • Job Board Subscriptions
(Per Campaign) • Offline Media Costs
• Diversity Budgets
• Job Fairs & Events
Social Networks
Facebook: ‐ Fan Pages: $10K ‐ $20K • Career Site / Employer Branding
‐Ads: $5K ‐ $10K • Job Board / Resume Search
(Per Campaign) • Headhunter/Agency Fees
‐ Job Search Tools: $5K‐$10K • Business Unit Hiring Budgets
• Campus Recruiting
LinkedIn Groups: Recruiter/Time • Job Board Subscriptions
Twitter: $3K ‐ $5K • Campaigns / Business Unit $$
Social Monitoring: $5K ‐ $10K • PR / Marketing /Employer Brand
34. Budget Suggestions
Project/Pilot Suggested Budget Possible Budget Areas
Job Aggregators • $10K ‐ $20K Per Site • Job Board Fees
(Sponsored Feeds) • $20 Per Job Per Mo • Job Distribution Fees
Social Media • Video/Picture Production • Job Boards & Resume Search
• Skype Video Interviews • Sourcing Subscriptions Tools
• Candidate Travel Fees
Talent Community • $10K‐$20K • Job Board Fees / Resume Search
• Employee Communications
• Recruiter Headcount
• Internal Mobility / Retention
• Employee Referral Fees
• CRM / Email Marketing
Career Site Tools & Upgrades • $10K ‐ $25K • Career Web Site Marketing
(Job Search & Social Sharing) • ATS Upgrade Costs
• Recruiter & Manager Training
Measurement Platform & Tools • Free to $10K • Job Distribution Costs
• % Of Each Campaign
• ATS Reporting Costs