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Bauer Media would be well-suited to distribute the author's music magazine product because they own many popular magazines like Kerrang! and Q, they have numerous media platforms, and are Europe's largest privately owned publishing group. Kerrang! magazine in particular targets a similar audience of 15-24 year olds that are split between male and female readers. While the author's magazine "Livewire" has a similar design aesthetic to Kerrang!, it maintains its own distinct look and feel. In conclusion, Bauer Media is the best choice due to their experience producing magazines within the same genre and their large media company capabilities.




